Sugar CRM

United States HQFounded 2004

Deployment

Web-basediPhone/iPadAndroidWindowsMacLinux

Best for

SmallMediumLarge

Overview

About Sugar CRM

Sugar CRM is a next-generation customer relationship management software solution for all businesses. This flexible, user-centric software allows users to strategize the CRM strategy with core features like customer sales force automation, lead management, and marketing automation. With advanced features like predictive forecasting and intelligent lead prioritization, salespeople can uncover hidden revenue opportunities. Sugar CRM software is a central hub for working with sales, marketing, and service teams.

The software supports quick CRM automation and acceleration with predictive forecasting. The pricing plan is segmented into four modules- marketing automation, sales automation, customer service, and on-premise CRM. The tool seamlessly integrates with other applications. Sugar CRM can be deployed on-premise or on the cloud.

At a glance

Software information

Industries served, licensing and the support Sugar CRM provides.

Industries

  • Marketing-advertising
  • Retail

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.0
Based on 8 verified reviews

What users say

Review Analytics of Sugar CRM

Every review is verified through Goodfirms before it's published.

4.08 Verified Reviews
Review Summary
Summarized from 8 verified reviews · Updated September 2026
Sugar CRM is a customizable, open-source platform well-suited for lead tracking, case management, and multi-department workflows across various devices. Users consistently praise its functionality, API flexibility, and Gmail integration, though they frequently criticize reporting capabilities as outdated and difficult to use. The system has a steep learning curve and setup complexity, and some note performance issues and an interface that feels dated despite recent updates. It works effectively for small businesses and organizations with clear implementation training, though those scaling rapidly may find it limiting compared to competitors.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Sugar CRM
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What reviewers mention most

Kelly Wasden, Enterprise Accounts at MotivosityVerified Review
Posted on Mar 23, 2020

“OK CRM for small businesses - still lacking”

Overall rating2.0

I want to like SugarCRM but after using it for well over 2 years as both user and admin, I have a real hard time recommending it to any business that is scaling fast. It's clunky in reporting, weird with opportunity creation. They updated the UI a bit, but that basically means they just repurposed the same buttons and added some more color to the overall look and feel. It's definitely an upgrade, but nothing like CopperCRM (Prosperworks) and SalesForce or even Hubspot. It's OK for a small business as they are starting out because it is somewhat easy to navigate, but with the lack or reports and overall clunkiness, I have a hard time recommending when there are so many great CRM's out there to accomplish your needs.

Zeke Becerra, Regional Sales Manager at Dbvisit SoftwareVerified Review
Posted on Mar 23, 2020

“Solid CRM”

Overall rating4.0

Sugar makes managing leads through the sales process relatively easy, and it's very customizable. There's integration for Gmail so that logging emails to records is pretty simple, and doing so manually is also easy. I only gave 4 stars because I think the reporting functionality is archaic and isn't very easy to use at all. Other than that, a solid CRM.

Prafull Satasiya, Chief Executive Officer at SpecScaleVerified Review
Posted on Sep 9, 2019

“Great CRM Software”

Overall rating4.0
Joseph Sloan, Marketing & Communications Coordinator at Advice MediaVerified Review
Posted on Feb 25, 2019

“Great system that can accomplish all the functionalities”

Overall rating4.0

Our agency- ADVICE MEDIA uses Sugar from our sales/contracts, lead tracking, customer accounts, email archives, accounting to every other department. We have used it for the past 6 years and have gone through multiple updates.

It is a great system that can accomplish all the functionality we need it to, however, it is slow, not aesthetically pleasing and there is a learning curve. But if you understand the purpose and have clear company training on how it should be used it works very well for all of the specialized tasks and the incredible amount of data we store in it. 

  1. Pros: It allows us to store information and archive data across the entire sales funnel, to becoming a client and delivering our contractual services. That would be the biggest benefit to an organization is that you can archive all email communication and completed tasks for your clients. This allows anyone in your organization to quickly understand an account and see historical data on what has been completed and worked on. We also have set up timers for our employees so we can ensure we charge enough from the clients to get the work done and ensure teams are fully staffed to meet client needs. We also are able to generate reports on the number of leads, to cost per lead, to forecasting new sales, and lifetime value.
  2. Cons: It can be really slow at times, this may be a personal issue our company experiences due to how much data we store. 
  3. Overall: If you are looking for a professional extensive CRM solution I would recommend Sugar. We are a 60+ employee agency with 2 offices and reps across the nation, but if you are smaller you may want to consider a simpler CRM solution because we have very specific uses and unique coding to make Sugar work for us. If you are a larger organization Sugar is a flexible platform that can meet the largest agency's needs. 
Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLCVerified Review
Posted on Jan 1, 2019

“Better than other open source CRMs”

Overall rating5.0

Pros: As per my experience Sugar is best open source CRM.

Cons: Chinese work does not get better workflow and email custom template features.

ShivShakti Web Solutions & ServicesVerified Review
Posted on Jan 1, 2019

“The best CRM for Shiv Shakti”

Overall rating4.0

Pros:

  • You can access SugarCRM from iPhone, iPad, BlackBerry, Android or through a native application.
  • It can run offline on your servers.
  • Highly customizable.

Cons:

  • Hard to learn and setup.
  • Lacks a dialer.
  • Limited import tools.
Pradip Parmar, Head of Business Development Department at iLogix InfotechVerified Review
Posted on Dec 26, 2018

“Very impressive tool”

Overall rating4.0

Pros: Functionality and API is impressing. Studio (when it works) Open source flexibility.

Cons: Difficulty of building custom reports. Case management tools are lacking to a high degree, very dated.

Overall Experience: In my opinion, one of the top two open source CRM apps. A responsive web interface which works the same on all smartphones tablets laptops and desktop computers, no app required. The CRM of choice used by many upstart aggressive-disruptive companies of all sizes.

Parth ParikhVerified Review
Posted on Dec 22, 2018

“Very Good”

Overall rating5.0

Sugar customer support is best suited for help desk type environments looking for basic asset control and case or ticket management. The knowledge base allows users to create frequently asked questions (FAQs), manage files, and search and rate content. 

Capabilities

Sugar CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting

Lead Management Software

  • Campaign Management
  • Email Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Sales Tracking

Sales Force Automation Software

  • Account Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Sales Forecasting
  • Workflow and Approvals

Sales Forecasting Software

  • Correlation Analysis
  • Dashboard
  • Dynamic Modeling
  • Modeling & Simulation
  • Performance Metrics
  • Reporting
  • Sales Trend Analysis
  • Statistical Analysis

Plans

Sugar CRM pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
available Days
Standard$19 / month

Media

Screenshots & video

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