Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Websbaba TechnologyVerified Review
Posted on Jan 9, 2020

“Easy To use”

Overall rating4.0
Dr. Mike Golpa, Dental Implant Dentist at G4 by GolpaVerified Review
Posted on Jan 9, 2020

“Clunky and slower to use”

Overall rating4.0

As a professional who has used multiple software along with MailChimp, I think I'm a perfect fit for your article.

While using much software at G4 by Golpa, I found MailChimp was a bit easier to use. When it comes to email message templates, MailChimp wins hands down. Sometimes I also find MailChimp's data reporting, as clunky and slower to use. We've also found that delivery rates are opposed to somewhere around 80% with MailChimp. You can't communicate with people who never receive your emails.

Melanie Hartmann, Owner at Creo Home SolutionsVerified Review
Posted on Jan 8, 2020

“It's relatively easy to use but it could use some improvements”

Overall rating3.5

The people at Creo Home Solutions are real estate investors who buy houses in Baltimore, MD and surrounding areas to fix-and-flip or rent. Mailchimp has been good overall but we do wish it was easier to place subscribers in multiple categories. We do enjoy that when resending emails, we can send them only to individuals who had not yet opened the email. This has significantly reduced our unsubscribe rate over other bulk email marketing platforms.

Shanna Howard, Owner at Nostalgia FilmVerified Review
Posted on Jan 7, 2020

“Brlliant Software”

Overall rating4.0
Tim Brown, Owner at Hook AgencyVerified Review
Posted on Jan 6, 2020

“Easy to use marketing platform and I strongly recommend”

Overall rating5.0

The only experience at Hook Agency, I have is with MailChimp, but I can say that I have really gotten a lot of good use from their service. They have excellent customer service an really go the extra mile to make their platform user-friendly. If you are a business owner who wants an effective, yet easy to use marketing platform I strongly recommend mail chimp.

Wilmer Palma Gonzalez, Investigator at Ministry of Popular Power for Communication and InformationVerified Review
Posted on Jan 6, 2020

“Mailchimp is very effective at promoting advertising campaigns.”

Overall rating5.0

Mailchimp offers an intuitive user interface that makes it possible for anyone to be able to handle it in a short time. It has several plans that adapt to the finances, size and requirements of each company. From a free plan that allows you to reach up to two thousand contacts per month to the premiums that allow you to reach thousands of users while offering other features that make Mailchimp a very complete application. In addition, it has a security system (OMNIVRE) that is constantly monitoring the entire system for errors that may affect our campaigns. Mailchimp really is very good. In general, so far we are doing very well with Mailchimp. I would just like the customer service to be more diligent when addressing any requirement. Sometimes they last up to 48 hours to solve a problem that needs solution at the moment. Since using Mailchimp, we have greatly increased the number of customers we serve. Each campaign arrives at its destination offering the best products, offers and services to our clientele. Currently social networks and email are fertile ground for advertising and without a doubt with Mailchimp we have managed to make a presence in this important area. Depending on the size of the company there are several plans that adapt to each need. If you still do not know Mailchimp and have some doubts on the WEB there is enough information to know more about this service. In the same way there is a free plan that can be of great help to know a little more about this software. I highly recommend Mailchimp to my colleagues. It is worth it and the results you will notice in a short time.

Jaime Chandra Kozlowski, Executive Director at Enthusiastic Consent, IncVerified Review
Posted on Jan 6, 2020

“Reliable and easy.”

Overall rating5.0

MailChimp is my go-to contact management and newsletter system. It's easy, robust, and reliable.

Marty Balkema, COO at AugustoVerified Review
Posted on Jan 3, 2020

“Amazing”

Overall rating4.0
Morgan Taylor, CMO at LetMeBankVerified Review
Posted on Jan 3, 2020

“Not bad, but not necessarily good”

Overall rating3.0

Mailchimp is perhaps more widely known. As a CMO of LetMeBank, I feel that Mailchimp does have a lot of templates and is pretty user-friendly, but it's a little more expensive and is pretty limited in terms of customization, especially for anyone more advanced.

Mailchimp would get a rating around 3, not bad, but not necessarily good.

Jason LeeVerified Review
Posted on Jan 2, 2020

“simple chimp”

Overall rating4.0
its really easy to use perfect for SMB and anyone without experience

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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