Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Michel Fraire, Foreign Exchange Trader at Divisas San Jorge Casa de CambioVerified Review
Posted on Feb 7, 2020

“Pioneer emailing platform”

Overall rating5.0

I’ve been using mail chimp since 2009 and found it very much helpful.

Jessica Taige, CEO at Jessie's Nutty CupVerified Review
Posted on Feb 4, 2020

“A true success partner”

Overall rating5.0
Eric J Fazekas, Sales and Marketing Specialist at SpendMendVerified Review
Posted on Feb 4, 2020

“Benefitted By This Software”

Overall rating5.0
Sreekumar J, Designated Partner at BUYBAA SOLUTIONS AND ECOMMERCE LLPVerified Review
Posted on Feb 3, 2020

“Using the app since last many years and highly satisfied with the results”

Overall rating5.0
Yoel Ben-Avraham, Consultant & Mentor at Learning LeanVerified Review
Posted on Jan 31, 2020

“Best of Class”

Overall rating5.0

As a digital marketing consultant is was my job to discover, evaluate and select the most appropriate technologies to meet the needs of my various clients. From the first time I encountered Mailchimp, and until today, they have been ahead of the curve in features ands user interface improvements. I cannot think of a single email list service provider that can seriously compete with them on price, features and overall usability. Highly recommended!

Beth Mullaney, Director of Business Development and Partner at Rankin McKenzieVerified Review
Posted on Jan 22, 2020

“Mailchimp Review”

Overall rating4.0

Once you have a template created it is super easy and the ROI is high. I do feel it could be more user friendly in the creation of templates as it pertains to graphics.

Neus Montserrat Omella, Data and Insights Analyst at Adevinta SpainVerified Review
Posted on Jan 22, 2020

“Perfect if you don't want to be very creative and stitch to the template”

Overall rating4.0

When you start with your first newsletters, it's a very good option to quickly learn how to create newsletters, but if you want to be creative you may not find all the options you would like. -Pros it's quick and easy with the drag and drop option to import modules of photos and text. Sometimes, if you want a specific design or layout that does not exist in the templates, you will need html skills to work on it. -Cons If you don't create the images with the optimal resolution, they might be with bad quality. Editing options could be improved (fonts, sizes...).

Julie Gauthier, Strategy and Innovation Senior Manager at onepointVerified Review
Posted on Jan 22, 2020

“Very good & intuitive emailing system”

Overall rating4.0

I really like Mailchimp's interface to prepare, send and monitor our email marketing activities. Some companies like Hubspot are better integrated for marketing automation workflows but Mailchimp is the go to emailing system for every early stage startup or small business!

Shaan Patel, Founder at Prep ExpertVerified Review
Posted on Jan 21, 2020

“Guaranteeing strong results”

Overall rating4.0

We operate a small business in the education market - Prep Expert, which has gained a higher profile because of our Shark Tank exposure and Mark Cuban investment. Our favorite email marketing software to use is Mailchimp. Our favorite features on Mailchimp are the email template builder, completion reports, and list management features. The reason why these features are important to us is because they make the platform very easy to use and manage, while still guaranteeing strong results.

For anyone who's not savvy with HTML coding, the email builder is perfect to create simple, effective emails that are eye-catching.

Shanna HowardVerified Review
Posted on Jan 11, 2020

“Solid, free email marketing”

Overall rating4.0
I’ve had a good experience over the years using Mailchimp to market my small business. It’s fairly intuitive and easy to use.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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