Hootsuite

Canada HQFounded 2008

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Hootsuite

Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

At a glance

Software information

Industries served, licensing and the support Hootsuite provides.

Industries

  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Webinars
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 70 verified reviews

What users like the most

  • Content scheduling for multiple social media platforms is matchless
  • Allows link shortening before posting
  • Extremely user-friendly with a clean interface

What users like the least

  • Cluttered dashboard with too many features that potentially confuse new users
  • Limitations with files length
  • Image editing has limitations; for example, the problem with image resizing

What users say

Review Analytics of Hootsuite

Every review is verified through Goodfirms before it's published.

4.270 Verified Reviews
Ease of use (8 reviews)4.6
Features & functionality (8 reviews)4.7
Customer support (8 reviews)4.3
Value for money (8 reviews)4.7
Integrations (8 reviews)4.8
Review Summary
Summarized from 70 verified reviews · Updated September 2026
Hootsuite is a centralized social media management platform praised for its ease of use, scheduling capabilities, and ability to manage multiple social accounts in one place. Users consistently highlight the clean interface, calendar-based content planning, and broad platform integrations as key strengths. However, reviewers frequently cite high pricing, limited analytics features in lower-tier plans, a sometimes outdated or complicated interface, and occasional performance issues as notable drawbacks. The platform works best for medium-sized businesses and teams managing multiple social profiles; small businesses may find the free version restrictive.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Hootsuite
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What reviewers mention most

Tsvetta, CEO at RILA GLOBAL CONSULTING LLCVerified Review
Posted on Jul 22, 2020

“Have a steady record of leading the global market”

Overall rating5.0

Being a CEO at RILA GLOBAL CONSULTING LLC, I use and recommend HOOTSUITE. They are by far the best leader on the market - they have multiple integrations that actually work both ways (via API) and have a steady record of leading the global market with portfolios across all continents.

Eugene Romberg Verified Review
Posted on Jul 22, 2020

“Social Media Management Software”

Overall rating5.0

The Social Media Management Software used by my firm(We Buy Houses in Bay Area) is called Hootsuite. 

Pros: It has a lot of different social media networks and allows me to connect to all of them. The user interface for each separate account for each social media platform gives me a quick reading list of comments, likes, and overall feedback from potential or past clients. 

Cons: I would say the learning curve for this particular software was a bit long. I had to play around with the tools that Hootsuite gave me for a while, before I was truly comfortable with all of its uses. I would rate this software a 4. If there was a quick demo or study guide which could help new users .

Reuben Yonatan, Founder and CEO at GetVoIPVerified Review
Posted on Jul 22, 2020

“Hootsuite is the best we've used”

Overall rating4.5

At GetVoIP, Hootsuite is the best we've used. It offers analytics, scheduling and monitoring.

Pros of Hootsuite include:

Monitoring and managing multiple social media platforms in one place. That saves time and is efficient.

Social media listening. Essentially, you can quickly find out what people are saying about your brand on social media. That allows you to engage and respond on time.

The one disadvantage of Hootsuite I have experienced is the cost. Features such as custom URL shorteners are costly.

Jitesh Keswani , CEO at e-intelligenceVerified Review
Posted on Jul 22, 2020

“Hootsuite tracks all your clicks-throughs”

Overall rating4.0

At E-intelligence, we are using "Hootsuite" as a social media management software for our firm.

Pros:

Use the tool to manage many different accounts, all in one place. You can even post to multiple channels at the same time. Hootsuite's team management facility that allows delegating responses to different team members. Also, using the unique messaging feature, you can send private messages to your team members.

It is a great tool for managing customer service on Twitter. It helps to delegate customer messages to different team members which are managed by the administrator. You can also store draft messages that can be posted when you receive a frequently asked question.. Hootsuite is an excellent web app since it works on Mac, OSX, Microsoft, Linux, and other mobile platforms. It gives you graphs showcasing the number of clicks per day, top referrers, most popular links, and geographical information. Hootsuite tracks all your clicks-throughs if you manage all your networks using the tool.  

Cons:

Hootsuite is a great deal for big companies but is not much favorable for small companies. Beware! Their packages vary based on the location.

The free account is free with limited features. In this, you can manage three social media accounts, basic analytics, schedules, and applications.

Auto scheduling takes a lot of time because of bugs. You have to first add them to your .cvs manually before uploading.

It is robust for people who are not computer savvy.

Adi Donna, Founder at Cozy Down HomeVerified Review
Posted on Jul 17, 2020

“Check on multiple keywords and account”

Overall rating4.5

I decided to create this website to offer a detailed look at the products, equipment, and accessories you need to elevate your home’s functionality, look and feel. At Cozy Down Home We use Hootsuite for Social Media Management.

Pros

All in one platform that provides scheduling of content determines the social ROI, and ads are run through social media platforms. The best thing we love about Hootsuite is the way it keeps a check on multiple keywords and accounts. It has the ability to connect with up to 35 social media networks, and a huge posts schedule is monitored through this software.

Cons

Users have to pay monthly or yearly charges for using the Pro version of HootSuite. The free account is limited, and it has access to the necessary applications. Some bugs can cause disturbances in auto-scheduling. You have to pay additional charges on using extra apps. It is quite overwhelming for those who are not tech pro or not computer savvy.

Josefin Björklund, CEO & Entrepreneur at ToppCasinoBonusVerified Review
Posted on Jul 17, 2020

“Ability to preview & schedule posts”

Overall rating4.0

We are using Hootsuite software at ToppCasinoBonus for managing our social media activities. It also allows us to curate and schedule content, measure social ROI, run social media ads, and much more.

Pros:

It has the ability to preview & schedule posts

Easy monitoring multiple streams at one place

You can get free reports through email

It helps to keep track of conversations using keywords

Links easily to social media accounts

Easy and quick communication

Cons:

Cannot post directly to Instagram through Hootsuite.

There is no automation for following, unfollowing or responding to people.

Meghan BridgesVerified Review
Posted on Jul 14, 2020

“Ability to manage multiple accounts from different types of social media”

Overall rating4.0

At Startupbootcamp, we handle our social media is through Hootsuite. 

We mainly use Hootsuite to schedule options and multiple social media platform management to distribute the posts.

Hootsuite's positives are their scheduling features, the ability to manage multiple accounts from different types of social media, have great analytics tools and also have a great dashboard system which you can customise what you see.

Sanket Abhay Desai, Digital Marketing Associate at JPMorgan ChaseVerified Review
Posted on Jul 8, 2020

“Bulk-schedule social media posts”

Overall rating5.0

I am Sanket Abhay Desai, a Digital Marketing Associate for JPMorgan Chase. I also run a blog, link to it is itsonlinemarketing.com. Our company uses Hootsuite software to manage social media

Pros of Hootsuite

Firstly the tool has a 30 day free trial and my company pays $599 per month to operate it.

Being such a comprehensive platform, there are several things that I love about Hootsuite, some benefits are being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Cons of Hootsuite: Well I think the reporting feature of hootsuite is slightly complicated and can be more intuitive.

Erin Sparks, Founder at Site Strategics IncVerified Review
Posted on Mar 18, 2020

“Go-to for social media post scheduling”

Overall rating3.0
Peter Wilfahrt, Entrepreneur at VersandgigantVerified Review
Posted on Mar 18, 2020

“Best social media marketing suites out there”

Overall rating3.0

Hootsuite is one of the best social media marketing suites out there. When trying to upload and schedule the set of posts, it requires a manual upload for every single image and then scheduling through the clunky calendar.

Capabilities

Hootsuite features

The full feature set, grouped by module.

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics
  • Team Management

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Reputation Management Software

  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Monitoring
  • Social Monitoring
  • Templates

Social Networking Software

  • Activity/News Feed
  • Advertising Management
  • Blogs
  • Event Management
  • Social Media Management

Social Listening Tool

  • Competitive Analysis
  • Influencer Identification
  • Keyword & Hashtag Tracking
  • Real-time Monitoring

Plans

Hootsuite pricing

Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Works with

Integrations

Hootsuite connects with the tools your team already uses.

twitterfacebookinstagramLinkedInYoutubePinterest

Media

Screenshots & video

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