Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
Sort ByWrite a Review

What reviewers mention most

Ryan Allen, Founder at Trad Ventures, LLCVerified Review
Posted on Feb 25, 2019

“It's good, but requires a lot of in house experts.”

Overall rating2.0

Pros: It's used a lot and therefore it's "well baked".

Cons: It's expensive, and setting up email automation requires software development.

Zein KhalifehVerified Review
Posted on Jan 18, 2019

“Innovative and Unique”

Overall rating5.0

MailChimp manages so much of the backend processes that you never have to think about. There are compliant to requirements for newsletters, so you don't have to worry. It's easy to set up links and buttons for new sign-ups, automation for followup emails, and for crafting newsletters. This is my go-to for all things newsletters.

AjitVerified Review
Posted on Jan 18, 2019

“Perfect according to me”

Overall rating5.0

Pros: The ease of use makes the possibilities endless with this software. One of the biggest benefits is the ability to integrate with what seems like an infinite number of other Marketing tools. MailChimp is very simple to use, not complicated like some other tools. 

Cons: The selection for the templates seems a little bit outdated. I would like the ability to see more complex ones so that we can improve our own templates that we create and send out.

Binh WilsonVerified Review
Posted on Jan 18, 2019

“Average and okay experience”

Overall rating3.0

Pros: Good for small businesses.

Cons: Lack of functionalities.

Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLCVerified Review
Posted on Jan 1, 2019

“Better choice”

Overall rating5.0

Pros: Can easily track user behavior with suitable MailChimp analytics and create a forecast marketing plan.

Cons: In comparison to other marketing automation tool MailChimp has fewer functionalities.

Parth Parikh, Software QA Engineer at NokiaVerified Review
Posted on Jan 1, 2019

“Excellent”

Overall rating5.0

Pros: All the things they have in it.

Cons: No complaints.

Ashwani Chaturvedi, Co-founder at Brahmasys Technology Solutions Pvt LtdVerified Review
Posted on Jan 1, 2019

“Great quality for the investment”

Overall rating4.0

Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap. Free options to test out products initially to see how it fits your company/departments needs.

Charlotte Chipperfield, Founder and CEO at Chipperfield Media LLCVerified Review
Posted on Jan 1, 2019

“A bond of 7 years”

Overall rating5.0

Pros: Free and have great integrations with other platforms like Squarespace.

Cons: Honestly can't think of any.

Abdullah Al Asif, Search Specialist at BBT DigitalVerified Review
Posted on Jan 1, 2019

“With MailChimp we are very happy and satisfied”

Overall rating5.0

It's perfect for our company and we will use it further also.

Kacper Ryniec , Software Development Lead at SolidbrainVerified Review
Posted on Jan 1, 2019

“Really very happy”

Overall rating5.0

Pros: It fits the needs perfectly, you can do really nice and sophisticated things if necessary, but the learning curve is not that steep.

Cons: I can't figure out any.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

This profile is not fully claimed

Do you own or represent Intuit Mailchimp? Verify your business email to claim and manage this Goodfirms profile.

Request claim