Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Robin Jennings, Internet Marketing/ Web Consultant at We Push ButtonsVerified Review
Posted on Oct 9, 2019

“Fantastic program that keeps improving”

Overall rating4.0

Mail Chimp has been the industry leader for several years now and their product just keeps improving. If you have a small to medium sized database Mail Chimp is the best option.

InsightWhaleVerified Review
Posted on Sep 23, 2019

“Great Marketing Tool”

Overall rating4.0
MishaVerified Review
Posted on Sep 19, 2019

“Overall Experience: Fine”

Overall rating5.0

Pros: Everything is ok

Cons: Too many updates if the interface, have to learn it every time

Karen BartellVerified Review
Posted on Sep 13, 2019

“Overall Experience: Good”

Overall rating5.0
Aunindra Raj Bachu, General Manager at HiLANDS FOODSVerified Review
Posted on Sep 12, 2019

“Average Experience”

Overall rating3.0

Pros: Free

Cons: Hard to learn

Prafull Satasiya, Chief Executive Officer at SpecScaleVerified Review
Posted on Sep 9, 2019

“Best Marketing Automation Software”

Overall rating4.0
Veronica KostenkoVerified Review
Posted on Sep 3, 2019

“Favorite tool till now”

Overall rating5.0

Pros: Free for a couple of malis. Easy to edit.

Cons: N/A

Johnsonn BeverlyVerified Review
Posted on Sep 2, 2019

“BRILLIANT SERVICE”

Overall rating5.0
Sheri Atwood, Founder & CEO at SupportPayVerified Review
Posted on Jul 9, 2019

“Way too expensive and support is severly lacking”

Overall rating1.0

I used to love Mailchimp. Then they continued to raise prices and charge based on number of contacts, not on emails sent. You spend more time managing contact numbers than being able to focus on Marketing. My final straw was when my development team accidentally uploaded 80,000 contacts which they immediately deleted. Mailchimp tried charging me $650 which I refused to pay. Since I wouldn't pay I couldnt get anyone in Support to respond and only got a response after posting on LinkedIn and Twitter. After 1.5 weeks of being down without being able to email my customers their response was they would give me a credit of $300. By this time I found someone new. They are super easy to use, integrate with other systems and charge based on emails sent not contacts stored. Mailchimp used to care about small businesses now they only care about revenue.

Max Bruck, Digital Marketing Executive at HyperMediaVerified Review
Posted on Feb 25, 2019

“Poor Experience”

Overall rating1.0

Pros: Cheap

Cons: Lack of Automation, Shuts you down every so often.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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