Zoho Campaigns

We use Zoho Campaigns to manage our email marketing efforts within the marketing and sales department. Zoho Campaigns at Discount Promo Codes is used for lead generation and communicating with existing customers. Overall it is great software and has given us some super leads and generated more revenue opportunities.

 Pros:

1.      Great performance reports

2.      Campaigns available through social networks

3.      Automation options for new subscribers

Cons:

 1.      Difficult to update templates

2.      Video training is vague

3.      Limited amount of syncs

I use Zoho campaigns linked with my CRM (Zoho) as well as sign-up forms - the second link is with SalesIQ - so I can keep track of visitors on my company - Aurelian Group, site that is when they browse further or come back at a later time.

Pros: Automation, AB testing, Multiple mailing lists with potential to move emails from one list to the other based on actions, Workflows, Autoresponders, Email campaign calendars

The strongest point (key differentiation): Integration with other Zoho applications - manage your email interactions with leads and contacts in CRM, your website (SalesIQ) and start building a sales score profile for your leads.