Moz Pro

My name is Ellie-Paige and I’m the digital marketing manager at theboltway.com. Moz has some great tools on their platform, but in my opinion, they only work for a specific type of customer.

Moz helps me analyze the domain authority and link metrics for my company - Coderex Ltd. I can track where I am linking and who is linking to me. This helps me keep track of my progress.

At Senior Market Advisors, one of my go-to everyday tools that also doubles as my all-in-one tool is Moz Pro! It is a suite of SEO and analysis tools that can give you great insight into the many facets of your SEO strategy and help you to improve your website very quickly. The data is highly accurate and detailed, and you will learn a great deal of SEO while you use Moz. This all-in-one suite offers tools that will allow you to research backlinks, perform keyword research, and research page analysis to give you insights and recommendations to help you rank more highly. You can discover new link building opportunities, as well as monitor topics. It gives you instant reports on webpages and page/domain rank for keywords and how easy or difficult it could be to rank for a specific search term. You can compare your site’s traffic and optimization and see which pages and search terms your competitors are performing well in and alter your strategy to beat that of your competitors. The major benefits include the ability to find keyword suggestions and asses keyword difficulty, the additional keyword metrics: Difficulty, Volume, and Opportunity (measures SERP CTR and takes into account all the additional features seen in Google’s results pages including images, answer boxes, knowledge graphs, carousels, maps etc. that tend to impact the CTR of organic search results) scores. Lastly, you can perform site audits, which allow you to find bad links and other issues that could be affecting your website so you are able to fix and optimize your website performance!

For my work at REIZE Energy Drink, I find Moz to be better suited to small businesses that aren't super hands-on with their SEO.

A lot of brands are still clinging onto the Moz days when it comes to backlink management, or even when checking the onsite SEO of their website. Over the past couple of years, however, this reputation has declined, and more and more users have turned to other software tools, which leaves Moz with a difficult place in the market, not quite fitting in anywhere. Even with Moz's continued investment into trying to stay relevant and part of the game like their overhaul of DA or domain authority earlier in the year, it isn't making a difference as they are still attempting to be the 'Jack of all trades master of none'. Their Moz local tool is currently their best offering but is still limited in some markets such as Australia. You just need to ask yourself how often you use the tool to see the effectiveness, while we might fire up Moz every week to check consistency on backlink metrics for our company StudioHawk.

As an agency(Digital360) that manages the SEO success of many clients, Moz provides crucial and accurate data about organic rankings, traffic and competitor analysis, but sometimes it is more cumbersome to extract.

Pros: Easy to use

Cons: Only works well in the US

Pros: Watch clients evaluate the potential of SEO efforts.

Cons: Not easy to figure out positions these days.

As an established, successful SEO, I have used a myriad of tools to help client websites become ranked on Google over the last 18 years. For my work purpose at ACA Web Consulting, I enjoy MOZ and have used them in the past, I primarily enjoy their free tools IE: MozBar for Chrome

Moz isn’t nearly as effective here when handling link audits. Moz also provides great results in keyword rank tracking, site auditing, and a keyword explorer to perform keyword research but the backlink data is what sets the software apart from others.