Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Wendy Lindars, Digital Marketing/SEO/Content Creation at ENX2 MarketingVerified Review
Posted on Dec 27, 2018

“MailChimp is good for emails”

Overall rating3.0

Pros: It's great for designing and sending out email newsletters.

Cons: If you want to design your own template, it can be hard since it uses old-fashioned HTML. We've also had complaints of emails showing up differently than on our end.

Overall Experience: MailChimp is good for emails. That's really all we use it for.

Аntоn S., Product Owner at ICOadmin.inVerified Review
Posted on Dec 26, 2018

“Better software other than the available in the market”

Overall rating5.0

Pros: User-friendly and more customization options are available.

Cons: Nothing so far

Overall Experience: Best software available though there are also other good software in this field

Abhinav Mahajan, Co-founder at HelfisVerified Review
Posted on Dec 26, 2018

“Great resource”

Overall rating4.0

Pros: MailChimp is easy to configure and the analytical aspect is great.

Cons: Nothing noticed so far. I have been using it for more than a couple of months for now.

Overall Experience: MailChimp is a great resource and its easy setup in WordPress makes it an ideal choice for any business.

Stephen P Chapin, Search Engine Optimization Expert at Seo Pro HubVerified Review
Posted on Dec 26, 2018

“Its Nice for email marketing”

Overall rating4.0

Overall Experience: Good

Ease of Use: Good

Customer Service: Good

Pricing: Good

Pradip Parmar, Head of Business Development Department at iLogix InfotechVerified Review
Posted on Dec 26, 2018

“Must have to any marketing and sales effort!”

Overall rating5.0

Pros: I have been using MailChimp for the past 3 years and it is packed with great features, which is easy to understand and navigate. I really appreciate being able to connect it with our CRM platforms so we can have everything running cohesively. It's really a great platform for all levels of email marketing, whether you are just beginning or super experienced.

Cons: The number of test emails is very minimal. The application is not great for serious digital marketers, it only suits the beginners. The application is very costly if you have a huge customer database.

Overall Experience: Our company has mostly used MailChimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc.

Peter Pandiraj, CEO at Evince Technologies Pvt LtdVerified Review
Posted on Dec 26, 2018

“Convenient for all types of business”

Overall rating4.0

Pros: The platform evolves with time.

Cons: Limited features are available.

Dynamic Digital Depth (DDD)Verified Review
Posted on Dec 25, 2018

“Not highly recommendable”

Overall rating3.0

The number of test emails is very minimal. The application is not great for serious digital marketers, it only suits the beginners. The application is very costly if you have a huge customer database. Not suitable for complicated marketing workflows. The customer service and support team aren't very responsive.

Jermaine B., President & Founder at StockGitter Inc.Verified Review
Posted on Dec 25, 2018

“Provides real services”

Overall rating5.0

Pros: Templates of the software are best according to us.

Cons: We find the rules a little bit complicated and not appropriate.

Overall Experience: Great

Elie Wahnoun, Bcom, Founder & CEO at CourimoVerified Review
Posted on Dec 25, 2018

“Very happy”

Overall rating5.0

Pros: A cheap and easy to use platform.

Cons: None

Prince IT HUB, Software Engineer at Prince IT Hub Pvt. Ltd.Verified Review
Posted on Dec 25, 2018

“Best For Email List Building and Marketing”

Overall rating5.0

MailChimp is one of the best email marketing and email list building website available over the internet. You can also download their WordPress plugin to get most out of it. There are a lot of customizable options available in this tool which lets you customize and run campaigns according to your needs.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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