Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Laurent Coussedière, Deputy Managing Director at TERRITORIALVerified Review
Posted on Jan 2, 2020

“Outstanding software”

Overall rating5.0
Cameron Rainey, System Analyst at Intelli-NETVerified Review
Posted on Jan 2, 2020

“Email Marketing At Its Best”

Overall rating5.0

I can't put into words how much Mailchimp has helped me with email marketing. Its ease of use and flawless website make it the easiest tool to use for marketing of any kind.

Dhaval Patel, Native Android Developer at VDS DeveloperVerified Review
Posted on Jan 2, 2020

“Outstanding Emailing Service for Business Promotional”

Overall rating5.0

I am using this for 3 years, it really gives a boost to my business, it made the off users active. In other words we can say that its a tool to re-marketing. Best and awesome tool.

Krzysztof Szukiec, CEO and Co-Founder at Stepwise.plVerified Review
Posted on Dec 27, 2019

“Good features and Nice”

Overall rating3.0
Marty Spargo, Co-founder at REIZE Energy DrinkVerified Review
Posted on Dec 27, 2019

“Most elementary of email automation tools”

Overall rating2.5

MailChimp is the most elementary of email automation tools. When used for my business purpose at REIZE Energy Drink, we found it clunky and lacks a lot of advanced features. But, if all you want to do is blast out the occasional email, it does the job just fine.

Siobhan Ashmole, Founder at Bliss HerbalsVerified Review
Posted on Dec 26, 2019

“The leader in email marketing”

Overall rating4.0

Really great way to build a list, and newsletters, market and grow your brand. The one feature that made me move away from mailchimp has been that they now count your audience as anyone who has unsubscribe as well, so that older accounts get very expensive. Otherwise well supported and fun to use

Parag Gupta, Co-Founder at DianAppsVerified Review
Posted on Dec 26, 2019

“Excellent”

Overall rating5.0

Pros: IP Whitelisting, Ease of setup and integration with software solutions

Cons: Cost

Adam Stewart, Digital Marketing Specialist at Digital Bond MarketingVerified Review
Posted on Dec 26, 2019

“Simple and easy software”

Overall rating3.7

As a Digital Marketing Specialist of Digital Bond Marketing here is my view regarding the software:

PROS: MailChimp simplicity and integrates with most CRMs and CMS Platforms.

CONS: Limited customization and flexibility.

Clint Rankin, I.T. Director at Admiral Express Office SupplyVerified Review
Posted on Dec 26, 2019

“Great product that works”

Overall rating5.0

Been using that product for about eight years now. easy to develop content easy to send the content and 99.9% of the time makes it through customer's email filters to your target delivery audience.

Lodestone AppVerified Review
Posted on Dec 25, 2019

“Easy to access and send newsletters”

Overall rating4.0

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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