Moz Pro

United States HQFounded 2004

Deployment

Web-basedWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Moz Pro

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

With Moz Pro, you get:
• Access to site tracking where you can learn how your site health, link building, and keyword performance impact your SEO success
• Research Tools that analyze your competitors’ efforts, optimize your keyword research and show you new opportunities for link building outreach
• A wealth of resources for learning SEO and inbound marketing

At a glance

Software information

Industries served, licensing and the support Moz Pro provides.

Industries

  • Automotive
  • Consumer-goods
  • Hospitality
  • Marketing-advertising
  • Medical-practice

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation
Languages (1)
English

Review analytics

What customers report

4.0
Based on 92 verified reviews

What users like the most

  • affordable, easy to use
  • All-In-One SEO Tool

What users like the least

  • n/a
  • Nothing - the tool is great!

What users say

Review Analytics of Moz Pro

Every review is verified through Goodfirms before it's published.

3.992 Verified Reviews
Ease of use (4 reviews)4.2
Features & functionality (4 reviews)4.5
Customer support (4 reviews)4.5
Value for money (2 reviews)4.0
Integrations (2 reviews)3.5
Review Summary
Summarized from 92 verified reviews · Updated September 2026
Moz Pro is praised for its intuitive interface, comprehensive keyword and link analysis tools, and strong rank tracking capabilities, making it accessible to beginners while offering useful features for experienced SEO professionals. Users consistently highlight the Keyword Explorer and Link Explorer as standout tools, though some note that backlink discovery lags behind competitors and keyword data varies by region. Common criticisms include high pricing, slow navigation, outdated metrics (Domain and Page Authority), and concerns that the platform hasn't kept pace with rapid industry changes. The browser extension is popular for its free functionality, though some report it slows browser performance.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Moz Pro
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What reviewers mention most

Suraj PrakashVerified Review
Posted on Mar 27, 2020

“First page rank analyzer”

Overall rating5.0

Myself Suraj Prakash handling the site - Loggon and I will be sharing my reviews regarding Moz software:

Pros: We can use free and analyze many pages without any problem, and Free keyword tool is good

Cons: Very slow to find a backlink on the page

Steven Jaenke, Founder & CEO at Digimark AustraliaVerified Review
Posted on Mar 26, 2020

“Moz does not have an Australian database, so the results are inaccurate”

Overall rating3.0

Moz does not have an Australian database, so the results are inaccurate. As a CEO of Australian based company - Digimark Australia I find that It is a great tool, but unusable in Australia.

Lauren L. Walter, Content Strategist at Online OptimismVerified Review
Posted on Dec 23, 2019

“Moz gives us a good breadth of SEO tools”

Overall rating4.0

At Online Optimism, we use Moz to manage our SEO. Moz gives us a good breadth of SEO tools. It gives us a full picture of our SEO as well as the capabilities we need to perform a variety of SEO strategies.

Sameer Somal, CEO & Co-Founder at Blue Ocean Global TechnologyVerified Review
Posted on Dec 23, 2019

“Comprehensive resource”

Overall rating4.5

Moz is a go-to source for improving our website’s user interface. We appreciate how Moz accounts for the details when making technical recommendations. From keyword research to content ideas, Moz is a comprehensive resource for both our agency - Blue Ocean Global Technology and clients. We regularly monitor and analyze factors that will improve a website’s performance. Moz is foundational to those efforts. The platform also provides solutions for the issues affecting website speed and user experience.

Jake Lane, Director of Growth at NuBrakesVerified Review
Posted on Dec 20, 2019

“Great for local ranking audits”

Overall rating4.0

As Director of Growth of NuBrakes, I've used various platforms religiously for various different businesses/industries. I'll explain a brief review of Moz.

Moz is great for local ranking audits. Moz is significantly cheaper for SEO-related needs as that's what it does best. Moz is an easier platform to navigate and it's local rank tracking abilities make it a great choice for local businesses looking to figure out how they stack up in their local markets.

Jennifer Neylon, SEO strategist at Supplement WarehouseVerified Review
Posted on Dec 19, 2019

“Well manageable”

Overall rating4.0

I have used the Moz Pro platform on a daily basis for Supplement Warehouse. I would say personally that it manages very well all the search engine optimization activities.

Jeff Moriarty, Marketing Manager at Moriarty's Gem ArtVerified Review
Posted on Dec 18, 2019

“Great for the more experienced user”

Overall rating3.0

Our company-Moriarty's Gem Art used Moz for a couple years. I believe Moz is great for the more experienced user. It includes all the information you need regarding link building, keyword research, onsite grading and even a forum for help. It is not quite as user friendly as the others, so I would recommend it for actual SEO's and not business owners with little experience. But in the end, there is not as complete as their tool.

Gaetan Gabor, Digital Marketing Manager at IVIO AgencyVerified Review
Posted on Dec 17, 2019

“Good and reliable”

Overall rating4.0

Moz Pro is made to track campaigns. make onsite SEO improvements, and conduct competitor research and build links to willing sites. MOZ may give approximations on keyword volume based on tiers between 0-10 / 11 - 100 / 101 - 1000 / and so on. Using MOZ at IVIO Agency, we found that it doesn't give any data on rankings beyond the 51st position. Keywords are updated about once a week in MOZ.

Conner Rhoden, Founder at Voyage Web DesignsVerified Review
Posted on Dec 16, 2019

“Over complicated”

Overall rating3.0

Using Moz at Voyage Web Designs, we found that Moz returned fewer data and had fewer tools to break that data down when compared to other tools.

Calloway Cook, President at Illuminate LabsVerified Review
Posted on Dec 12, 2019

“Really a good tool”

Overall rating4.0

Before launching my own venture - Illuminate Labs, I worked for four years at one of the top SEO firms in the U.S. Here are my thoughts: Moz is good for uncovering some general actionable recommendations.

Capabilities

Moz Pro features

The full feature set, grouped by module.

SEO Software

  • Auditing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Rank Tracking
  • Reporting and Analytics

Plans

Moz Pro pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
30 Days
Standard$99.00 / month
Medium$179 / month
Large$299 / month
Premium$599 / month

Media

Screenshots & video

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