HubSpot CRM

United States HQFounded 2006

Deployment

Web-basedWindowsMacLinux

Best for

SmallMediumLargeFreelancer

Overview

About HubSpot CRM

Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic reports and dashboard give a complete overview of the company's CRM strategies and performance.

The software offers the flexibility to subscribe to a single or a combination of its CRM modules. The pricing plan is segmented into three plans- starter, professional, and enterprise. The software offers a free trial.

At a glance

Software information

Industries served, licensing and the support HubSpot CRM provides.

Industries

  • Accounting
  • Logistics-supply-chain
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Online Training
Languages (1)
English

Review analytics

What customers report

4.4
Based on 119 verified reviews

What users like the most

  • The free version allows you to try out HubSpot for 30 days before making a purchase decision.
  • You'll have no problem using HubSpot once you download the app. There's no need to install any plugins or third-party apps. All you need is a web browser and an internet connection.
  • HubSpot offers unlimited customization options. You can change colors, fonts, logos, and more.

What users like the least

  • HubSpot has hundreds of integrations, it doesn't offer the same level of integration as competitors such as Salesforce and Pipedrive.
  • HubSpot's pricing plan starts at $45 per month. However, the price significantly increases if you want to upgrade to the enterprise plan
  • HubSpot only offers desktop applications at this point. However, they do plan to release mobile apps soon.

What users say

Review Analytics of HubSpot CRM

Every review is verified through Goodfirms before it's published.

4.4119 Verified Reviews
Ease of use (7 reviews)4.7
Features & functionality (7 reviews)4.7
Customer support (7 reviews)4.5
Value for money (2 reviews)5.0
Integrations (2 reviews)5.0
Review Summary
Summarized from 119 verified reviews · Updated September 2026
HubSpot CRM is praised for its ease of use, free tier, and ability to unify sales and marketing teams around shared customer data. Users highlight strong email tracking, workflow automation, and lead management capabilities, particularly valuing the platform's accessibility for small to medium-sized businesses and startups. However, reviewers consistently note that pricing becomes steep at higher tiers, the feature set can overwhelm new users, and customer support lacks live chat and phone options. Some report performance issues and limitations in bulk contact management and email sending.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of HubSpot CRM
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What reviewers mention most

Maan singh Pannu, CEO and Founder at BrancosoftVerified Review
Posted on Dec 24, 2019

“Good value”

Overall rating5.0
Jerin Joy, Business Development at TECH INNOVATIONS TECHNOLOGIES PRIVATE LIMITED (ti Technologies)Verified Review
Posted on Dec 19, 2019

“Positive response”

Overall rating5.0
Orekov SkayaVerified Review
Posted on Dec 16, 2019

“Functional, convenient and user-friendly”

Overall rating5.0
WEBDIGITAVerified Review
Posted on Dec 10, 2019

“A-Z Features Available”

Overall rating5.0

Sometimes it's a little because it has a lot of options.

Saad Sufian, Lead Web Designer/Funnel Marketer/Project Manager at CreatiVision AgencyVerified Review
Posted on Dec 9, 2019

“Great to use but I am on the search for a more basic CRM to manage with my team”

Overall rating4.0

Pros: Great giving you many features for a contact person, detail of client company and more

Cons: Layout of all features can overwhelming at times and can forget how

John Ostler, Co-founder at Eight Bit StudiosVerified Review
Posted on Dec 5, 2019

“Great so far!”

Overall rating5.0

Pros: Easy to use, amazing custom dashboards, great tracking, integration with Gsuite

Cons: The amount of configuration you need to do upfront to get it to report on what you want (not sure this is avoidable)

Tessa (Carroll) Wuertz, Director of Marketing & Agency Partnerships at efelle creativeVerified Review
Posted on Nov 28, 2019

“Hubspot has the most power to allow us to do what we want”

Overall rating4.0

Pros: Lots of power to do things, a good visual board, customizable.

Cons: Steep learning curve, sometimes feels like it's almost able to do what you want, but then won't be able to do it. It can also be confusing at times.

Overall Experience: After trying multiple options, Hubspot has the most power to allow us to do what we want. It may take a while to fully grasp its power, but overall it works great.

ApteraVerified Review
Posted on Nov 27, 2019

“The free option is minimal but helpful. The paid options are great!”

Overall rating4.0

Pros: Robust CRM, forms work really well, marketing automation is fantastic.

Cons: Expensive software, only get the good tools if you pay a lot of money.

Kim Beck, Senior Account Manager at SpokenHereVerified Review
Posted on Nov 7, 2019

“Excellent”

Overall rating4.0

Pros: Love that everything is all in one place

Cons: New to us but have not run into any issues yet

Skyracle TechnologiesVerified Review
Posted on Nov 5, 2019

“Over price to upgrade”

Overall rating4.0

Pros: Free version is available for trial

Cons: Bit complicated

Capabilities

HubSpot CRM features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • File Management
  • Forecasting & Analytics
  • Lead Management
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Security
  • Workflow Automation

Customer Service Software

  • Alerts/Notifications
  • Appointment Management
  • Help Desk
  • Live Chat
  • Response Templates

Lead Management Software

  • Campaign Management
  • Contact Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Lead Generation Software

  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management

Coaching Software

  • Appointment Scheduling
  • Billing & Invoicing
  • Client Management
  • Dashboard
  • Goal Setting/Tracking
  • Program Management
  • Progress Tracking

Business Management Software

  • Customer Management
  • Document Management
  • Marketing Management
  • Project Management
  • Reporting & Analytics
  • Sales Management
  • Scheduling
  • Workforce Management

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Landing Pages
  • Lead Management
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Plans

HubSpot CRM pricing

Price Type
Year
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based

Media

Screenshots & video

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