Hootsuite has a free version - it can be very difficult to hunt down on their website, but it is there and it will likely be all you need if you're a small business (and happy to share a single login). Their paid plans are far pricier - $29 per month for the Pro version, $129 per month for the Team plan and $599 per month for Large businesses. If you're ready to get serious about your social media strategy, then Hootsuite is the one for you. This is because you can not only schedule posts but also monitor external content feeds, manage ad campaigns, monitor social trends/conversations and reply to comments. The app also offers key insights - more if you choose to go for one of the paid options. Hootsuite also links to more social media platforms - Facebook, Twitter, Pinterest, YouTube and Instagram. The downside? With more information and features available to you, the dashboard is a lot more complex and not as intuitive to navigate. As Account Manager of Dilate Digital, I find that Hootsuite gives you all of the valuable information needed to execute a proper social media strategy, and with great free plans available, it's pretty good value for money.