Moz Pro

United States HQFounded 2004

Deployment

Web-basedWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Moz Pro

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

With Moz Pro, you get:
• Access to site tracking where you can learn how your site health, link building, and keyword performance impact your SEO success
• Research Tools that analyze your competitors’ efforts, optimize your keyword research and show you new opportunities for link building outreach
• A wealth of resources for learning SEO and inbound marketing

At a glance

Software information

Industries served, licensing and the support Moz Pro provides.

Industries

  • Automotive
  • Consumer-goods
  • Hospitality
  • Marketing-advertising
  • Medical-practice

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation
Languages (1)
English

Review analytics

What customers report

4.0
Based on 92 verified reviews

What users like the most

  • affordable, easy to use
  • All-In-One SEO Tool

What users like the least

  • n/a
  • Nothing - the tool is great!

What users say

Review Analytics of Moz Pro

Every review is verified through Goodfirms before it's published.

3.992 Verified Reviews
Ease of use (4 reviews)4.2
Features & functionality (4 reviews)4.5
Customer support (4 reviews)4.5
Value for money (2 reviews)4.0
Integrations (2 reviews)3.5
Review Summary
Summarized from 92 verified reviews · Updated September 2026
Moz Pro is praised for its intuitive interface, comprehensive keyword and link analysis tools, and strong rank tracking capabilities, making it accessible to beginners while offering useful features for experienced SEO professionals. Users consistently highlight the Keyword Explorer and Link Explorer as standout tools, though some note that backlink discovery lags behind competitors and keyword data varies by region. Common criticisms include high pricing, slow navigation, outdated metrics (Domain and Page Authority), and concerns that the platform hasn't kept pace with rapid industry changes. The browser extension is popular for its free functionality, though some report it slows browser performance.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Moz Pro
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What reviewers mention most

Kerri Bennett, Digital Marketing Specialist at Yellow Door DigitalVerified Review
Posted on Nov 23, 2018

“Excellent Customer Service & Responsivenes”

Overall rating4.0

Overall Experience: 

As far as SEO tools go, this is the most visually pleasing and intuitive which is a bonus for beginner users. It's 100% SEO focus means that you don't get lost in unnecessary data. Yellow Door Digital has always found their customer service to be excellent and highly responsive. 



Pros:

Visually pleasing dashboard, intuitive design. There Keyword explorer is the best I've used and the MOZ bar is a great easy access go to tool for site links and domain authority. 



Cons:

Basic plan too limiting with keyword queries per month. Inaccurate data at times. Need to use regularly in the month to utilise value.

Vi Trang, SEO Specialist at Savings.com.auVerified Review
Posted on Nov 22, 2018

“It is a great tool”

Overall rating4.0

Pros:

• The Link Explorer tool is great, with the ability to export CSV and sort results by various factors.

• Link profile comparison feature is good for top-level report. 

Cons:

• The Keyword Explorer tool is basic and needs improvement.

• Search volume presented in range (100 - 1000). Specific volume is generally preferred because range such as 11.3k - 30.3k doesn't provide meaningful insights. 

Overall, Savings.com.au is highly satisfied with the results driven by MOZ

Capabilities

Moz Pro features

The full feature set, grouped by module.

SEO Software

  • Auditing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Rank Tracking
  • Reporting and Analytics

Plans

Moz Pro pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
30 Days
Standard$99.00 / month
Medium$179 / month
Large$299 / month
Premium$599 / month

Media

Screenshots & video

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