Hootsuite

Canada HQFounded 2008

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Hootsuite

Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

At a glance

Software information

Industries served, licensing and the support Hootsuite provides.

Industries

  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Webinars
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 70 verified reviews
Ease of use4.6
Features & functionality4.8
Customer support4.4
Value for money4.8
Integrations4.9

What users like the most

  • Content scheduling for multiple social media platforms is matchless
  • Allows link shortening before posting
  • Extremely user-friendly with a clean interface

What users like the least

  • Cluttered dashboard with too many features that potentially confuse new users
  • Limitations with files length
  • Image editing has limitations; for example, the problem with image resizing

What users say

Review Analytics of Hootsuite

Every review is verified through Goodfirms before it's published.

4.270 Verified Reviews
Ease of use (8 reviews)4.6
Features & functionality (8 reviews)4.7
Customer support (8 reviews)4.3
Value for money (8 reviews)4.7
Integrations (8 reviews)4.8
Review Summary
Summarized from 70 verified reviews · Updated September 2026
Hootsuite is a centralized social media management platform praised for its ease of use, scheduling capabilities, and ability to manage multiple social accounts in one place. Users consistently highlight the clean interface, calendar-based content planning, and broad platform integrations as key strengths. However, reviewers frequently cite high pricing, limited analytics features in lower-tier plans, a sometimes outdated or complicated interface, and occasional performance issues as notable drawbacks. The platform works best for medium-sized businesses and teams managing multiple social profiles; small businesses may find the free version restrictive.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Hootsuite
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What reviewers mention most

Kevin Daly, Marketing Manager at Zevo HealthVerified Review
Posted on Nov 17, 2022

“Hootsuite is a great way to integrate your content across social media platforms”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations4.0

We Zevo Health use Hootsuite. We all know it's not just about posting creative content to create a buzz; timing is also essential. Hootsuite allows users to save posts in a cloud server and schedule to post them as desired. This software tool also allows the company to measure its KPI, which is one of this tool's most essential functions. We need to know if our content translates into a sale and reaches our target audience. It also gives insight and suggestions that improve our content. It offers a 30-day trial for the company to explore and see if it works for them. As for functions, it can be not easy to manage many platforms simultaneously. Hootsuite made its interface simple but with many tools available. You can also pull content from Dropbox and Google drive to add to your posts. It is not laggy, and it updates in real-time.

Corey Tyner, Founder at Buy Yo DirtVerified Review
Posted on Nov 16, 2022

“Hootsuite will meet all your demands to your social media management problems”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We Buy Yo Dirt use Hootsuite. Over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest, are compatible with the app. The Hootsuite app directory offers more network connections, albeit they are only sometimes reliable. For queuing posts at times of your choice, Hootsuite has a complete scheduler. To plan your updates at the best times for interaction, you may make your timetable or utilize the AutoSchedule feature. You may fill your queue with prepared updates for days, weeks, months, or the duration of an entire social media campaign by uploading a CSV file using the Bulk Composer. Analytics is one of Hootsuite's strengths, but to get the entire package, you must purchase one of the more costly plans. The program uses more than 200 measures to gauge performance and aids in your understanding of social outcomes.

Jordon Scrinko, Founder & MD at PrecondoVerified Review
Posted on Nov 16, 2022

“It helps businesses and services manage their social media account”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We Precondo use Hootsuite. It is a management platform that covers almost every aspect of the role of a social media manager. It allows users to create content, schedule posts, manage team members and measure their efforts. It helps find out what people say about a brand on multiple platforms such as Facebook, Twitter, and Google.

Jason McMahon, Digital Strategist at BambrickVerified Review
Posted on Nov 8, 2022

“Hootsuite does a great job of packing many useful features into an intuitive and straightforward design”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We Bambrick use Hootsuite. It is a social media management tool that helps businesses keep tabs on their customers and gain insight into how those customers feel about and interact with their brand. It's important to dispel any myths the client could have about the company's brand. Finding a digital marketer is helpful, but it can get expensive if you exceed a specific limit. For only $19 a month, you can have one user, ten social profiles, & unlimited scheduling.

Max Whiteside, SEO & Content Lead at Breaking MuscleVerified Review
Posted on Nov 1, 2022

“The best part about Hootsuite is that it enables real-time analysis of trends and interactions.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We Breaking Muscle use Hootsuite. Its tracking tools and analytics are rated highly. Their analytics solutions cover both standard posting and social media advertisements. Hootsuite is ranked as the top analytics platform because it provides some of the most extensive analytics and social media tracking capabilities, such as customizable reports and team productivity reporting. While paying more for thorough analytics and reporting can increase the price of Hootsuite, having access to this data is essential for organizations that rely heavily on social media for marketing.

Jake Cowans, Founder & Chief Customer Officer at CompanyScoutsVerified Review
Posted on Nov 1, 2022

“Hootsuite has made easier for us to handle social media than ever”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We CompanyScouts use Hootsuite. It is a complete social media management tool. It's compatible with Facebook, Twitter, YouTube, Instagram, and Pinterest. Hootsuite's app directory offers more network connections, but they're hit or miss. Hootsuite lets you schedule posts for later. You can construct your timetable or use AutoSchedule to schedule updates. You can fill your queue for days, weeks, months, or a social campaign by uploading a CSV file with prepared updates. Once your queue is complete, you can examine your outgoing posts in the Planner and reorder your update schedule by dragging and dropping. Hootsuite's statistics are robust, but you need a more premium subscription to obtain them all. Hootsuite features free stock photographs and GIFs from GIPHY, or you may link Dropbox, Google Drive, and OneDrive to use your resources or Adobe Stock.

Kathleen Fletcher, CEO at Kitty Baby LoveVerified Review
Posted on Aug 23, 2022

“Hootsuite made sure that everything was posted properly on social media”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support3.0
Value for money5.0
Integrations5.0

We Kitty Baby Love use Hootsuite. As the CEO of a relatively small company, I had to do all of my digital marketing myself for a while. With little experience in social media marketing, I found that Hootsuite was an absolute lifesaver when it came to keeping things organized. I used the software to schedule all of my social media posts across Facebook, Instagram, and Twitter. Primarily, this system saved me a bunch of time and energy that I could then spend doing other things within the business but it also improved my marketing strategy massively. I was able to spend a dedicated amount of time researching my competition and coming up with a good strategy that was driven by data that was available online.

Ronald Williams, Founder at BestPeopleFinderVerified Review
Posted on Aug 18, 2022

“It is exceptionally the best social media marketing software to grow followers and increase engagement”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money5.0
Integrations5.0

We, at Best People Finder, use Hootsuite. It is exceptionally the best social media marketing software to grow followers and increase engagement to sell and earn on social media networks. It is a smart tool for managing social media presence. Its features cover most aspects of social media management such as content curation and posting schedule. Hootsuite stands out with dedicated analytics functions for ROI measurement- a feature that we like the most. Hootsuite has a clean interface, along with a single dashboard to access all social media campaign data. It also includes team management and collaboration features and can even be integrated with many third-party applications. We have been using Hootsuite for 3 years on a daily basis.

Stewart Dunlop, CEO at PPCGenius.ioVerified Review
Posted on Sep 17, 2021

“Hootsuite is a simple social media marketing automation tool”

Overall rating4.0

Being a founder of a Digital Marketing Agency PPCGenius.io,  I spend half of my day managing the company's social media platforms and scheduling tweets. I am including some social media tips that could help you know about my social media experience. I am open to any questions, please let me know.

I use social media tools like IFTTT, Tweetdeck, and Hootsuite for scheduling posts, engaging with followers, and developing monthly reports.   

I use many social media tools but Hootsuite most frequently. Hootsuite is a simple social media marketing automation tool that creates automated tasks. You would need to login to connect social media platforms together in order to auto-post one piece to any number of social sites.

Lucas Robinson, CMO at CredifulVerified Review
Posted on Sep 17, 2021

“It allows you to keep track of your best performing posts”

Overall rating4.0

At Crediful, we use HootSuite.  Personally I feel like HootSuite is one of, if not the only social networking tool that you really need as its functionality spans multiple different platforms. Some of its uses include scheduling posts so that you can get your ad out there at peak viewing times each day as well as analytics to allow you to keep track of your best performing posts, allowing you to change your marketing strategies to be more in line with what you did with that post to try to reach an even broader audience. 

Capabilities

Hootsuite features

The full feature set, grouped by module.

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics
  • Team Management

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Reputation Management Software

  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Monitoring
  • Social Monitoring
  • Templates

Social Networking Software

  • Activity/News Feed
  • Advertising Management
  • Blogs
  • Event Management
  • Social Media Management

Social Listening Tool

  • Competitive Analysis
  • Influencer Identification
  • Keyword & Hashtag Tracking
  • Real-time Monitoring

Plans

Hootsuite pricing

Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Works with

Integrations

Hootsuite connects with the tools your team already uses.

twitterfacebookinstagramLinkedInYoutubePinterest

Media

Screenshots & video

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