HubSpot CRM

United States HQFounded 2006

Deployment

Web-basedWindowsMacLinux

Best for

SmallMediumLargeFreelancer

Overview

About HubSpot CRM

Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic reports and dashboard give a complete overview of the company's CRM strategies and performance.

The software offers the flexibility to subscribe to a single or a combination of its CRM modules. The pricing plan is segmented into three plans- starter, professional, and enterprise. The software offers a free trial.

At a glance

Software information

Industries served, licensing and the support HubSpot CRM provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Online Training
Languages (1)
English

Review analytics

What customers report

4.4
Based on 119 verified reviews

What users like the most

  • The free version allows you to try out HubSpot for 30 days before making a purchase decision.
  • You'll have no problem using HubSpot once you download the app. There's no need to install any plugins or third-party apps. All you need is a web browser and an internet connection.
  • HubSpot offers unlimited customization options. You can change colors, fonts, logos, and more.

What users like the least

  • HubSpot has hundreds of integrations, it doesn't offer the same level of integration as competitors such as Salesforce and Pipedrive.
  • HubSpot's pricing plan starts at $45 per month. However, the price significantly increases if you want to upgrade to the enterprise plan
  • HubSpot only offers desktop applications at this point. However, they do plan to release mobile apps soon.

What users say

Review Analytics of HubSpot CRM

Every review is verified through Goodfirms before it's published.

4.4119 Verified Reviews
Ease of use (7 reviews)4.7
Features & functionality (7 reviews)4.7
Customer support (7 reviews)4.5
Value for money (2 reviews)5.0
Integrations (2 reviews)5.0
Review Summary
Summarized from 119 verified reviews · Updated September 2026
HubSpot CRM is praised for its ease of use, free tier, and ability to unify sales and marketing teams around shared customer data. Users highlight strong email tracking, workflow automation, and lead management capabilities, particularly valuing the platform's accessibility for small to medium-sized businesses and startups. However, reviewers consistently note that pricing becomes steep at higher tiers, the feature set can overwhelm new users, and customer support lacks live chat and phone options. Some report performance issues and limitations in bulk contact management and email sending.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of HubSpot CRM
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What reviewers mention most

MK Shaiq Uddin, Senior Growth Manager at SkyQuest Ltd.Verified Review
Posted on Dec 28, 2018

“Document Management Saves human hours”

Overall rating4.0

The tool is very efficient when it comes to managing the Supplier and Purchase Order. It is designed in a flawless way, which helps to understand and analyze the solution. Apart from that, you can also manage other things related to business like campaigns, workflow, sales, interaction, marketing, performance all in one place.

Zee Gimon, Digital Operations Manager at The App SolutionsVerified Review
Posted on Dec 27, 2018

“Awesome product”

Overall rating5.0

Pros: Numerous integrations (especially with the website). Love HubSpot for its features and user-friendliness

Cons: Can get costly fast

Rostyslav Bachyk, Founder & CEO at VindiTekVerified Review
Posted on Dec 27, 2018

“Very easy to setup and use”

Overall rating4.0

Pros: Free version is quite capable

Cons: Currently no

Jignesh Vaghasiya , Co-founder at Universal Stream Solution LLCVerified Review
Posted on Dec 27, 2018

“Better than I expected. It grows on you the more you use it.”

Overall rating5.0

Despite an otherwise reasonable CRM integration, sales staff cannot send emails from their Outlook or Gmail system and have those emails sync with the HubSpot lead record. Also, HubSpot does not support real-time sales alerts. This is a setback for sales staff that want to be notified when named contacts or accounts are interacting with the website or engaging with marketing content but not necessarily completing an online form or similar record update.

ValentinVerified Review
Posted on Dec 27, 2018

“Hubspot for all”

Overall rating5.0

Hubspot’s CRM platform is entirely free, but the additional marketing, sales, and service hubs are all offered with tiered individual plans, as well as in a bundled suite. Without the additional services, the Hubspot CRM has limited functionality.

Arpan Shah, Founder at Intricare TechnologiesVerified Review
Posted on Dec 27, 2018

“Overall best performance”

Overall rating4.0

HubSpot is a platform that never looks bad to the user, its design is totally proportional and makes any user feel comfortable with its use, it is satisfying to have it implemented. It also helps me a lot to maintain an appropriate CRM for my company, so I can have total control over everything that customers buy.

Haresh Pansuriya, Digital Marketing Lead at iQlance SolutionsVerified Review
Posted on Dec 26, 2018

“HubSpot CRM for all”

Overall rating4.0

Pros: From Microsoft Office to the Adobe Creative Suite, all professional grade software will mean incurring an often hefty price tag, but it is a necessary cost. When compared to other platforms on the market with a comparable feature, HubSpot’s pricing is competitive and offers arguably more value. While purchasing HubSpot does require signing a one-year contract upfront, the software’s three different plans and several add-ons offer flexibility when it comes to pricing as you can pick the features that actually fit your needs and the size of your contact database. If you won’t use it, you don’t have to pay for it.

Cons: Though everyone understandably wants to keep costs low, these additional leads will likely multiple the number spent on them in returned revenue and ultimately, a sign that your inbound marketing is working.

Overall Experience: You don’t have to go it alone. HubSpot’s award-winning customer support and services teams are here to answer your questions, help you master the inbound methodology, and make sure you’re getting the most out of your tools. All that — plus our detailed help documentation, educational resources, and training programs — means you’ll never feel left out in the cold.

Shadab Khan, Digital Marketing Expert at SynergyTop, LLCVerified Review
Posted on Dec 26, 2018

“Best CRM tool I have ever used”

Overall rating4.0

Pros: One of the best features on Hubspot's CRM software is a "Find Companies" feature that lets your employees research information on companies you're targeting.

Cons: When sending emails to these companies, you can only send to one at a time rather than to multiple people.

Overall Experience: It was great.

PretoVerified Review
Posted on Dec 26, 2018

“Average review for Hubspot CRM”

Overall rating4.0

Pros: It's simple.

Cons: Doesn't have integrations with our sales channels.

Salman Aslam, Founder & CEO at ClustoxVerified Review
Posted on Dec 26, 2018

“Better as CRM Software than Automation Software”

Overall rating5.0

Pros: Easy to use

Cons: Limited feature set is available

Capabilities

HubSpot CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • File Management
  • Forecasting & Analytics
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Security
  • Workflow Automation

Customer Service Software

  • Alerts/Notifications
  • Appointment Management
  • Help Desk
  • Live Chat
  • Response Templates

Lead Management Software

  • Campaign Management
  • Contact Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Lead Generation Software

  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Coaching Software

  • Appointment Scheduling
  • Billing & Invoicing
  • Client Management
  • Dashboard
  • Goal Setting/Tracking
  • Program Management
  • Progress Tracking

Business Management Software

  • Customer Management
  • Document Management
  • Marketing Management
  • Project Management
  • Reporting & Analytics
  • Sales Management
  • Scheduling
  • Workforce Management

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Plans

HubSpot CRM pricing

Price Type
Year
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Media

Screenshots & video

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