Intuit Mailchimp

At StableWP, we use MailChimp internally as our email marketing software. The main pros are that it's easy to use and you can master it in a matter of hours. It's also very cost-effective providing a very good bang for the buck, both in terms of features and in terms of the number of emails. Lastly, MailChimp has a ton of integrations so it’s easy to connect it to other apps and platforms we use. When it comes to cons, there are no big dealbreakers. However, it's quite limited in terms of automation, especially compared with some other alternatives. If you need more complex sequences and drip campaigns, you might have to look elsewhere. It also doesn't feature a visual sequence builder like Drip and ActiveCampaign.

At The Other Straw, we use Mailchimp for email marketing.

The pros:

- Mailchimp is cost-effective, an important factor smaller businesses or startups

- Mailchimp is easy to use. The drag and drop features make it really easy to use and design good-looking campaigns.

The cons:

- Mailchimp analytics are very limited if you are on the free account.

- Mailchimp automation is not easy to manage and set-up. It's you are purely looking at setting up coherent workflow campaigns, I'd suggest checking out alternative email marketing software.

Overall: It is one of the best email marketing software in the market. It is effortless to implement and customize marketing automation as per the requirements. It also has a built-in feature where it gives you access to use their visual editor and functions to write /design the campaign and test in a real mail client. The big plus point is it has decreased the confusion by eliminating the extra features and functionalities that one would rarely need.

Reasons I prefer MailChimp: Setting up full automation is relatively easy compared to other email marketing software. The integrations with other apps are mind-blowing; this assisted us in minimizing the tasks. The best part is the analytics in MailChimp; it helps target the right audience at the right time. The company also has impressive customer support, which assists in all possible manners.

I’ve used Mailchimp for years. They are constantly improving. I have tried other list management apps but always go back to Mailchimp.

Mail Chimp is a great (and free) resource for beginners looking to start email marketing. Their tools are easy to use and the first 2,000 (or so) contacts are free of charge. Get emailing with an easy-to-use, free tool!

I've had the privilege of using Mailchimp for several years. It has always been an easy-to-use tool with great customer service.

The Pros: - Zero learning curve. If you know how to send an email and are capable of navigating a drag-and-drop interface it's easy to onboard yourself. I learned how to use it in less than 10 minutes. - Seamless and professional. Our clients respond well to the emails we send out, and the detailed reports (available on both the paid and free versions) help you learn and adjust your emails accordingly. - Innovations happen often! The program is always improving to make using it smoother.

The Cons: - Tags have to be added to the audience members individually. Being able to checkboxes to add a tag en masse would be nice.

I have happily recommended Mailchimp as the best tool for email marketing to our clients and will continue to do so! We do not intend to stop using it any time soon.