Ahrefs

4.6 (159 Reviews)|Write a Review|Claimed profile
Singapore HQFounded 2010

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Overview

About Ahrefs

Ahrefs is known as the world's largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. Explorer disrupted the stagnant field of backlink analysis and kick-started a new round of competition among SEO software providers. It quickly became one of the world's best backlink analysis of SEO tools.

At a glance

Software information

Industries served, licensing and the support Ahrefs provides.

Industries

  • Information-technology-services

Licensing

  • Proprietary
  • Monthly Payment

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.6
Based on 159 verified reviews
Ease of use4.0
Features & functionality4.7
Customer support4.4
Value for money4.0
Integrations4.3

What users like the most

  • Very easy to use, with super helpful information icons that explain key definitions well.
  • I've used it for training young SEOs and it has been great!
  • The blog and other resources are honestly unmatched - the team are personal and really seek to help people.

What users like the least

  • It would be great if we could somehow automate parts of the reports, but I don't actually know if this would be a good thing.
  • Data is sometimes not available
  • Some tools are not very useful, for example, the Content Explorer provides a lot of irrelevant content examples

What users say

Review Analytics of Ahrefs

Every review is verified through Goodfirms before it's published.

4.5159 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.7
Customer support (27 reviews)4.3
Value for money (16 reviews)4.1
Integrations (16 reviews)4.0
Review Summary
Summarized from 159 verified reviews · Updated September 2026
Ahrefs is widely praised for comprehensive SEO capabilities, particularly strong backlink analysis, competitor research, and keyword tracking with accurate data and an intuitive interface. Users consistently highlight its all-in-one functionality, frequent feature updates, and helpful educational resources as major strengths. However, the platform's high pricing is a recurring complaint across reviews, and some users note limitations in specific features like site audits and data segmentation options. The tool's learning curve and occasional discrepancies between estimated and actual traffic metrics are also mentioned as minor drawbacks.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Ahrefs
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What reviewers mention most

Sudhir Khatwani, Founder at The Money MongersVerified Review
Posted on Jan 20, 2023

“Ahrefs has the largest database of both keywords and backlinks”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support5.0
Value for money4.0
Integrations4.0

For our SEO operations, we The Money Mongers use Ahrefs as our go-to tool. It is one of the best SEO tools out there, and we have been using it for the last four years on a day-to-day basis. If I talk about the pros, Ahrefs has the largest database of both keywords and backlinks. This helps us to find untapped SEO opportunities and strengthen our link-building projects. Talking about the con, then it would be its pricing. Thanks to the recent price change Ahrefs has become quite expensive, and you don’t really get access to all the data with a basic plan.

Angelo Sorbello, Founder at LinkdeltaVerified Review
Posted on Jan 20, 2023

“Linkdelta is an essential tool in our workflow and also perfect for for our SEO needs”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

My company Linkdelta uses Ahrefs for our daily keyword research, reporting, and link-building checking. We have been using this software for over 3 years and find it to be an essential tool in our workflow. Overall, we have had a positive experience with Ahrefs and find it to be a reliable and powerful tool for our SEO needs

Jeremy Dawes, CEO at Jez north webVerified Review
Posted on Jan 19, 2023

“AHREF is best for Niche research, backlinks analysis, and competitor research”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations4.0

We Jez north web use AHREF for the SEO of our company and projects. Ahref gives you many one-window solutions. You can do Niche research, keyword research, competitor analysis, and backlinks analysis. We have been using the software for 3 years. We almost use SEO Software on daily basis to dig out new and low-competition keywords.

Raine Gui, Founder and Creative Director at Model ChicVerified Review
Posted on Jan 19, 2023

“A program like Ahrefs can help you improve your website's Google rankings”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We Model Chic use Ahrefs. In my experience, Ahrefs is the most effective piece of SEO software. By analyzing the volume and difficulty of keywords, Ahrefs helps you better target your marketing efforts. You may use Ahrefs to keep tabs on where your keywords are placed in SERPs, keep an eye on the sites connecting to yours, and do an SEO audit of your site. In a nutshell, Ahrefs is a top-tier search engine optimization (SEO) tool. While there is a learning curve associated with using Ahrefs' comprehensive feature set, the tool's clear UI makes it much more user-friendly than competing advanced SEO solutions. A free Ahrefs Webmaster Tools (AWT) account is available for anybody interested in trying out the service. When compared to a full Ahrefs plan, AWT's access to search traffic and keywords, backlink data, and SEO health is severely lacking.

Marc BromhallVerified Review
Posted on Dec 23, 2022

“Unequivocally the best SEO software tool on the market today”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money4.0
Integrations4.0
I've been using Ahrefs for https://thegrace.co.za/ and https://surfsupmagazine.com/ for the last 2 years now. It's excellent at providing a snapshot of how these sites are performing from an organic traffic perspective. It enables me to seamlessly drill down into key data points, and from their glean valuable insights.
Megan WaltonVerified Review
Posted on Jul 14, 2022

“Best tool for keyword research, backlink checking, and finding link building opportunities.”

Overall rating4.0
Ease of use3.0
Features & functionality4.0
Customer support4.0
Value for money3.0
Integrations4.0
Report generation is faster than other competitive tools. The backlinks section displays all available backlinks on the website which you can also filter like which one was created a few hours ago. Website auditor is something that this tool does efficiently, it also gives you suggestions about website content. Although Ahref has various SEO tools, I frequently use their Backlink Checker tool to check the backlinks of my websites and those of my competition.
Jacques van WyngaardVerified Review
Posted on Jun 21, 2022

“The best SEO software with the coolest stickers, mugs and people.”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

To say that the team at Media Exchange are fans of Ahrefs is a little bit of an understatement. We're so stoked on the software we decided to order their stickers and mugs to use around the office. I mean, why wouldn't we? It's a known fact: sipping coffee from an Ahrefs mug improves crawlability of the brain 2x more than any other mug.

Ashleigh Saunders, Digital Marketing Strategist at Luhen digitalVerified Review
Posted on Dec 16, 2021

“Best-in-market business intelligence software.”

Overall rating4.5

As an agency that specializes in SEO services it is imperative that we conduct research on certain prospects and vet their websites before linking our clients to them. Our clients do not want to be associated with websites that are linked to casinos, gambling, etc. which is why this research is necessary. Ahrefs is an excellent business intelligence tool - it allows us to determine the organic traffic, traffic volatility, Domain Ratings, linked domains, backlink profiles, organic keywords, and so much more of various pages. Their database is extensive and provides valuable insights that help us make informed decisions. Uninformed linking can result in damage to a client's reputation and page ranking, the opposite of what we strive to achieve. The downside to this tool is that sometimes it can be rather slow; however, this may be expected due to the large database. Some find Ahrefs expensive and overwhelming but we find it extensively useful.

Colin Ma, Director Of Engineering at Digital Software ProductsVerified Review
Posted on Jul 15, 2021

“Ahrefs is hands down the best SEO tool for checking backlinks”

Overall rating4.5

I’ve been doing search engine optimization (SEO) for 6 years both for my own portfolio and for clients at Digital Software Products. My team and I have managed over 30 websites and have used a variety of tools. Ahrefs is hands down the best SEO tool for checking backlinks apart from Google itself. Its crawlers are much more powerful and active than other tools which allow it to find more links, enabling you to do better SEO.

Additionally, it has amazing utility functions. Ahrefs has extra functions that allow you to approach keyword research from various perspectives to better organize your keywords and to find additional keywords.

The biggest con is that they don’t have a free version which makes it hard for prospective users. Apart from that I really have nothing to complain about.

Mr. KarthikVerified Review
Posted on Feb 6, 2021

“Friends A To Z Advertising Pvt Ltd”

Overall rating5.0
goog support thanks sir ok aim next time https://123just.com / bye

Capabilities

Ahrefs features

The full feature set, grouped by module.

SEO Software

  • Competitor Analysis
  • Keyword Research
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Citation Monitoring
  • SERP Performance Analysis
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Custom Report Generation

Plans

Ahrefs pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Lite$129.00 / month
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked prompts
  • 100,000 crawl credits
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
Standard$249 / month
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked prompts
  • 500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
Advanced$449 / month
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked prompts
  • 1,500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Works with

Integrations

Ahrefs connects with the tools your team already uses.

Media

Screenshots & video