Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Barbara Clifford, Time Management Strategist and Small Business Digital Advisor at The Time TamerVerified Review
Posted on Dec 25, 2019

“Good entry point for small business to enter the world of CRMS (Customer Relationship Management)”

Overall rating3.0

As a Time Management Strategist and Small Business Digital Advisor of The Time Tamer, this is my response. The good news is, it's simple and can be easily integrated into your business and with your business tools. However, in its simplicity, it limits the variables. While it can create landing pages (that will trigger automation) this sits outside of your website. Linking it to Facebook pixels and Google Analytics is tricky and feels technically complicated. The automated workflows can be complicated to map and sometimes limited. Many of the workflows are narrowed to the email experience. Mailchimp is limited to one course of action. MailChimp is a great place to start the experience but relies more on an external process for sophisticated automation across your whole business process.

Anne Miles, Managing Director at Suits&SneakersVerified Review
Posted on Dec 24, 2019

“About to dump it!”

Overall rating2.0

Mail Chimp used to be the go-to mail automation system for the work at Suits&Sneakers, but recent changes have left me cold:

Cons:

- Quotas now limited to one list and under 2000 subscribers which means it is no longer free for many people

- Audiences, Tags, Lists, Segments are now confusing and no good explainer video to make sense of it all

Brandon Wikoff, President at Elite Level ProspectsVerified Review
Posted on Dec 23, 2019

“Great Email Marketing Tool”

Overall rating5.0

Mailchimp provides a ton of value in their free tier alone. I think the platform is extremely beneficial for businesses that are just starting out and getting into email marketing. The platform is powerful as well and can easily scale with your business as you grow.

Jon Walka, Senior Sales Representative at WodifyVerified Review
Posted on Dec 20, 2019

“Best experience and a product that grows”

Overall rating5.0

MailChimp is a system I've used for the better part of 8 years. The user experience has been amazing and had continued to grow and be enhanced for the user. They've added a lot of features that have expanded the product beyond what I've ever thought and the best part they keep it simple. They also do a great job communicating all updates to the users. It has been one of the best product experiences I've had.

Hrag Kalebjian, Business Development & Operations at Henry's House Of CoffeeVerified Review
Posted on Dec 20, 2019

“Great tool”

Overall rating5.0
Jenny Weeden, Director of Strategy and Operations at AccelityVerified Review
Posted on Dec 20, 2019

“Easy to use email automation tool!”

Overall rating5.0

MailChimp is very easy to use from a design and automation standpoint. I can create emails that look good without much effort, and the results of the email sends are very clear. The one area that gets a little tricky is list segmentation, but after reading the help articles they have, segmenting was pretty easy.

Jason Janes, Owner at Roatan.orgVerified Review
Posted on Dec 19, 2019

“The 800 Pound Gorilla in Email Marketing”

Overall rating4.0

Mailchimp is the industry leader in Email Marketing, they basically integrate with everyone. Easy to setup, generous free plan and the recent addition of marketing automation is great. Only slight negative is their prices have increase a little over the last few years but I would still highly recommend as the continue to provide good value.

jeroni vinyet, CEO at Mandarina LandVerified Review
Posted on Dec 19, 2019

“The first one”

Overall rating5.0
Mailchimp was the first software that change the way to initiate the email marketing and continue being the best software to do that in continuos updates with new features.
John Brandy, Customer Experience Officer (CEO) at Open Mind GenerationsVerified Review
Posted on Dec 18, 2019

“Does a good job. I think Hubspot is more effective, though”

Overall rating3.0

Does a good job. I think Hubspot is more effective, though

Rodrigo Ivn Camacho Arvizo, Director General at Altacent MarketingVerified Review
Posted on Dec 18, 2019

“Great app for beginners”

Overall rating5.0
I recommend this app for everyone starting out on email marketing. It's easy, practical, efficient, and flexible, perfecto for your fist 0-100,000 subsribers.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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