HubSpot CRM

United States HQFounded 2006

Deployment

Web-basedWindowsMacLinux

Best for

SmallMediumLargeFreelancer

Overview

About HubSpot CRM

Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic reports and dashboard give a complete overview of the company's CRM strategies and performance.

The software offers the flexibility to subscribe to a single or a combination of its CRM modules. The pricing plan is segmented into three plans- starter, professional, and enterprise. The software offers a free trial.

At a glance

Software information

Industries served, licensing and the support HubSpot CRM provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Online Training
Languages (1)
English

Review analytics

What customers report

4.4
Based on 119 verified reviews

What users like the most

  • The free version allows you to try out HubSpot for 30 days before making a purchase decision.
  • You'll have no problem using HubSpot once you download the app. There's no need to install any plugins or third-party apps. All you need is a web browser and an internet connection.
  • HubSpot offers unlimited customization options. You can change colors, fonts, logos, and more.

What users like the least

  • HubSpot has hundreds of integrations, it doesn't offer the same level of integration as competitors such as Salesforce and Pipedrive.
  • HubSpot's pricing plan starts at $45 per month. However, the price significantly increases if you want to upgrade to the enterprise plan
  • HubSpot only offers desktop applications at this point. However, they do plan to release mobile apps soon.

What users say

Review Analytics of HubSpot CRM

Every review is verified through Goodfirms before it's published.

4.4119 Verified Reviews
Ease of use (7 reviews)4.7
Features & functionality (7 reviews)4.7
Customer support (7 reviews)4.5
Value for money (2 reviews)5.0
Integrations (2 reviews)5.0
Review Summary
Summarized from 119 verified reviews · Updated September 2026
HubSpot CRM is praised for its ease of use, free tier, and ability to unify sales and marketing teams around shared customer data. Users highlight strong email tracking, workflow automation, and lead management capabilities, particularly valuing the platform's accessibility for small to medium-sized businesses and startups. However, reviewers consistently note that pricing becomes steep at higher tiers, the feature set can overwhelm new users, and customer support lacks live chat and phone options. Some report performance issues and limitations in bulk contact management and email sending.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of HubSpot CRM
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What reviewers mention most

NavneetVerified Review
Posted on Dec 31, 2018

“Good to go CRM”

Overall rating5.0

Pros: Free & Easy to contact leads via email integration.

Cons: Difficult to find support for the feature you don't understand.

Timothy Bramble , Partner, Managing Director at MeevoVerified Review
Posted on Dec 31, 2018

“Satisfied by the service”

Overall rating3.0

Pros: Like the price point.

Cons: Tricky to integrate sometimes.

Anton Zhuk, Managing Director at WhidegroupVerified Review
Posted on Dec 31, 2018

“Whidegroup experience with Hubspot”

Overall rating4.0

One of the things that I love about this tool is that I can add users from the main panel. This facilitates the process of organization and distribution of work.

Purpleno IncVerified Review
Posted on Dec 31, 2018

“Love HubSpot”

Overall rating4.0

HubSpot is excellent for tiny businesses and startups because the free version of the customer relationship management software offers surprisingly robust features. For sole proprietorships, side hustlers and microbusinesses, it provides an incredible alternative to handling customer relationship management the old-fashioned way.

Aleksandra Kebic, Client Consultant and Marketing Executive at Equaleyes Solutions Ltd.Verified Review
Posted on Dec 28, 2018

“Everyone should be using this”

Overall rating4.0

Pros: It has everything we need and is very easy to use.

Cons: None that I can remember of at the moment.

Overall Experience: Very satisfied

Nazar Hembara, Managing Director at BotsCrewVerified Review
Posted on Dec 28, 2018

“Hubspot - As true Marketer and CRM”

Overall rating5.0

Pros: It contains great features, Functionality, knowledge base and UX design.

Cons: Price

Meghan (Durett) Hultquist, President at HQdigitalVerified Review
Posted on Dec 28, 2018

“All-in-one platform”

Overall rating5.0

Pros: It's free, great UX, integrates into an all-in-one growth platform. As a Marketing Automation Software, it is All-in-one platform, growth tools included, super easy to use, great training resources

Cons: Not complex enough for some enterprise-level companies

Overall Experience: Excellent, highly recommend

NikhilVerified Review
Posted on Dec 28, 2018

“A Must have tool for CRM servicers”

Overall rating5.0

Pros: User-friendly and it has everything that any CRM should need.

Cons: Expensive

Grant Higginson, Principal at Welby ConsultingVerified Review
Posted on Dec 28, 2018

“You get all services from one”

Overall rating4.0

Pros: This tool has everything you need + it is free.

Cons: Inability to download voice recordings.

Anastasiia Bobeshko, Digital Marketer at X1 GroupVerified Review
Posted on Dec 28, 2018

“Easy to undderstand”

Overall rating4.0

It does everything that you would want in a free CRM: it tracks activity, manages the pipeline, organizes contacts and even allows users not involved in the sales process access. This is all good, and it's a great tool for a startup that isn't ready to invest in software yet.

Capabilities

HubSpot CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • File Management
  • Forecasting & Analytics
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Security
  • Workflow Automation

Customer Service Software

  • Alerts/Notifications
  • Appointment Management
  • Help Desk
  • Live Chat
  • Response Templates

Lead Management Software

  • Campaign Management
  • Contact Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Lead Generation Software

  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Coaching Software

  • Appointment Scheduling
  • Billing & Invoicing
  • Client Management
  • Dashboard
  • Goal Setting/Tracking
  • Program Management
  • Progress Tracking

Business Management Software

  • Customer Management
  • Document Management
  • Marketing Management
  • Project Management
  • Reporting & Analytics
  • Sales Management
  • Scheduling
  • Workforce Management

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Plans

HubSpot CRM pricing

Price Type
Year
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Media

Screenshots & video

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