Salesforce CRM

United States HQFounded 1999

Deployment

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Overview

About Salesforce CRM

As a complete solution for CRM, Salesforce has been helping organizations transform from cost centers to growth engines with its exclusive services like lead management, sales force automation, sales forecasting, marketing, etc. The software supports a wide range of integration, including e-commerce platforms, BI solutions, automation tools, collaboration tools, etc. This AI-powered CRM gives a single view of a customer’s journey with its intuitive dashboard. Proactive customer support, robust security, and elaborated learning resources are noteworthy mentions of this software.

Users can purchase licenses with a monthly or annual contract. The software offers a 30-day free trial.

At a glance

Software information

Industries served, licensing and the support Salesforce CRM provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 52 verified reviews

What users like the most

  • The status tracking of a lead via a given pipeline is a breeze.
  • The reporting on the platform is highly comprehensive.
  • he level of customization on offer is astounding. Everything can be changed, updated, or reconfigured as per your requirements.

What users like the least

  • The onboarding process was a little cumbersome, as we didn't get much assistance during the setup process.
  • Even though the platform has many features, it tends to make things more complicated than they should be, resulting in a semi-decent user experience.
  • As a startup, pricing is a sensitive issue for us, and I would say it is one aspect where the Salesforce Sales cloud does leave a little to be desired.

What users say

Review Analytics of Salesforce CRM

Every review is verified through Goodfirms before it's published.

4.252 Verified Reviews
Ease of use (7 reviews)4.7
Features & functionality (7 reviews)4.7
Customer support (7 reviews)4.5
Value for money (5 reviews)3.8
Integrations (5 reviews)4.4
Review Summary
Summarized from 52 verified reviews · Updated September 2026
Salesforce CRM is widely praised for its extensive customization capabilities, powerful reporting tools, and broad integration ecosystem, making it suitable for organizations of various sizes. Users highlight its flexibility, scalability, and ability to track customer interactions comprehensively. However, reviewers consistently cite implementation complexity, a steep learning curve, high costs that can escalate over time, and an interface that many find unintuitive or difficult to navigate without proper training. Some users also report occasional reliability and performance issues, and note that smaller businesses may find the platform unnecessarily complex and expensive for their needs.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Salesforce CRM
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What reviewers mention most

Prashant Karia, Director at Logistic Infotech PVT LTDVerified Review
Posted on Dec 27, 2018

“Overall Experience: Good”

Overall rating5.0

Pros: Providing almost all the required things and Smooth

Cons: Expensive Customization

Savon Sampson, Senior Marketing Manager at McKessenVerified Review
Posted on Dec 26, 2018

“One of the most popular CRMs, but poor support and bad UX”

Overall rating4.0

Pros: It's one of the most popular CRM, so most people are familiar with it. As such, it integrates with several other software tools out there.

Cons: It is tricky to set up and does take time. You also must have a large database for this to be worth it.

Fran Villalba Segarra, Founder and CEO at InternxtVerified Review
Posted on Dec 26, 2018

“Salesforce Marketing Cloud Review”

Overall rating5.0

Ties right into our CRM and allows us to use existing data to find our prospects on social platforms instead of having to do it individually on each platform with spreadsheets, etc. It also has great potential. Looking at a studio, you can find your CRM contacts on Facebook, AdWords, and Twitter and then send customized emails and messages, which is great.

Gaurav GudaliyaVerified Review
Posted on Dec 25, 2018

“Not the most intuitive platform”

Overall rating3.0

I think my biggest issues are that the interface is not intuitive at all, and kind of like a maze. I have to have a checklist of exactly each function I need because otherwise, I wouldn't be able to find it. The interface is also very outdated and the reason that we are looking at alternative options for emails.

Akshay Unnikrishnan, Video Game Artist at Glu MobileVerified Review
Posted on Dec 21, 2018

“Good”

Overall rating4.0

Pros: I can manage what I was in need of very easily.

Cons: Sometimes it delays to save the data.

Rohit AroraVerified Review
Posted on Dec 18, 2018

“Fair”

Overall rating4.0

Pros of this Software: More sales responses, easy to use.

Cons of this Software: reliability.

Feroz Chauhan, Manager at Tacto Infomedia Private LimitedVerified Review
Posted on Dec 17, 2018

“A scalable Powerhouse”

Overall rating5.0

Due to the breadth of customization options, the implementation process for Salesforce CRM varies drastically, but once the system is set up, users will quickly see it was worth the effort. For in-house admins, a little more training may be required, but Salesforce offers excellent admin controls. Setting up different permissions, based on groups or on individual users is simple as is creating different displays and workflows for various departments/employees.

Jack Bedell-Pearce, Managing Director at 4D Data CentersVerified Review
Posted on Oct 19, 2018

“Very helpful and good platform”

Overall rating3.0

Pros:

We at 4D Data Centers strongly believe that SF is rapidly becoming the industry standard which means new sales and marketing hires often come with some experience/knowledge of working with it. As an entry-level SaaS CRM system, it does a lot for the money you initially pay and requires no capex – only a decent internet connection. Reporting is good and an extensive third-party app exchange means that your SF instance can be tailored to how you want it.

Cons:

Over time the recurring cost of SF can creep up considerably. To get your CRM working correctly you will need to spend extra on third-party apps (which add up) and as your database grows you will need to buy additional storage space from SF which can also be very expensive for small companies.

Overall:

There is quite a steep learning curve if you want SF to work seamlessly between your sales and marketing teams and the cost creep can be significant if not reviewed regularly. That said, once you’ve got it set up it the way you like it, can be an extremely powerful tool.

Igor Gramyko, Owner at Highwater Standard - Full-Service Water Filter Company in New York CityVerified Review
Posted on Oct 19, 2018

“Salesforce is a great CRM tool”

Overall rating4.0

Pros:

• Can be integrated into almost any automation tool which opens a variety of different ways this can be used.

• Keeps track of historical action and interactions the lead or customer has taken.

• Tracks the number of times you’ve reached out to a lead or customer.

• Allows you to take detailed notes on every lead or customer.

Cons:

• With so many possibilities for functionality, it can be difficult to know all those possibilities without some kind of comprehensive training.

• Salesforce can be pricey depending on your needs and the number of people you need to have on your team among other things.

• Pulling up data on the dashboard can be a mess at times.

Overall Experience:

It has been a much useful CRM platform for us at High Water Standard. If you understand what you need, know your budget, need the ability to go deep into integrations and are willing to take some time to learn the system, SalesforceCRM sounds like a good choice for you.

Jenna Erickson, Marketing Manager at CodalVerified Review
Posted on Oct 19, 2018

“In love with customization of the software”

Overall rating4.0

We love Salesforce mainly because of the customization of the software, and the reporting modules. Daily (or weekly, monthly, etc) reports can easily be created and sent out to specific teams, this helps our team at Codal make sure that every client has been followed up with, and there are no outstanding tasks that are client-facing. We were using the Hubspot CRM before, The reporting module of Salesforce is amazing which has enabled us to handle large number of leads and opportunities. The customizations go hand in hand with the reporting. Reports can be customized in so many different ways, almost anything is possible. Almost every aspect of the CRM is customizable so that it is best suited for what we, or anyone needs.

A few cons of the software is that while it is extremely customizable, it is not exactly easy to customize. You may need someone that has undergone or the Salesforce certification, or a developer in some cases.

Capabilities

Salesforce CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • File Management
  • Forecasting & Analytics
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Security
  • Workflow Automation

Sales Force Automation Software

  • Account Management
  • Campaign Management
  • Channel Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Opportunity Management
  • Performance Metrics
  • Sales Forecasting
  • Workflow and Approvals

Sales Forecasting Software

  • Access Control
  • Budgeting
  • Dashboard
  • Dynamic Modeling
  • Graphical Data Presentation
  • Modeling & Simulation
  • Performance Metrics
  • Reporting
  • Sales Trend Analysis

Lead Management Software

  • Contact Management
  • Lead Distribution
  • Lead Nurturing
  • Lead Segmentation
  • Pipeline Management
  • Sales Tracking
  • Source Tracking

Healthcare CRM Software

  • Alerts/Notifications
  • Appointments
  • Campaign Management
  • Medical History
  • Patient Communications
  • Patient Management
  • Physician Management
  • Reports

Real Estate CRM Software

  • Lead Generator
  • Campaign Management
  • Contact Management
  • Interaction Tracking
  • Reports & Analytics
  • Sales & Listing

Plans

Salesforce CRM pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
30 Days
Standard$25 / month

Media

Screenshots & video

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