HubSpot CRM

United States HQFounded 2006

Deployment

Web-basedWindowsMacLinux

Best for

SmallMediumLargeFreelancer

Overview

About HubSpot CRM

Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic reports and dashboard give a complete overview of the company's CRM strategies and performance.

The software offers the flexibility to subscribe to a single or a combination of its CRM modules. The pricing plan is segmented into three plans- starter, professional, and enterprise. The software offers a free trial.

At a glance

Software information

Industries served, licensing and the support HubSpot CRM provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Online Training
Languages (1)
English

Review analytics

What customers report

4.4
Based on 119 verified reviews

What users like the most

  • The free version allows you to try out HubSpot for 30 days before making a purchase decision.
  • You'll have no problem using HubSpot once you download the app. There's no need to install any plugins or third-party apps. All you need is a web browser and an internet connection.
  • HubSpot offers unlimited customization options. You can change colors, fonts, logos, and more.

What users like the least

  • HubSpot has hundreds of integrations, it doesn't offer the same level of integration as competitors such as Salesforce and Pipedrive.
  • HubSpot's pricing plan starts at $45 per month. However, the price significantly increases if you want to upgrade to the enterprise plan
  • HubSpot only offers desktop applications at this point. However, they do plan to release mobile apps soon.

What users say

Review Analytics of HubSpot CRM

Every review is verified through Goodfirms before it's published.

4.4119 Verified Reviews
Ease of use (7 reviews)4.7
Features & functionality (7 reviews)4.7
Customer support (7 reviews)4.5
Value for money (2 reviews)5.0
Integrations (2 reviews)5.0
Review Summary
Summarized from 119 verified reviews · Updated September 2026
HubSpot CRM is praised for its ease of use, free tier, and ability to unify sales and marketing teams around shared customer data. Users highlight strong email tracking, workflow automation, and lead management capabilities, particularly valuing the platform's accessibility for small to medium-sized businesses and startups. However, reviewers consistently note that pricing becomes steep at higher tiers, the feature set can overwhelm new users, and customer support lacks live chat and phone options. Some report performance issues and limitations in bulk contact management and email sending.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of HubSpot CRM
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What reviewers mention most

Amit Tiwari, Digital Marketing Expert at OTS SolutionsVerified Review
Posted on Jan 1, 2019

“User-friendly software with great resources. I am a big fan”

Overall rating5.0

HubSpot CRM is great! There are lots of options for customizing contact and company properties, including the forms that appear when a user of the CRM creates or views the users. The ability to filter by company properties to view contacts who belong to companies matching those filters is really useful for us and other systems we've tried struggled to do this.

Vadim Peskov, CEO & Co-Founder at DiffcoVerified Review
Posted on Jan 1, 2019

“Good for us”

Overall rating4.0

Pros: You can start with the free version of software available.

Cons: No problem at all regardless of integration.

Charlotte Chipperfield, Founder and CEO at Chipperfield Media LLCVerified Review
Posted on Jan 1, 2019

“Our 4 years of experience while using Hubspot”

Overall rating5.0

Pros: Cost

Cons: Lack of knowledge on knowing how to best leverage the platform.

Kacper Ryniec, Software Development Lead at SolidbrainVerified Review
Posted on Jan 1, 2019

“Happy and recommend it to everyone”

Overall rating4.0

Pros: Love the automated fetching of contacts data.

Cons: It's a bit too simple for some cases, but there's a bunch of nice integrators for other software.

Overall Experience: I'm happy with it, recommending to anyone looking for a CRM to start with.

Jeroen Lettinck, Senior Technical Officer at Alcadis IP SolutionsVerified Review
Posted on Jan 1, 2019

“We love their planning and steps to achieve the goal”

Overall rating5.0

The process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team. This process is more reliable and perfect to show an outstanding effect.

Jen Winson, Visual Designer at Dawson AndrewsVerified Review
Posted on Jan 1, 2019

“On our experience we give them 8/10”

Overall rating4.0

Pros: It is really easy to use.

Cons: The search sometimes becomes a difficulty.

Anjana Sadanandan, Web Content Manager at Trigent Software IncVerified Review
Posted on Jan 1, 2019

“Best for Marketing Automation”

Overall rating5.0

Pros: Email campaigns are easier always with Hubspot.

Cons: Lack of features lacks behind.

Darshan bhalodiya, SEO Executive at SedulousVerified Review
Posted on Dec 31, 2018

“Sedulous experience using HubSpot”

Overall rating3.0

HubSpot is one of the fastest growing CRM programs and it allows for the creation of successful marketing leads. Backed by a number of venture capitalists, this software works for web and mobile devices and is seen as one of the premier names in marketing software.

Daniil Sokolov, Marketing Manager at DNA325Verified Review
Posted on Dec 31, 2018

“Our 2+ years of experience”

Overall rating4.0

Pros: Good for small companies and free for basic needs.

Cons: Not suitable for For small business.

Natalia Molik, Growth Marketing Manager at CloudStormVerified Review
Posted on Dec 31, 2018

“Simple yet Best”

Overall rating4.0

You have the facility of creating and customizing campaign performance and email performance reports. The software offers a simple drag and drop interface with intuitive functionality.

Capabilities

HubSpot CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • File Management
  • Forecasting & Analytics
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Security
  • Workflow Automation

Customer Service Software

  • Alerts/Notifications
  • Appointment Management
  • Help Desk
  • Live Chat
  • Response Templates

Lead Management Software

  • Campaign Management
  • Contact Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Lead Generation Software

  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Coaching Software

  • Appointment Scheduling
  • Billing & Invoicing
  • Client Management
  • Dashboard
  • Goal Setting/Tracking
  • Program Management
  • Progress Tracking

Business Management Software

  • Customer Management
  • Document Management
  • Marketing Management
  • Project Management
  • Reporting & Analytics
  • Sales Management
  • Scheduling
  • Workforce Management

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Plans

HubSpot CRM pricing

Price Type
Year
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Media

Screenshots & video

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