Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Anaam , Founder at Success StrategiesVerified Review
Posted on Jun 26, 2020

“Best E-mail marketing software”

Overall rating5.0

At Success Strategies, we use Mailchimp for email marketing. From my personal experience, Mailchimp is the best E-mail marketing software.

Jeffrey Barroga , Senior Digital Marketing Officer at PaxfulVerified Review
Posted on Jun 26, 2020

“Highly recommend”

Overall rating5.0

At Paxful, we use Mailchimp for email marketing. I highly recommend using Mailchimp as it's perfect for small to medium businesses. Designing an email campaign from scratch is so easy and there's a wide range of templates that can be customized. Integrating Mailchimp with Facebook, Google Ads, and major e-Commerce platforms is a breeze - even less tech-savvy users can do it themselves in no time. Mailchimp is also cheaper than some of its contemporaries.The tool is far from perfect though. Alternatives, such as Aweber, boasts more email templates and more free stock images than Mailchimp. Contacting customer support can be problematic as Mailchimp has no live chat feature on its website.Despite its drawbacks, I still think Mailchimp is the best tool to execute email marketing campaigns as it simplifies the process for newbies and digital marketers, like me, who have busy schedules.

 

Ali Rizvi, Employee at Dream Superhero Verified Review
Posted on Jun 26, 2020

“Selling products, sharing news, and more are made simple with MailChimp.”

Overall rating4.5

At Dream Superhero , we use Mailchimp for email marketing. Selling products, sharing news, and more are made simple with MailChimp. Several templates are available and customizable, making it one of the best marketing tools for your email strategy.

Pros

Automate Routine Tasks.

Customize Signup Forms.

Send Blasts as Well as Targeted Emails.

Utilize Insightful Reporting and Analytics.

MailChimp Pricing Plans:

Cons

Having a membership-based site can be difficult.

MailChimp has the right to suspend or cancel your account.

You almost have to create your own templates

Noah Myint, Marketing Director at GalintelVerified Review
Posted on Jun 24, 2020

“The software is very simple to use”

Overall rating4.8

At Galintel, our marketing department uses Mailchimp for email marketing. Most of the tools and templates are accessible. The software is very simple to use, even those without a background using the tool doesn't require too much time learning. Mailchimp is also affordable, not to mention the thorough reporting that it can give. The only con that we can say is the more advanced automation that we require delivering for particular queries and clients

Michael Lowe, CEO at Car PassionateVerified Review
Posted on Jun 18, 2020

“A leader when it comes to email marketing”

Overall rating4.0

Mailchimp is a leader when it comes to email marketing. At Car Passionate, we use Mailchimp for email marketing. It has a free, yes, free service plan so already a winner. Additionally, it has many features such as an email builder and auto responders. This software also allows you to set up delivery times based on your customer's location, which is a brilliant bonus. Mailchimp has a good support base which people can access on different platforms. A negative is that you have to display their branding in your email correspondence, which isn't an issue for me but I would assume that some companies would see this as an advertising campaign.

Jitesh Keswani, CEO at e-IntelligenceVerified Review
Posted on Jun 17, 2020

“Email marketing tool”

Overall rating4.0

At e-Intelligence, We are using MailChimp for our email marketing.

Pros:

The first pro that comes to my mind is its thorough reporting. Basically everything you need to know is available in the reporting like clients, Geo tracking, social media and google analytics integration etc.

Another benefit is its free for up to 2000 subscribers that isn't a bad deal at all.

Next benefit is its templates. It has a clean interface and a simple and powerful editor to make your email stand out.

Cons:

Apart from the benefits, the first con I feel is its subscription plans. The subscription plans apart from the free plan are having higher pricing compared to some of the other tools.

When it comes to advanced automation for emails, this tool is somewhat disappointing.

Mira Rakicevic, Co-Founder at ComfyLivingVerified Review
Posted on Jun 16, 2020

“fantastic email marketing tool”

Overall rating4.5

At ComfyLiving, we use Mailchimp for email marketing.

Mailchimp is a fantastic email marketing tool for small and medium businesses.

Some of its best features include:

Great free plan

Mailchimp offers its services for free for up to 10,000 emails per month and 2,000 email addresses. Their free plan offers more than enough for most small-to-medium businesses that don’t have a huge subscription base, but somewhat smaller, more focused ones.

Simplicity of use

Mailchimp is effortless to use. The preset templates work great, so even if there isn’t a professional person in-house who’ll take care of the visuals and design, they’ll provide amazing-looking emails. The navigation is easy, and all the steps that you need to take to create a visually appealing email are clear to the user.

Advanced reports

Mailchimp provides an abundance of options such as A/B testing, or detailed reports, even with the free plan.

Cons:

Awkward interface for some users

As much as the users who had never used any email marketing tool find Mailchimp simple to use, it can get tricky to get used to for the ones who switched from other tools.

Pricey for higher volumes of emails

If your subscription base exceeds 2,000 email addresses, and you need to switch to a paid plan, you’ll discover it’s quite expensive.

Chris Reilley, Creative Lead at Parkway DigitalVerified Review
Posted on Jun 12, 2020

“Mailchimp for email marketing”

Overall rating5.0

At Parkway Digital, we use Mailchimp for email marketing. The drag-and-drop functionality, automation and other easy-to-use features make Mailchimp our go-to, both for our clients and our own email newsletters.

What do you think are the pros of that particular software?

Using Mailchimp is straightforward, so our clients can build their own emails. Yet, we still have the ability to use more advanced features, like sending targeted automations.

Mailchimp makes it really simple to send on-brand emails to different groups of customers with customizable templates, segmented lists, triggered automations and detailed reports.Mailchimp also integrates with other digital tools you already use, including online shopping carts, Facebook custom audiences, Google Analytics and ecommerce stores.

Mailchimp stores everything, including contact lists and email drafts, making it the only tool you'll need for email marketing. You can log on from your computer or theMailchimp app to make changes or look at your last email’s performance. It's also very affordable, especially for small businesses with a newer contact list and infrequent newsletters.

 Mailchimp's Tools are designed to deliver email success. Mailchimp allows you to group recipients by how recently they purchased a product, how they learned about your company,demographics, geographic location or any other characteristic you’ve collected from your subscribers. To track email-driven website visits and purchases, you can integrate your Mailchimp account with Google Analytics and your ecommerce store, whether you use WooCommerce, Shopify, Magento or another provider.

 Mailchimp helps you write a catchy subject line with a Subject line researcher and quick open rate stats for your last few subject lines. One ofMailchimp’s coolest features is the ability to test subject lines using the A/BTest option when setting up a new campaign. You’ll create two subject lines andMailchimp will send a portion of your emails with one subject line and another chunk with your second subject line. After the given time frame, the remainder of your list will be sent the email with the subject line with the best open rate.

Saurabh, CEO at Talk TravelVerified Review
Posted on Jun 11, 2020

“Really simple and easy to use”

Overall rating3.5

At Talk Travel, We have extensively used MailChimp as well as some other mailing services, and hence can comment on your query.

Pros of using MailChimp

1) Mailchimp is really simple and easy to use, and is a very smooth introduction to setting up a mailing service, especially if you are a first time user.

2) The user interface is easy to navigate and the Call-to-Action buttons are well defined.

3) Mailchimp provides some very handy templates to use for your email. Also, you can create your own templates as it provides a great set of visual elements which could be used in the mail.

4) Mailchimp has a forever free plan, which can help you evaluate and see if it fits your needs. The Free plan allows customers to store 2,000 contacts and send 10,000 emails per month, with a daily send limit of 2,000.

5) There are multiple integrations available with third party services. For e.g., integrate it with your Facebook account and you can host the subscription service there also.

6) Mailchimp provides comparative metrics, where users can compare their email campaigns performances against others of the similar types.

Cons of using MailChimp

1) MailChimp can start getting expensive as your email volumes start increasing. In comparison Amazon Simple Email Service (SES) can turn out to be extensively cheaper (actual costs depends on the volume of usage).

2) MailChimp can cancel, suspend and also revoke your account without prior notification, if your emails are not performing well - i.e., getting substantial unsubscribes and/or getting marked as spam.

3) You can send emails to only one contact list at a time. Inability to send to multiple lists at once, can be an issue if you are targeting different customer segments at the same time.

It is an excellent tool to use :

1) If you are a newbie to email marketing

2) If your subscriber volume is not very high

3) Your contact list is of very good quality - the probability of unsubscribing/getting marked spam is low.

But starts getting expensive and a bit unfriendly, if:

1) You need to send mass volumes - then it can be costly

2) You need to customise a lot, and use multiple lists at the same time

Stacey WhitingVerified Review
Posted on Jun 11, 2020

“Automated emails and email signups software”

Overall rating3.0

At BrandingWatch.com, we use MailChimp for automated emails and email signups.

MailChimp is reasonably priced and has a long track record of being reliable. The drawback is that MailChimp has become a little less intuitive over the years as they've added more and more features.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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