Ahrefs

4.6 (159 Reviews)|Write a Review|Claimed profile
Singapore HQFounded 2010

Deployment

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Overview

About Ahrefs

Ahrefs is known as the world's largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. Explorer disrupted the stagnant field of backlink analysis and kick-started a new round of competition among SEO software providers. It quickly became one of the world's best backlink analysis of SEO tools.

At a glance

Software information

Industries served, licensing and the support Ahrefs provides.

Industries

  • Information-technology-services

Licensing

  • Proprietary
  • Monthly Payment

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.6
Based on 159 verified reviews
Ease of use4.3
Features & functionality4.8
Customer support4.2
Value for money4.2
Integrations3.8

What users like the most

  • Very easy to use, with super helpful information icons that explain key definitions well.
  • I've used it for training young SEOs and it has been great!
  • The blog and other resources are honestly unmatched - the team are personal and really seek to help people.

What users like the least

  • It would be great if we could somehow automate parts of the reports, but I don't actually know if this would be a good thing.
  • Data is sometimes not available
  • Some tools are not very useful, for example, the Content Explorer provides a lot of irrelevant content examples

What users say

Review Analytics of Ahrefs

Every review is verified through Goodfirms before it's published.

4.5159 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.7
Customer support (27 reviews)4.3
Value for money (16 reviews)4.1
Integrations (16 reviews)4.0
Review Summary
Summarized from 159 verified reviews · Updated September 2026
Ahrefs is widely praised for comprehensive SEO capabilities, particularly strong backlink analysis, competitor research, and keyword tracking with accurate data and an intuitive interface. Users consistently highlight its all-in-one functionality, frequent feature updates, and helpful educational resources as major strengths. However, the platform's high pricing is a recurring complaint across reviews, and some users note limitations in specific features like site audits and data segmentation options. The tool's learning curve and occasional discrepancies between estimated and actual traffic metrics are also mentioned as minor drawbacks.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Ahrefs
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What reviewers mention most

Founder at Rate the AIVerified Review
Posted on Apr 18, 2023

“Highly useful and necessary tool”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Ahrefs are by the far the best SEO tool in the game in my opinion. There features powerful and the metrics extremely valuable when you know how to use them.
Harry BoxhallVerified Review
Posted on Mar 14, 2023

“A Game Changing Tool for anyone Interested in Carrying out SEO”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support5.0
Value for money4.0
Integrations4.0

As an SEO freelancer who works in the SEO industry, I can confidently say that Ahrefs is one of the best SEO tools out there. It has completely transformed the way I approach keyword research, competitor analysis, and backlink analysis. One of the standout features of Ahrefs is its massive database of keywords, which allows you to find profitable keywords that your competitors might be overlooking. The keyword difficulty score is also extremely helpful in determining which keywords are worth pursuing. Perhaps the most useful feature of Ahrefs, however, is its backlink analysis tool. With this tool, you can easily identify high-quality backlinks to your website, as well as any toxic or low-quality backlinks that might be harming your site's ranking. The ability to disavow toxic backlinks directly from the Ahrefs interface is a major time-saver.

JamesDe Roche, Managing Partner at Lead CometVerified Review
Posted on Jan 27, 2023

“Ahrefs' content helps improve our team's SEO while helping them get more out of the platform”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money5.0
Integrations3.0

We Lead Comet have been using Ahrefs for about three years. It is our preferred SEO. And we use it daily to support a range of business/strategy functions. Ahrefs produces a lot of content that shows how you can use their tool to create a range of strategies that drive customer results. They're also great about product updates, producing monthly videos that walk users through new features. This is important because Ahrefs has a LOT of features. That's probably the only downside of the tool. If you don't know what you're looking for, the Ahrefs interface can be a bit overwhelming. Newer updates have added a level of complexity that makes it harder for new people to get started quickly.

Cody Jensen, CEO and Founder at SearchbloomVerified Review
Posted on Jan 25, 2023

“Ahrefs is so intuitive, and our entire staff is able to learn and use it very quickly”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money5.0
Integrations5.0

Our company Searchbloom uses Ahrefs daily, and every department, in fact, probably nearly every employee at Searchbloom uses ahrefs on a weekly, if not daily, basis. One of my favorite SEO tools is ahrefs. This tool helps my company see site traffic, keywords, ratings, and many other helpful metrics for sites we are helping gain better SEO and to decide what sites we will use for link building. One of the biggest pros is that there is a wonderful toolbar that allows us to easily check site metrics without having to navigate into ahrefs. We also like that we can create a project for each of our partners and easily keep track of metrics for them. One of the cons with ahrefs is that the tool is quite expensive. The expense has been worth it with how often we use the tool and how useful it has been, but it is still a rather large expense.

Youri Lempers, Internal Expansion Manager(SEO Strategist) at DivlyVerified Review
Posted on Jan 25, 2023

“Ahrefs is one of the most comprehensive and powerful SEO tools on the market”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money5.0
Integrations4.0

We Divly use Ahrefs. If you're involved in the world of search engine optimization, chances are you've heard of Ahrefs. I’m constantly blown away by the sheer amount of information and functionality Ahrefs provides for SEO purposes. Ahrefs offers an extensive database of backlinks and keyword research tools, as well as the ability to identify technical SEO issues and provide guidance through its extensive blog. It is a valuable tool for identifying potential link-building opportunities and improving a website's search engine performance. Ahrefs is the Swiss army knife of SEO. Daily, we’re always checking up on our technical SEO, and looking for new linking and keyword opportunities. We’ve been using Ahrefs for 2 years and upgraded our plan after the first month when we realized we really could not do without it.

Anis Bennaceur, CEO at AttentionVerified Review
Posted on Jan 24, 2023

“Ahrefs is just so perfect as it provides very accurate data”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

We Attention have been using Ahrefs, and I can't recommend it enough. It provides very accurate data, well-built-out capabilities, the ability to see what everyone else is doing, checks your company's health score, tracks backlinks properly and on time, very helpful for SEO strategy. The drawback of having too much in there is that the learning curve is a little steep at first.

Olivian Stoica, Senior SEO Specialist at Wave Live WallpapersVerified Review
Posted on Jan 24, 2023

“Ahrefs is great at analyzing other sites when evaluating an opportunity to build a link”

Overall rating4.0
Ease of use3.0
Features & functionality4.0
Customer support5.0
Value for money4.0
Integrations3.0

We Wave Live Wallpapers have been using Ahrefs software for more than 4 years, mostly the Advanced plan. I believe the Advanced plan is the best plan you can use in-house for a startup or Saas business. We use Ahrefs on a daily and weekly basis, depending on the task and project. At least once a week for sure. Ahrefs has a huge database of links that’s a great asset for keeping track of your link profile and finding new linking opportunities. Ahrefs is great at analyzing other sites when evaluating an opportunity to build a link there because you can check the search traffic history of the referring domains and their link profile to gauge the strengths and the power of your link. Ahrefs has a neat Content Explorer for running Brian Dean’s skyscraper technique method in swapping broken backlinks from other sites and outperforming your competitors with more useful and in-depth content pieces.

Ryan Faber, Founder at CopymaticVerified Review
Posted on Jan 23, 2023

“Ahrefs has the ability to enable us to identify the keywords”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

Our company Copymatic uses Ahrefs software. Ahrefs has a comprehensive feature set that wants us to invest some time to get used to it, but the present UI of Ahrefs makes it simpler to use as compared to other sophisticated SEO software in the market. We chose Ahrefs over other software because of its ability to enable us to identify the keywords that our targeted market is looking for and assess the volume and complexity of those keywords. Moreover, Ahrefs allows us to monitor website backlinks and audit our website to improve its search engine optimization. It is quite expensive, but the cost is justified as Ahrefs has everything one could demand from SEO software.

Mathew Paxton, Founder at HyperniaVerified Review
Posted on Jan 23, 2023

“Ahrefs is a fantastic tool for exploring potential topics and keywords”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations4.0

We Hypernia use Ahrefs. This tool enables you to hone on target phrases and discover fantastic new link-building prospects because of its precision. This is a fantastic tool for exploring potential topics and keywords to write about and monitoring your efforts' results. Insights about customer behavior across channels are made clear and trustworthy to clients. This tool is useful for market research, outlining a marketing strategy, and mapping the customer journey.

Luke Glassford, Marketing Director at Gambit PartnersVerified Review
Posted on Jan 20, 2023

“Ahrefs helps you carry out complete SEO activities in a detailed manner”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money3.0
Integrations3.0

We Gambit Partners have been using Ahrefs.com for almost three years now, and have stuck with it as the ‘pros’ easily outweigh the ‘cons’. We use it extensively on a daily basis to research competitors, carry out keyword research, fix technical SEO issues, check ranking positions, find link-building opportunities, and more. After trying out a lot of different SEO software over the years, we have settled on Ahrefs.com.

Capabilities

Ahrefs features

The full feature set, grouped by module.

SEO Software

  • Competitor Analysis
  • Keyword Research
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Citation Monitoring
  • SERP Performance Analysis
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Custom Report Generation

Plans

Ahrefs pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Lite$129.00 / month
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked prompts
  • 100,000 crawl credits
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
Standard$249 / month
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked prompts
  • 500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
Advanced$449 / month
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked prompts
  • 1,500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Works with

Integrations

Ahrefs connects with the tools your team already uses.

Media

Screenshots & video