Moz Pro

United States HQFounded 2004

Deployment

Web-basedWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Moz Pro

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

With Moz Pro, you get:
• Access to site tracking where you can learn how your site health, link building, and keyword performance impact your SEO success
• Research Tools that analyze your competitors’ efforts, optimize your keyword research and show you new opportunities for link building outreach
• A wealth of resources for learning SEO and inbound marketing

At a glance

Software information

Industries served, licensing and the support Moz Pro provides.

Industries

  • Automotive
  • Consumer-goods
  • Hospitality
  • Marketing-advertising
  • Medical-practice

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation
Languages (1)
English

Review analytics

What customers report

4.0
Based on 92 verified reviews

What users like the most

  • affordable, easy to use
  • All-In-One SEO Tool

What users like the least

  • n/a
  • Nothing - the tool is great!

What users say

Review Analytics of Moz Pro

Every review is verified through Goodfirms before it's published.

3.992 Verified Reviews
Ease of use (4 reviews)4.2
Features & functionality (4 reviews)4.5
Customer support (4 reviews)4.5
Value for money (2 reviews)4.0
Integrations (2 reviews)3.5
Review Summary
Summarized from 92 verified reviews · Updated September 2026
Moz Pro is praised for its intuitive interface, comprehensive keyword and link analysis tools, and strong rank tracking capabilities, making it accessible to beginners while offering useful features for experienced SEO professionals. Users consistently highlight the Keyword Explorer and Link Explorer as standout tools, though some note that backlink discovery lags behind competitors and keyword data varies by region. Common criticisms include high pricing, slow navigation, outdated metrics (Domain and Page Authority), and concerns that the platform hasn't kept pace with rapid industry changes. The browser extension is popular for its free functionality, though some report it slows browser performance.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Moz Pro
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What reviewers mention most

Elie Wahnoun, Bcom, Founder & CEO at CourimoVerified Review
Posted on Dec 25, 2018

“Great tool”

Overall rating4.0

Pros: My technical guy uses it the most for the ranking purpose and he loves the search optimization feature about it the most.

Cons: Cannot tell

Ashish Goswami, SEO Expert at Zestard TechnologiesVerified Review
Posted on Dec 24, 2018

“Very intuitive and approachable design”

Overall rating4.0

Moz helps you to target the keywords and phrases. Moz Pro removes SEO sophistication. Moz is the data source that provides Zestard Technologies real insights into connection equity. There is nothing on the market like Domain Authority metrics and the MozRank.

Moz is also utilized to understand which keywords have been used and what queries are being asked might help you create high-quality content.

Moz's Keyword Explorer makes complex analysis simple so that we can spend less time in spreadsheets and much more time creating website traffic and neatly ties together study metrics.

With Moz Pro, you can track your competition too. You need to follow how you are ranking for keywords to understand what's working.

Pros:

• Very intuitive and approachable design, even for those with minimal SEO experience.

• Great rank competitive and monitoring analysis reports.

• The keyword finder tools are phenomenal, and the part of this tool. When it works, the website crawler can be helpful.

• Grouping keywords into campaigns to track as a group.

• Extensive Resources and earning guides Moz users gain access to tons of tools from tutorials and guides on community forums and workshops, webinars packaged from SEO professionals with articles.

Cons:

The pricing of the tool. You need to pay $99 a month for the Moz Pro accounts. If you understand the worthiness of Moz tools, it's not a big deal. There are hundreds, and hundreds of marketers and SEO fans currently using Moz tools to grow their earnings and assist their customers in improving their SEO.

Hammy Havoc, CEO at Split An AtomVerified Review
Posted on Dec 24, 2018

“Not much recommendable to experts”

Overall rating3.0

Pros: The only thing I am satisfied with is it is having a nice UX design.

Cons: Lacking many features.

Overall Experience: Alright

Pragya NeerVerified Review
Posted on Dec 22, 2018

“Incredible and Straightforward”

Overall rating5.0

Moz’s Keyword analysis tool and link analysis are both excellent and thorough. The site crawl function has also been instrumental in helping us identify and clean up website problems. Moz’s Keyword explorer is also incredible. Building campaigns and exploring areas where you can be successful is straightforward and really helps create a vision for future SEO plans.

Dave Bowden , Founder at Irreverent Gent Verified Review
Posted on Dec 21, 2018

“Tools & Features are clean & effective”

Overall rating3.0

Overall I think Moz is an effective and easy to use tool that I would recommend to marketers, especially those who are relatively new to online marketing and need an accurate SEO/SEM tool that doesn’t suffer from feature-creep.

Pros:

For me the biggest advantage of Moz is its UX. The Home dashboard layout is clean and easy to understand, the tools are all straightforward and easy to use. As for the tools themselves, they’re quite powerful and provide accurate, actionable data on your own site, your competitors and keywords that you should target. After just a few months using Moz, I was able to improve the performance of Irreverent Gent and gain an edge over my competitors.

Cons:

While the tools that Moz offers are effective and easy to use, there are not as many features as there are in some of Moz’s competitors. As mentioned, this isn’t really a problem for beginners, but as you become more experienced and want to do more sophisticated research, you may find Moz somewhat limited.

Conclusion:

I rated Moz as a 3/5 because the tools and features it offers are clean, effective and work quite well—I just wish there were more of them!

Steve Pritchard, Managing Director at It Works Media LtdVerified Review
Posted on Dec 20, 2018

“Crawling and auditing a site becomes easy”

Overall rating4.0

Pros:

My favourite part of using Moz was how easy it was to access a site’s SEO data. Metrics can be accessed instantly which makes it simple and easy to analyse a website. Crawling and auditing a site is easy because of this too.

Moz is also one of the best recognised SEO tools on the market, so data holds more authority when it’s shared with other departments in the company if it comes from Moz.

This makes easier for the team at It Works Media Ltd to justify why certain decisions are being made.

Cons:

The main issues I’ve had come from using the DA checker. The free version only permits you to check the DA of 3 URLs per day, which isn’t nearly enough for someone who works in SEO. Paying for the full version isn’t necessarily worthwhile either,as there are a numberof reliable, free alternatives available which don’t limit your usage. I’ve also had problems with the MozBar Chrome extension, which often didn’t load correctly.

ShubhamVerified Review
Posted on Dec 20, 2018

“Easy to get great insights”

Overall rating5.0

I really enjoy the Keyword Explorer functionality. It helps us make informed decisions on which keywords to include in blog posts, etc. as opposed to relying on our intuition. I've seen better iterations of Moz's Open Site Explorer. It's definitely not bad, but our site has a lot of secure links that Moz can't really analyze.

KrishnaVerified Review
Posted on Dec 20, 2018

“Appreciative tool for SEO”

Overall rating4.0

Pros: Lots of pro options, Helped recover during panda attack with tips

Cons: Expensive

Overall Experience: Still continue using it. Decent product, gets the job done but expensive.

Hiral Suthar, SEO Manager at Silver WebbuzzVerified Review
Posted on Dec 20, 2018

“Better”

Overall rating5.0

Moz Pro is a kind of software that provided me with all kind of SEO tools which I was in need of. The campaign tracking is excellent, as it allows you to keep track of a range of keyword metrics and also monitors the site for errors. I am having to complain about things as it is bit clunky and slow to navigate.

Keri Lindenmuth, Marketing Manager at KDGVerified Review
Posted on Dec 19, 2018

“We had a positive experience using Moz”

Overall rating4.0

It does so much more than suggest and rank keywords for you. It performs site crawls and outlines any errors your site may have. It tracks site traffic, compares your rankings to your competitors, records backlinks, and lets you run custom reports. It also performs page optimization, giving you tips on how to improve your web pages so that they rank higher in the search results. For any users who are new to SEO, there are also tons of training guides and manuals. 

KDG has a positive experience of using Moz. The reason we wouldn't give it a 5 out of 5 is that there are sometimes calculation errors and we've noticed the site traffic doesn't always translate correctly from Google Analytics. The pros of the software are definitely the site crawl and page optimization tools. Knowing your ranking is fine, but useless if you don't know how to improve it. Moz gives you tips to do so. The cons to the software are that, since there is so much you can do with it, you have to designate a good amount of time to training.

Capabilities

Moz Pro features

The full feature set, grouped by module.

SEO Software

  • Auditing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Rank Tracking
  • Reporting and Analytics

Plans

Moz Pro pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
30 Days
Standard$99.00 / month
Medium$179 / month
Large$299 / month
Premium$599 / month

Media

Screenshots & video

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