HubSpot CRM

United States HQFounded 2006

Deployment

Web-basedWindowsMacLinux

Best for

SmallMediumLargeFreelancer

Overview

About HubSpot CRM

Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic reports and dashboard give a complete overview of the company's CRM strategies and performance.

The software offers the flexibility to subscribe to a single or a combination of its CRM modules. The pricing plan is segmented into three plans- starter, professional, and enterprise. The software offers a free trial.

At a glance

Software information

Industries served, licensing and the support HubSpot CRM provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Online Training
Languages (1)
English

Review analytics

What customers report

4.4
Based on 119 verified reviews

What users like the most

  • The free version allows you to try out HubSpot for 30 days before making a purchase decision.
  • You'll have no problem using HubSpot once you download the app. There's no need to install any plugins or third-party apps. All you need is a web browser and an internet connection.
  • HubSpot offers unlimited customization options. You can change colors, fonts, logos, and more.

What users like the least

  • HubSpot has hundreds of integrations, it doesn't offer the same level of integration as competitors such as Salesforce and Pipedrive.
  • HubSpot's pricing plan starts at $45 per month. However, the price significantly increases if you want to upgrade to the enterprise plan
  • HubSpot only offers desktop applications at this point. However, they do plan to release mobile apps soon.

What users say

Review Analytics of HubSpot CRM

Every review is verified through Goodfirms before it's published.

4.4119 Verified Reviews
Ease of use (7 reviews)4.7
Features & functionality (7 reviews)4.7
Customer support (7 reviews)4.5
Value for money (2 reviews)5.0
Integrations (2 reviews)5.0
Review Summary
Summarized from 119 verified reviews · Updated September 2026
HubSpot CRM is praised for its ease of use, free tier, and ability to unify sales and marketing teams around shared customer data. Users highlight strong email tracking, workflow automation, and lead management capabilities, particularly valuing the platform's accessibility for small to medium-sized businesses and startups. However, reviewers consistently note that pricing becomes steep at higher tiers, the feature set can overwhelm new users, and customer support lacks live chat and phone options. Some report performance issues and limitations in bulk contact management and email sending.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of HubSpot CRM
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What reviewers mention most

VitaVerified Review
Posted on Dec 20, 2018

“Good”

Overall rating4.0

Pros: Very easy to navigate.

Cons: Does not allow several contacts/companies to be attached to the deal. Also, turned very slow after last feature implementation last month.

Yaroslava Upatova, Head of Marketing at Decima DigitalVerified Review
Posted on Dec 20, 2018

“Best as CRM and Marketing Automation tool”

Overall rating4.0

Pros: The CRM part is free and nice marketing automation features as well as a great interface.

Cons: The price is high and there are strict rules for mass mailing .

Overall Experience: Great tool and can be considered as one of the best for tech companies.

Hiral Suthar, SEO Manager at Silver WEbbuzzVerified Review
Posted on Dec 20, 2018

“Awesome!”

Overall rating5.0

The best part of the software is that it offers unlimited storage and a million users as well as contacts for free. Though it is free, it is more effective and useful than a number of paid platforms. It is flexible to suit the requirements of individual users as well as B2B and B2C businesses in a range of industries including construction, real estate, accounting, retail and others.

Leticia Mendonça, Founder & UI designer at Pengreen DesignVerified Review
Posted on Dec 19, 2018

“Nice tool”

Overall rating4.0

Pros: Lots of features, great database of known companies and great email tracking tool.

Cons: Too hard to tags the contacts, website builder is very limited.

Overall Experience: It's a nice tool but it could be improved on basis of price.

Samaj InfotechVerified Review
Posted on Dec 19, 2018

“Nice tool for CRM Software”

Overall rating4.0

Pros: Easy to use.

Cons: Slow

Overall Experience: Nice

Vaibhav Pansambal, Co-founder And Business Analyst at Prometteur Solutions Pvt. Ltd.Verified Review
Posted on Dec 18, 2018

“Good for Marketing Automation Software and CRM Software”

Overall rating4.0

Pros: Free, easy access and simple to use

Cons: Can have some more features, as well as the integrations, are a bit complex

Overall Experience: good

Dobromir Kotsev, CEO at DonatixVerified Review
Posted on Dec 18, 2018

“Positive feedback”

Overall rating4.0

Pros: Great marketing insights as it offers sales and marketing tools

Cons:Could get quite expensive and hard to explain the ROI

Prince NamdevVerified Review
Posted on Dec 17, 2018

“Extremely helpful”

Overall rating5.0

PROS:-

It is good to manage sales & marketing.

 

CONS:-

There is no proper option of adding multiple contact, you have to add manually.

 

Overall Experience:-

Good

Hiren SakhiyaVerified Review
Posted on Dec 17, 2018

“Satisfactory and Guaranteed implementation on the use of this work tool”

Overall rating5.0

PROS:-

Each part of this tool is well structured, the login, browsing through each panel, user registration; denote the quality of this work tool. In what I use, it facilitates the process in areas such as communication and online billing.

 

CONS:-

The tool has some details of use that prevent doing quality work. It does not have a system for downloading reports in PDF format, as a tool that shows statistics up to date.  

Adrian Cordiner, Director at Digital RhinosVerified Review
Posted on Nov 6, 2018

“It excels at bringing sales and marketing together”

Overall rating4.0

HubSpot's effectiveness as a CRM really depends on the requirements of the business using it — though for startups and growing companies, I'd give HubSpot a 4 overall as it tends to be at the higher end of the price scale (although big discounts are available for startups) and reporting could be improved (albeit they’re moving in the right direction here too). It excels at bringing sales and marketing together in a system that improves efficiency and organisation, regardless of the type of businesses and industry.



Pros:

The pros of HubSpot include an ever improving user-friendly interface, resource hub and support system. Their library of design templates for building landing pages and emails, comprehensive integration options, and easy creation of forms and workflows allows for effective execution of various campaigns.

Cons:

For large teams or mature corporations with an established marketing and sales process, HubSpot might seem a bit lightweight. The reporting system while visually appealing doesn't always have the ability to go as deep as external reporting tools.



Overall Experience:

Overall the team at Digital Rhinos feels that HubSpot CRM is one that incorporates their Inbound philosophy into a set of versatile tools to improve sales and marketing funnels and contact management. For any company this is crucial for smooth growth.

Capabilities

HubSpot CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • File Management
  • Forecasting & Analytics
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Security
  • Workflow Automation

Customer Service Software

  • Alerts/Notifications
  • Appointment Management
  • Help Desk
  • Live Chat
  • Response Templates

Lead Management Software

  • Campaign Management
  • Contact Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Lead Generation Software

  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Coaching Software

  • Appointment Scheduling
  • Billing & Invoicing
  • Client Management
  • Dashboard
  • Goal Setting/Tracking
  • Program Management
  • Progress Tracking

Business Management Software

  • Customer Management
  • Document Management
  • Marketing Management
  • Project Management
  • Reporting & Analytics
  • Sales Management
  • Scheduling
  • Workforce Management

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Plans

HubSpot CRM pricing

Price Type
Year
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Media

Screenshots & video

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