Moz Pro

United States HQFounded 2004

Deployment

Web-basedWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Moz Pro

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

With Moz Pro, you get:
• Access to site tracking where you can learn how your site health, link building, and keyword performance impact your SEO success
• Research Tools that analyze your competitors’ efforts, optimize your keyword research and show you new opportunities for link building outreach
• A wealth of resources for learning SEO and inbound marketing

At a glance

Software information

Industries served, licensing and the support Moz Pro provides.

Industries

  • Automotive
  • Consumer-goods
  • Hospitality
  • Marketing-advertising
  • Medical-practice

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation
Languages (1)
English

Review analytics

What customers report

4.0
Based on 92 verified reviews

What users like the most

  • affordable, easy to use
  • All-In-One SEO Tool

What users like the least

  • n/a
  • Nothing - the tool is great!

What users say

Review Analytics of Moz Pro

Every review is verified through Goodfirms before it's published.

3.992 Verified Reviews
Ease of use (4 reviews)4.2
Features & functionality (4 reviews)4.5
Customer support (4 reviews)4.5
Value for money (2 reviews)4.0
Integrations (2 reviews)3.5
Review Summary
Summarized from 92 verified reviews · Updated September 2026
Moz Pro is praised for its intuitive interface, comprehensive keyword and link analysis tools, and strong rank tracking capabilities, making it accessible to beginners while offering useful features for experienced SEO professionals. Users consistently highlight the Keyword Explorer and Link Explorer as standout tools, though some note that backlink discovery lags behind competitors and keyword data varies by region. Common criticisms include high pricing, slow navigation, outdated metrics (Domain and Page Authority), and concerns that the platform hasn't kept pace with rapid industry changes. The browser extension is popular for its free functionality, though some report it slows browser performance.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Moz Pro
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What reviewers mention most

Moe BahidraVerified Review
Posted on Jan 18, 2019

“Reliable backup product”

Overall rating4.0

Pros: Easy navigation and accessible data.

Cons: More tools to analyze social channel performance.

Deepika sain, SEO Executive at crossgraphicideas.comVerified Review
Posted on Jan 1, 2019

“Very nice services”

Overall rating5.0

Pros: Product is very convenient and easy to use.

Cons: The software is not suitable for very large files.

Vadim Peskov, CEO & Co-Founder at DiffcoVerified Review
Posted on Jan 1, 2019

“Moz Pro Allows Us to Optimize Web Pages Effectively”

Overall rating4.0

We're able to help increase our clients' organic site traffic by doing keyword research and optimizing their web pages for highly search keywords that are relevant to their business. By increasing their organic traffic, we're able to increase their leads, whether they form fills or phone calls. Along with optimization, knowing which keywords have high monthly search volume also allows us to recommend content to our clients. Based on our keyword research, we're able to suggest blog topics, the addition of new web pages based on demand and are able to give our clients insight on which of their products or services are searched more than others.

Charlotte Chipperfield, Founder and CEO at Chipperfield Media LLCVerified Review
Posted on Jan 1, 2019

“3 years of experience with MOZ”

Overall rating4.0

Pros: Great for basic insights

Cons: Lack of knowledge on how to best leverage it past SEO basics

Abdullah Al Asif, Search Specialist at BBT DigitalVerified Review
Posted on Jan 1, 2019

“Our experience says It was okay with Moz Pro”

Overall rating4.0

Pros: It's good for keywords tracking and to see DA.

Cons: MOZ local has a problem.

ShivShakti Web Solutions & ServicesVerified Review
Posted on Jan 1, 2019

“Best link tracking tool”

Overall rating4.0

MOZ is a wonderful platform for SEO as their features to track rankings, keeping a tap on issues and keyword research. It provides you with the service of ranking updates per week. Also, by its report, you can find opportunities to improve. The feature which I like the most is Moz difficulty score.

Darshan bhalodiya, SEO Executive at SedulousVerified Review
Posted on Dec 31, 2018

“I use Moz for SEO. Its a great experience with it.”

Overall rating5.0

Pros: Best software for SEO

Cons: Moz is best for Domain authority and Page authority. Back-links is most.

Sunny Pandya, Co-Founder and Sr Software Engineer at Quixom TechnologyVerified Review
Posted on Dec 31, 2018

“The best SEO tool we saw till now”

Overall rating5.0

Pros: Simple UI interface and good analysis.

Cons: None

Overall Experience: Excellent

Purpleno IncVerified Review
Posted on Dec 31, 2018

“Moz is a full-service powerhouse”

Overall rating5.0

You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download for free that allows you to see your store’s metrics while browsing any page.

NikhilVerified Review
Posted on Dec 28, 2018

“Very happy with the tool”

Overall rating5.0

Pros: Excellent analytics

Cons: Expensive

Capabilities

Moz Pro features

The full feature set, grouped by module.

SEO Software

  • Auditing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Rank Tracking
  • Reporting and Analytics

Plans

Moz Pro pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
30 Days
Standard$99.00 / month
Medium$179 / month
Large$299 / month
Premium$599 / month

Media

Screenshots & video

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