Hootsuite

Canada HQFounded 2008

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Hootsuite

Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

At a glance

Software information

Industries served, licensing and the support Hootsuite provides.

Industries

  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Webinars
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 70 verified reviews

What users like the most

  • Content scheduling for multiple social media platforms is matchless
  • Allows link shortening before posting
  • Extremely user-friendly with a clean interface

What users like the least

  • Cluttered dashboard with too many features that potentially confuse new users
  • Limitations with files length
  • Image editing has limitations; for example, the problem with image resizing

What users say

Review Analytics of Hootsuite

Every review is verified through Goodfirms before it's published.

4.270 Verified Reviews
Ease of use (8 reviews)4.6
Features & functionality (8 reviews)4.7
Customer support (8 reviews)4.3
Value for money (8 reviews)4.7
Integrations (8 reviews)4.8
Review Summary
Summarized from 70 verified reviews · Updated September 2026
Hootsuite is a centralized social media management platform praised for its ease of use, scheduling capabilities, and ability to manage multiple social accounts in one place. Users consistently highlight the clean interface, calendar-based content planning, and broad platform integrations as key strengths. However, reviewers frequently cite high pricing, limited analytics features in lower-tier plans, a sometimes outdated or complicated interface, and occasional performance issues as notable drawbacks. The platform works best for medium-sized businesses and teams managing multiple social profiles; small businesses may find the free version restrictive.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Hootsuite
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What reviewers mention most

Samiksha S Rawool, Marketing consultant at Yummy tummy recipesVerified Review
Posted on Sep 16, 2021

“Best social media management tool that I have used”

Overall rating4.0

I am a marketing consultant and an established food blogger at Yummy tummy recipes. I have managed social media marketing for a portfolio of customers. According to me Hootsuite software is thus far the best social media management tool that I have used.

 Pros Of Hootsuite:

Firstly the tool has a 30 day free trial and my company pays $599 per month to operate it.

Being such a comprehensive platform, there are several things that I love aboutHootsuite. Some benefits are being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Cons of Hootsuite: 

Well I think the reporting feature of Hootsuite is slightly complicated and can be more intuitive.

Khunshan S Ahmad, Co-Founder at InsideTechWorldVerified Review
Posted on Aug 23, 2021

“Hootsuite outshine as a networking software compared to others”

Overall rating4.0

There are numerous networking softwares that help us stay connected to our office members and continue our work during this pandemic.

More importantly, they help the businesses stay open and find new ways to drive traffic to sell and market through ads using these networking softwares.

InsideTechWorld uses Hootsuite as a driving asset for their business by scheduling posts and saving time, which helps get social traffic onboard and save time. The experience has been excellent so far since Hootsuite has helped us plan and perform tasks almost weeks in advance in some cases, saving us a lot of time. Many advantages make Hootsuite outshine as a networking software compared to others. Moreover, it becomes a pain to manage multiple social networks (we manage 6) and then separately manage ad campaigns, and then how to make unified reports? Hootsuite does it all for us, and we can quickly share it with our investors anytime.

If not Hootsuite, we had to hire a social media analyst person that would actually cost us more than what we pay for Hootsuite business plan. Pro tip: you can talk with Hootsuite support and then can give you a discounted package.

Pros

The scheduling for posts and messages is very convenient and smoothly done. 

It allows you to view each post's performance, which saves you the time of checking through platforms individually.

Compared to other similar set of feature softwares, Hootsuite covers more social media platforms to manage.

The customer service is beneficial; they are readily available to help you out at any given time.

Ad Campaigns management.

A pseudo-preview of social media posts about what they are going to look like. 

Social media streams all consolidated in one view. 

Cons

They have launched a new UI/UX lately, but still the platform has a poor and dull interface, needs more aesthetics to be a little pleasing to the eyes. 

You cannot post to your Facebook profile, so in case you want to share a post to your friends - you can't.

Instagram and Pinterest support is pretty limited as compared to Facebook, Twitter and LinkedIn.

To be honest, they can provide much more like hashtag suggestions, related already shared posts, and many more auto recommendation features. 

 I would rate Hootsuite at 4 --- I would somewhere between 4 to 5 actually. While this might be one of your best options to manage social media, it still needs improvement in certain technical and UI/UX areas. However, the functionality it offers is very smooth and convenient to use.

Kent LewisVerified Review
Posted on Oct 5, 2020

“HootSuite offers affordable, robust social media management in a single package”

Overall rating4.0

For over a decade, I've relied on Hootsuite to manage the presence of myself and my businesses on social media. I've managed as many as 10 accounts via HootSuite, creating and scheduling posts, measuring reach and engagement rates as well as monitoring brand and competitive terms. While the cost has increased over the years, I've found it more intuitive and affordable than competitor platforms. I contiue to rely on HootSuite for multiple accounts and platforms. I do wish it had better Instagram/Facebook integration, but otherwise, it's solid.

Marissa PickVerified Review
Posted on Sep 25, 2020

“Excellent Software!!!”

Overall rating5.0

Hootsuite is one of the best softwares I've come across. It's easy to use and implement and so helpful

Dan LobringVerified Review
Posted on Sep 21, 2020

“Go-To Tool for managing multiple Twitter accounts for teams”

Overall rating4.0

Hootsuite is an excellent choice for teams or individuals who handle multiple Twitter accounts. Allows for ease of scheduling, replying and assigning team members to tasks, with built in analytics tools as well.

Sanket Abhay Desai, Blogger at itsonlinemarketing.comVerified Review
Posted on Aug 6, 2020

“Bulk-schedule social media posts”

Overall rating4.0

I am Sanket Abhay Desai, a former Digital Marketing Associate for JPMorgan Chase. I also run a blog called itsonlinemarketing.com. Our company uses Hootsuite software to manage social media

Pros of Hootsuite

Firstly the tool has a 30 day free trial and my company pays $599 per month to operate it.

Being such a comprehensive platform, there are several things that I love about Hootsuite, some benefits are being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Cons of Hootsuite: Well I think the reporting feature of hootsuite is slightly complicated and can be more intuitive.

Sophie Burke, Marketing Director at Bead the ChangeVerified Review
Posted on Aug 6, 2020

“Highly recommend it”

Overall rating4.0

At Bead the Change, we use Hootsuite for all of our social media management and highly recommend it. What we like about it is that it's user-friendly and allows us to manage all of our accounts under one platform.

James Miller , CMO at Minuteman ReviewVerified Review
Posted on Jul 28, 2020

“Excellent customer support.”

Overall rating5.0

At Minuteman Review, we use Hootsuit.

Pros 

Scheduled posting capabilities. Hootsuite allows social media managers to organize content publishing schedules within a single sitting.

Wide range of integrated third-party apps. Added apps increase functionality and improve the value of the service customers receive. 

Excellent customer support. I have to compliment their customer experience team for always being attentive whenever I have concerns and questions regarding their service. 

Detailed analytics of posts. The data and metrics gathered by Hootsuite are vital in improving content quality in the future. Social media marketers can study the structure and content of high-engagement posts and apply their findings on future content to increase engagement.

Offers free resources for amateur social media managers. The most prominent characteristic of Hootsuite that makes it different from the competition is its dedication to helping its customers succeed in their endeavors. The resources aim to help teach and improve the social media marketing skills of their customers. 

Cons

Some third-party apps require a subscription. Some excellent apps need businesses to shell out more money to avail of their service.

Very plain design. Although it is not a massive con, it can get monotonous and boring with continued usage.

Jeremy Harrison, Founder, Head Of Content Strategy at Hustle Life Media, Inc.Verified Review
Posted on Jul 27, 2020

“It's an all-in-one platform”

Overall rating5.0

I am Jeremy Harrison and run a blog called Hustle Life, which is a resource I created for people looking to find their perfect side hustle. I started the blog because, over the past five years, I have experimented with many different businesses with various degrees of success, and I wanted to help others find the right second job for them.

Social media is a way to engage with people. One of the first things I look for in a tool is the ability to automate things and make it easier. With Hootsuite, I can see all my social media accounts on one dashboard. That means I can engage with my customers without having to log in to each account. It's an all-in-one platform that allows me to curate and schedule content, measure social ROI, run social media ads, and do analytics. The best part is the automation, once you set up your content schedule, it will do everything automatically. 

John Stevenson, Founder/CEO at Top VPN CanadaVerified Review
Posted on Jul 24, 2020

“Amazing software for social media management”

Overall rating5.0

I am John Stevenson, and I am the head of Top VPN Canada which is one of the biggest internet privacy websites in Canada. Having worked with fortune 500 companies, I am well-versed with different marketing and SEO strategies to effectively drive traffic towards businesses. I believe I can share my insights on excellent social media management software.

Of all its peers, Hootsuite is the go-to social management software for its ability to monitor your social media.. As a long time user, I can attest to its strengths and weaknesses

One of the great things about Hootsuite is that it allows you to schedule your posts on your social media platforms. It comes really useful if you are always on the go and need to line up your posts in advance. Its tools allow you to manage your content and respond to comments on your posts without having to log into so many social media sites.

Hootsuite has a free plan available with some limitations in functionality but offers many more for paid plan subscribers. I have not experienced issues when using it on the computer, however, their mobile app sometimes slows down. Overall, Hootsuite is an amazing software for social media management.

Capabilities

Hootsuite features

The full feature set, grouped by module.

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics
  • Team Management

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Reputation Management Software

  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Monitoring
  • Social Monitoring
  • Templates

Social Networking Software

  • Activity/News Feed
  • Advertising Management
  • Blogs
  • Event Management
  • Social Media Management

Social Listening Tool

  • Competitive Analysis
  • Influencer Identification
  • Keyword & Hashtag Tracking
  • Real-time Monitoring

Plans

Hootsuite pricing

Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Works with

Integrations

Hootsuite connects with the tools your team already uses.

twitterfacebookinstagramLinkedInYoutubePinterest

Media

Screenshots & video

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