Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
Sort ByWrite a Review

What reviewers mention most

Dirk van Beekhuizen MBA Verified Review
Posted on Jan 11, 2020

“My experience”

Overall rating4.0
When I had used the system "Mailchimp" I had no problem with it whatsoever and found any problems I had were resolved fairly fast though the support desk
I have no problem in recommending Mailchimp
Sally Hesson, Consulting Manager/PM at MCA ConnectVerified Review
Posted on Jan 11, 2020

“Great site that has any options for communicating with your customers”

Overall rating5.0

We use this site for customer notifications and it is very easy to use. We use the free functionality and it meets all of our needs and even has advanced features you would not normally get with the free version.

Zarar Ameen, CEO at CANZ MarketingVerified Review
Posted on Jan 10, 2020

“Most famous tool”

Overall rating3.5

Being a complete email marketing platform - CANZ Marketing, we found MailChimp's interphase grumpy. It's probably the most famous tool and it includes landing page creation feature. Automation and handling the overall management for MailChimp is competitively dense, especially for beginners.

Tiffany Patton, Founder at OfficeLink PlusVerified Review
Posted on Jan 10, 2020

“Reliable and good”

Overall rating4.0
Terry Hasty, Vice-President at MindSpring ConsultingVerified Review
Posted on Jan 10, 2020

“Best one”

Overall rating4.0
Jennifer Leal Barrios, Marketing Manager at DestinationsGuateVerified Review
Posted on Jan 9, 2020

“I love it!”

Overall rating5.0

As an entrepreneur, Mailchimp has been a very useful tool to help me reach new customers, and keep in touch with my customers efficiently. The thing I like the most is the user friendly software, I am not an expert, and have tried others mailing software and nothing compares to MailChimp I strongly recommended it to anybody that is looking for a mailing system.

Stacy Caprio, Search Marketing Manager at Deals ScoopVerified Review
Posted on Jan 9, 2020

“Easy to compose”

Overall rating5.0

MailChimp is incredibly easy to use and I have to give it points for its intuitive drag and drop interface. While using it at my organization -  Deals Scoop, I found it very easy to compose beautiful emails using MailChimp, as well as very easy to view email statistics and edit lists. My main concern with MailChimp, and why I don't personally use it, is once your list reaches over 2K subscribers, you have to pay absurd amounts per month to have an account. It doesn't make any sense to use them unless your list is raking in cash each month, and even then I'd rather use a less expensive provider so my lists can be more profitable.

Brian Hathaway, VP of Business Development at BDEXVerified Review
Posted on Jan 9, 2020

“Stay in touch the easy way”

Overall rating5.0

When you have a large and growing list of contacts, Mailchimp is a great platform for staying in touch with them. You can personalize your emails, and style them to match your personal brand. Highly recommend!

Jesse de BoerVerified Review
Posted on Jan 9, 2020

“Perfect tool for mailing, very feature rich”

Overall rating5.0
Amazing tool with a very good drag & drop builder. Pricing can be a little steep with a big mailing list, but it's definitely worth it!
Mike Calabro, Photographer: Commercial, Advertising and Editorial at Mike Calabro PhotographyVerified Review
Posted on Jan 9, 2020

“The leader in CRM”

Overall rating4.0

Mailchimp is known as the leader in email marketing but it might not be the best.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

This profile is not fully claimed

Do you own or represent Intuit Mailchimp? Verify your business email to claim and manage this Goodfirms profile.

Request claim