Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

NishadVerified Review
Posted on Dec 28, 2018

“Useful tool for advertising campaigns”

Overall rating4.0

This is one of the best and easiest e-mailer software, that to everything is online, which can be accessible from anywhere. Easy to maintain data and manage different lists at one place.

JAYATHEERTHA K B, Chief Executive at Praana Health SystemsVerified Review
Posted on Dec 28, 2018

“Very useful and effective”

Overall rating4.0

Pros: If you do email marketing on my opinion MailChimp is the tool to go. Is easy to use, there are plenty of integrations with most web apps and it just makes it a breeze to send nice looking emails that you can track.

Cons: They've been expanding the tools to also manage a lot of online marketing (ads and similar) but I don't feel intuitive as the email part.

Ben Precious, Founder & CEO at Pace Social Media SolutionsVerified Review
Posted on Dec 27, 2018

“Would recommend to everyone”

Overall rating4.0

Pros: Easy to learn and use with great email templates and list setup.

Cons: Email templates aren't very unique and perhaps a little pricey for larger lists.

Overall Experience: Easy to use, would recommend for anyone with a small to medium size list.

Alex Gary, President at Alex Gary Communications Inc.Verified Review
Posted on Dec 27, 2018

“We like MailChimp light-hearted approach”

Overall rating4.0

MailChimp is renowned for its simplicity and clarity. They do everything they can to ease their product for their users: building a campaign may be complicated, and they know it. List management is one of MailChimp strengths. You can segment your list in multiple ways, even when you’re prepping up your newsletter.

Prashant Karia, Director at Logistic Infotech PVT LTDVerified Review
Posted on Dec 27, 2018

“Easy, Simple And Affordable”

Overall rating4.0

Mailchimp has been an amazing program that we used since 2017. For a non-profit organization that does not usually have a marketing department, MailChimp has made it possible for us to be able to do email blast about our programs so easily. It is also very affordable. The templates provided helped us understand how to start a newsletter without difficulty. The ability to have multiple groups for specific information has been helpful. We have moved from several paper formats to online with the help of mailchimp.

Chris Airey, Managing Director at Umbrella Marketing TEAMVerified Review
Posted on Dec 27, 2018

“Automate Yourself!”

Overall rating5.0

I love the ease with which you can get started with MailChimp. They make it easy to get up and running with a great step by step guide to set up. Their reporting section is strong and they are good at keeping your lists in order and easy to export. Hence it provides an awesome suite of email marketing tools for businesses small and large alike.

Sean Killian, Marketing Manager at Indeed.comVerified Review
Posted on Dec 27, 2018

“Would love to use it forever”

Overall rating5.0

Pros: Lots of templates, great capabilities, AB testing, etc.

Cons: None

Overall Experience: Awesome and I would never switch from MailChimp.

Juan Jose Figueiras, Co-Founder & CEO at ubykuoVerified Review
Posted on Dec 27, 2018

“Clean & well structured”

Overall rating4.0

Pros: Easy to prepare the campaign

Cons: Should have more visual and interactive resources

Robert Stoubos, Founder and CEO at Odyssey New MediaVerified Review
Posted on Dec 27, 2018

“Overall Experience: Excellent”

Overall rating4.0

Pros: Great interface and drag and drop editor for emails are available.

Cons: None

Lautaro Ferreyro, Director at Ferreyro & Co.Verified Review
Posted on Dec 27, 2018

“Mailchimp the easy and all going platform”

Overall rating5.0

The free version is very good an hence we consider it a friendly platform which helps us a lot.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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