Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

ShivShakti Web Solutions & ServicesVerified Review
Posted on Jan 1, 2019

“Gives great service to great people”

Overall rating5.0

I like the user-friendly interface Mailchimp provides. It is practically fool-proof inputting different types of campaigns together. It is all a matter of a click and drag and then fills in the information that you want on the campaign.

Jen Winson, Visual Designer at Dawson AndrewsVerified Review
Posted on Jan 1, 2019

“It was nice so for MailChimp we give it 9/10”

Overall rating5.0

Pros: So easy to create/duplicate campaigns.

Cons: The pop-up/form features are a little weak.

Ziffity Solutions LLCVerified Review
Posted on Jan 1, 2019

“Working with MailChimp is alright and okay!”

Overall rating4.0

Pros: It allows more number of contacts to send mail at a single shot.

Cons: If a single person reports spam to MailChimp, they ban access instead suggested to find an alternative way like warning message or exclude that contact from the list.

Daniil Sokolov, Marketing Manager at DNA325Verified Review
Posted on Dec 31, 2018

“Using it for more than a year”

Overall rating5.0

Pros: We feel that it's just a great tool

Cons: None

Natalia Molik, Growth Marketing Manager at CloudStormVerified Review
Posted on Dec 31, 2018

“The set up and use of MailChimp is easy and straightforward”

Overall rating4.0

MailChimp collaboration with Google Analytics helps in tracking the campaigns and replies received. It is a cost-effective mailing list program and is sufficient for email marketing.

Vadym KovalevskyiVerified Review
Posted on Dec 31, 2018

“One of the best and easiest”

Overall rating5.0

With MailChimp, we have been able to organize a better distribution of advertisements, as well as save on finances to give an impulse to our internal campaigns on activities that go from personal to commercial.

NavneetVerified Review
Posted on Dec 31, 2018

“For once give it a try!”

Overall rating5.0

Pros: Have a free plan for 2,000 contacts.

Cons: Complex to use.

Bharat Mamtora, Founder at EnkrishivVerified Review
Posted on Dec 31, 2018

“Superb”

Overall rating5.0

Pros: Very easy to work with it.

Cons: Nothing

Aleksandra Kebic, Client Consultant and Marketing Executive at Equaleyes Solutions Ltd.Verified Review
Posted on Dec 28, 2018

“The best tool we use till now”

Overall rating5.0

Pros: We use using it overall and love their all functionalities.

Cons: N/A

ARNISH SHAH, Sales and Marketing Manager at TOPS Infosolutions Pvt. Ltd.Verified Review
Posted on Dec 28, 2018

“Good managing software”

Overall rating4.0

Pros: Bulk email capabilities

Cons: Management of custom templates

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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