HubSpot CRM

United States HQFounded 2006

Deployment

Web-basedWindowsMacLinux

Best for

SmallMediumLargeFreelancer

Overview

About HubSpot CRM

Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic reports and dashboard give a complete overview of the company's CRM strategies and performance.

The software offers the flexibility to subscribe to a single or a combination of its CRM modules. The pricing plan is segmented into three plans- starter, professional, and enterprise. The software offers a free trial.

At a glance

Software information

Industries served, licensing and the support HubSpot CRM provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Online Training
Languages (1)
English

Review analytics

What customers report

4.4
Based on 119 verified reviews

What users like the most

  • The free version allows you to try out HubSpot for 30 days before making a purchase decision.
  • You'll have no problem using HubSpot once you download the app. There's no need to install any plugins or third-party apps. All you need is a web browser and an internet connection.
  • HubSpot offers unlimited customization options. You can change colors, fonts, logos, and more.

What users like the least

  • HubSpot has hundreds of integrations, it doesn't offer the same level of integration as competitors such as Salesforce and Pipedrive.
  • HubSpot's pricing plan starts at $45 per month. However, the price significantly increases if you want to upgrade to the enterprise plan
  • HubSpot only offers desktop applications at this point. However, they do plan to release mobile apps soon.

What users say

Review Analytics of HubSpot CRM

Every review is verified through Goodfirms before it's published.

4.4119 Verified Reviews
Ease of use (7 reviews)4.7
Features & functionality (7 reviews)4.7
Customer support (7 reviews)4.5
Value for money (2 reviews)5.0
Integrations (2 reviews)5.0
Review Summary
Summarized from 119 verified reviews · Updated September 2026
HubSpot CRM is praised for its ease of use, free tier, and ability to unify sales and marketing teams around shared customer data. Users highlight strong email tracking, workflow automation, and lead management capabilities, particularly valuing the platform's accessibility for small to medium-sized businesses and startups. However, reviewers consistently note that pricing becomes steep at higher tiers, the feature set can overwhelm new users, and customer support lacks live chat and phone options. Some report performance issues and limitations in bulk contact management and email sending.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of HubSpot CRM
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What reviewers mention most

Andres Romero, Manager at Flux ITVerified Review
Posted on Nov 1, 2019

“Good”

Overall rating4.0

Pros: Very close to our sale process

Cons: Lack of deep integration with other marketing tools like MailChimp

Samuel Corso, Co-Founder and CEO at TechSuiteVerified Review
Posted on Oct 25, 2019

“Very good. Works for my purposes.”

Overall rating4.0

Pros: Lots of functionality available for free.

Cons: None really.

Victoria Naichuk, Digital Marketing Specialist at RomexsoftVerified Review
Posted on Oct 24, 2019

“All in all, great set of tools in one”

Overall rating4.0

Pros: Anytime access, support, fully analyzable synergy, large user community

Cons: N/A

Zarar Ameen, CEO at CANZ MarketingVerified Review
Posted on Oct 22, 2019

“Fulfill all our marketing and clients-related tasks”

Overall rating5.0

Here at CANZ Marketing, the ease of planning, organizing & evaluating tasks and communication between our team members are our top priorities. Therefore, we use a combination of project management software to get our hands on the best of every option. For planning, collaborations in team projects, measuring & optimizing performance or evaluating task outputs, prioritizing tasks & many more features, we use Hubspot. It has taken our management to a whole new level with its ease of use and a multi-functional nature. We use HubSpot for all our marketing and clients-related tasks.

Natalia Minayeva, Business Development Manager at Bamboo AgileVerified Review
Posted on Oct 17, 2019

“Positive”

Overall rating4.0

Pros: Easy to track info about deals, integration with many platforms (and email), notifications, marketing tools

Cons: Limitation of functions

Ashish Darji, COO at Vnnovate Solutions Pvt LtdVerified Review
Posted on Oct 16, 2019

“Good and easy”

Overall rating4.0

Pros: Easy to use and have enough fields of the information store.

Cons: Concern about my stored data has access to me only, or they are selling this information to another form?

Marina Yelshanska, Head of Marketing and Business Development at HYS EnterpriseVerified Review
Posted on Oct 11, 2019

“Best CRM Software”

Overall rating5.0
Oleksii Vyshnyk, Marketer at Abto SoftwareVerified Review
Posted on Oct 10, 2019

“Good”

Overall rating4.0

Pros: Easy to use and set up, many individual settings

Cons: Paid reporting

Ty Daniel Smith, Founder at CoinScribbleVerified Review
Posted on Sep 30, 2019

“Positive and will continue to use”

Overall rating4.0

Pros: Ease of use and integrates with sales CRM

Cons: Expensive for premium features

Overall Experience: Best in the market that we have tried.

Kevin A. Weafer, President & CEO at Spinar America, Inc.Verified Review
Posted on Sep 27, 2019

“ok/good”

Overall rating3.0

Pros: pretty full and dynamic

Cons: tedious

Capabilities

HubSpot CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • File Management
  • Forecasting & Analytics
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Security
  • Workflow Automation

Customer Service Software

  • Alerts/Notifications
  • Appointment Management
  • Help Desk
  • Live Chat
  • Response Templates

Lead Management Software

  • Campaign Management
  • Contact Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Lead Generation Software

  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Coaching Software

  • Appointment Scheduling
  • Billing & Invoicing
  • Client Management
  • Dashboard
  • Goal Setting/Tracking
  • Program Management
  • Progress Tracking

Business Management Software

  • Customer Management
  • Document Management
  • Marketing Management
  • Project Management
  • Reporting & Analytics
  • Sales Management
  • Scheduling
  • Workforce Management

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Plans

HubSpot CRM pricing

Price Type
Year
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Media

Screenshots & video

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