Ahrefs

No other tool can dethrone Ahrefs - when it comes to looking at links, Ahrefs is the tool I turn to for my SEO company - Prosperity Media. It has the most comprehensive historical database of links and this data is invaluable when I do competitive analysis on SERPs. I can extract all first-page result URLs and run a Batch Analysis within Ahrefs to get a quick and dirty overview of the link profile of each ranking site. Then I will jump into Site Explorer to do a deeper analysis of individual domains to examine their link building strategy and how it has factored into their visibility.

Amit Raj here, I'm a Link builder & Founder of my company- Amit Digital Marketing and use Ahrefs almost exclusively.

Good points I've found:

 - It is quite accurate at estimating traffic. While it is not perfect, it is probably the most accurate tool at predicting organic traffic levels.

 - Great ability to extract backlink profiles from sites. And robust filters throughout the tool.

 - "Traffic value" function is great if you want to visualize the value of the organic traffic you're bringing in, in terms of what it would cost in Adwords terms.

Cons:

 - It doesn't have the content auditing tool.

As a Digital Marketing Specialist of Rocket Web, I am familiar with most of the SEO tools. We currently use Ahrefs for our SEO purpose. I use it for keyword research as some pick up on keywords that others do not. Ahrefs is best for me as it is mainly used for backlink research and content suggestions. It would be helpful to have an email scraper tool, also it’s not very easy to use when trying to export only backlinks that you do not have pointing to your website.

I use Ahrefs daily for my business - Copygun. Now I pay almost $200 a month for Ahrefs, which gives me access to historical data. There's something about Ahrefs that makes you feel like they actually care about you. It actually helps their users get the most out of their tool. Ahrefs also continues to pump out excellent research.

Ahrefs Pros 

- Backlinks, obviously, and Content Explorer is underutilized as a headline analyzer tool for the most viral content online

Ahrefs Cons  

- It doesn't prioritize low-authority sites, so if you've got clients trying to rank new projects, visibility and backlinks can take time to show up, so you have to rely more on Google Search Console, which is free.

This is a comprehensive SEO tool that does a lot of things including keyword research, content research, backlinks analysis, SEO analysis, traffic, and backlink monitoring among others. It also has a comprehensive knowledge base for doing things like link building, content creation, and keyword research.

The drawback of using Ahrefs is that it's expensive especially for a small business. And it's a bit complex to use for a newbie. There's a learning curve when you start using this tool.

Overall, I tend to prefer Ahrefs for doing keyword research, content research, and backlink analysis for my business - Gardening Mentor.

As a Founder of Go CryptoWise and Go CryptoMarket, my hands-down best SEO tool is without a doubt Ahref. I have tried them all (almost). I've used much software. You name it, I've tried it

Ahrefs pros:

1. Best link research tool on the market. Find new links to your site and your competitors quicker and in a much more complete format than any other tool out there.

2. Best tool for keyword research. Make use of their extremely easy keyword research tool to find new content ideas by either looking into what the competition has written successfully about. Find opportunities with low keyword difficulty (low competition) and high traffic (search volume).

My go-to strategy is to look for those opportunities and see if I can write a better article than what's out there.

3. Competition research - I can as mentioned check out my competition and see if they are doing well in some regards (a page of theirs or certain keywords). Then I can easily analyze that page. How good is the content? How many links does it have pointing to it, etc. This is super valuable for me.

Ahref cons:

A bit pricey. So if you are starting out on a small budget like me then it can get a bit too expensive for the version of the full feature.

They have 7-day trials so test it out. But I am sure you will find it so helpful that you will come back for more after testing the other ones out too!

You can go with the lite version which still makes it an excellent tool if you can't afford the pricier versions.

Otherwise, the organic search features on Ahref where you can track how well your pages are doing for certain keywords are also excellent. They have lots more features that is worth mentioning why Ahref is the best SEO tool on the market. And with SEMRush being the second best for me.

But overall their tool is also the best because it's the easiest one to use. Even though it's feature-rich the tool itself is not daunting and it is very self-explanatory. Which is great for people like me without years of SEO experience.

Ahrefs is been used by our business - Film Jackets for 6 months. Ahrefs remain on second place but better than many other tools. Ahrefs is good in backlink analysis and keyword research but has less database.