At E-intelligence, we are using "Hootsuite" as a social media management software for our firm.
Pros:
Use the tool to manage many different accounts, all in one place. You can even post to multiple channels at the same time. Hootsuite's team management facility that allows delegating responses to different team members. Also, using the unique messaging feature, you can send private messages to your team members.
It is a great tool for managing customer service on Twitter. It helps to delegate customer messages to different team members which are managed by the administrator. You can also store draft messages that can be posted when you receive a frequently asked question.. Hootsuite is an excellent web app since it works on Mac, OSX, Microsoft, Linux, and other mobile platforms. It gives you graphs showcasing the number of clicks per day, top referrers, most popular links, and geographical information. Hootsuite tracks all your clicks-throughs if you manage all your networks using the tool.
Cons:
Hootsuite is a great deal for big companies but is not much favorable for small companies. Beware! Their packages vary based on the location.
The free account is free with limited features. In this, you can manage three social media accounts, basic analytics, schedules, and applications.
Auto scheduling takes a lot of time because of bugs. You have to first add them to your .cvs manually before uploading.
It is robust for people who are not computer savvy.