Hootsuite

Canada HQFounded 2008

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Hootsuite

Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

At a glance

Software information

Industries served, licensing and the support Hootsuite provides.

Industries

  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Webinars
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 70 verified reviews

What users like the most

  • Content scheduling for multiple social media platforms is matchless
  • Allows link shortening before posting
  • Extremely user-friendly with a clean interface

What users like the least

  • Cluttered dashboard with too many features that potentially confuse new users
  • Limitations with files length
  • Image editing has limitations; for example, the problem with image resizing

What users say

Review Analytics of Hootsuite

Every review is verified through Goodfirms before it's published.

4.270 Verified Reviews
Ease of use (8 reviews)4.6
Features & functionality (8 reviews)4.7
Customer support (8 reviews)4.3
Value for money (8 reviews)4.7
Integrations (8 reviews)4.8
Review Summary
Summarized from 70 verified reviews · Updated September 2026
Hootsuite is a centralized social media management platform praised for its ease of use, scheduling capabilities, and ability to manage multiple social accounts in one place. Users consistently highlight the clean interface, calendar-based content planning, and broad platform integrations as key strengths. However, reviewers frequently cite high pricing, limited analytics features in lower-tier plans, a sometimes outdated or complicated interface, and occasional performance issues as notable drawbacks. The platform works best for medium-sized businesses and teams managing multiple social profiles; small businesses may find the free version restrictive.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Hootsuite
Sort ByWrite a Review

What reviewers mention most

Celeste HuffmanRogers and Hollands TeamVerified Review
Posted on Mar 13, 2020

“Fairly expensive”

Overall rating4.0

Rogers and Hollands has used Hootsuite in the past, but our team found it fairly expensive for everything that we wanted to use it for, plus it made more that we didn't need. Our recommendation is to review everything you need for your business when it comes to social media, then choose the most budget-friendly option. Focus the money you saved on marketing within those social platforms instead.

Natalie Lane, Chief Marketing Officer at Roger WestVerified Review
Posted on Nov 8, 2019

“Manages the content well”

Overall rating4.0

Hootsuite is stronger when compared to other social media and content tools management software. In general, Hootsuite offers users more options across multiple tiers in terms of users, scheduled posts allowed, and reply functionality. The higher tiers of Hootsuite are also able to manage paid ads - which is a huge bonus for marketers looking for integrations and seamless user experience. Award-winning digital-marketing agency Roger West relies on Hootsuite to manage diverse content, from blog posts to social media posts. Hootsuite’s ranking sits at a 4 because the dashboard could be improved with a more streamlined look and feel.

Shaan Patel, Founder and CEO at Prep ExpertVerified Review
Posted on Nov 8, 2019

“Great tool”

Overall rating4.0

Shaan Patel here from Prep Expert; we currently use HootSuite for our social media management. The only drawback we feel is the limited reporting capabilities based on the tiered price level. While we understand the need for different account types for service pricing, being able to pull accurate analytics across all channels should be standard across the board.

Ellie-Paige Moore, Digital Marketing Manager at The Bolt WayVerified Review
Posted on Nov 6, 2019

“The best platform for managing social media activities for businesses”

Overall rating4.0

I have used HootSuite in various companies as the social media management tool. I would always it for managing social media activities for my current company - The Bolt Way. HootSuite supports such a large amount of social networks no matter what channel your business might want to create next, HootSuite will cover it. It will let you post/schedule your content but at the same time also lets you engage with your content on your timeline/stream too. The main reason why I would choose HootSuite is that it offers analytics of your social networks which includes the content you post, how your social networks are performing, your social traffic and so much more.

Mitch Hills, Creative Director at Mastered MarketingVerified Review
Posted on Nov 5, 2019

“Good platform”

Overall rating4.0

My name's Mitch, I run masteredmarketing.com. I've seen that Hootsuite has the ability to promote content right inside of their platform which is cool, although it's an expensive feature.

Taylor Keresztesi, Sales and Marketing Coordinator at Kerb Holdings Company Pty LtdVerified Review
Posted on Nov 4, 2019

“Complete package of what you need”

Overall rating5.0

HootSuite has thought about everything when it comes to social media management. At Kerb Holdings Company Pty Ltd we have been using Hootsuite so that we can track our post engagement and other analytics, schedule posts, promote posts, create team workflows and much more. It's essentially the complete package and is very easy to use, with great support staff.

Marty Spargo, Client Partner at ZanrooVerified Review
Posted on Nov 1, 2019

“Best for scheduling posts”

Overall rating4.0

While it's good and reasonably priced for what they offer. At SEO is Life, I find the ability to integrate with Wordpress blogs and Youtube channels, coupled with the ability to see your replies and respond to them from within the dashboard gives Hootsuite the edge. I think it's a good option for small businesses looking for a way to schedule posts across social. Neither offers comprehensive social listening, but it goes fine for small businesses that don't have a huge amount of social media activity. It comes with a few more features and capabilities right out of the box. It is both priced for startups and small businesses, but for my money, Hootsuite is worth the small extra money compared to going with some other software.

Robin Jennings, Head of Marketing at We Push ButtonsVerified Review
Posted on Oct 31, 2019

“Best for a medium-sized business”

Overall rating5.0

Hootsuite is a fantastic program but it serves different functions for small to medium-sized businesses. For the projects at We Push Buttons, we advise our clients to choose the platform based on their particular businesses' needs. If you are a medium-sized business, with multiple social media accounts and a staff member is available to spend at least 15 minutes a day on social media then Hootsuite is the answer.

Tom Wills, Marketing Executive at SlickplanVerified Review
Posted on Oct 31, 2019

“Offers more functionality”

Overall rating5.0

We have experience of using Hootsuite for managing the social activity of Slickplan, and ultimately we've decided to stick Hootsuite for a couple of reasons. Primarily, we find Hootsuite offers more functionality (at least for the things we use), such as the ability to create and manage paid ads, as well as more insights on the analytics dashboard.

Aimee Robinson, Account Manager at Dilate DigitalVerified Review
Posted on Oct 25, 2019

“Pretty good value for money”

Overall rating4.5

Hootsuite has a free version - it can be very difficult to hunt down on their website, but it is there and it will likely be all you need if you're a small business (and happy to share a single login). Their paid plans are far pricier - $29 per month for the Pro version, $129 per month for the Team plan and $599 per month for Large businesses. If you're ready to get serious about your social media strategy, then Hootsuite is the one for you. This is because you can not only schedule posts but also monitor external content feeds, manage ad campaigns, monitor social trends/conversations and reply to comments. The app also offers key insights - more if you choose to go for one of the paid options. Hootsuite also links to more social media platforms - Facebook, Twitter, Pinterest, YouTube and Instagram. The downside? With more information and features available to you, the dashboard is a lot more complex and not as intuitive to navigate. As Account Manager of Dilate Digital, I find that Hootsuite gives you all of the valuable information needed to execute a proper social media strategy, and with great free plans available, it's pretty good value for money.

Capabilities

Hootsuite features

The full feature set, grouped by module.

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics
  • Team Management

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Reputation Management Software

  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Monitoring
  • Social Monitoring
  • Templates

Social Networking Software

  • Activity/News Feed
  • Advertising Management
  • Blogs
  • Event Management
  • Social Media Management

Social Listening Tool

  • Competitive Analysis
  • Influencer Identification
  • Keyword & Hashtag Tracking
  • Real-time Monitoring

Plans

Hootsuite pricing

Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Works with

Integrations

Hootsuite connects with the tools your team already uses.

twitterfacebookinstagramLinkedInYoutubePinterest

Media

Screenshots & video

This profile is not fully claimed

Do you own or represent Hootsuite? Verify your business email to claim and manage this Goodfirms profile.

Request claim