Ahrefs

4.6 (159 Reviews)|Write a Review|Claimed profile
Singapore HQFounded 2010

Deployment

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Overview

About Ahrefs

Ahrefs is known as the world's largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. Explorer disrupted the stagnant field of backlink analysis and kick-started a new round of competition among SEO software providers. It quickly became one of the world's best backlink analysis of SEO tools.

At a glance

Software information

Industries served, licensing and the support Ahrefs provides.

Industries

  • Information-technology-services

Licensing

  • Proprietary
  • Monthly Payment

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.6
Based on 159 verified reviews

What users like the most

  • Very easy to use, with super helpful information icons that explain key definitions well.
  • I've used it for training young SEOs and it has been great!
  • The blog and other resources are honestly unmatched - the team are personal and really seek to help people.

What users like the least

  • It would be great if we could somehow automate parts of the reports, but I don't actually know if this would be a good thing.
  • Data is sometimes not available
  • Some tools are not very useful, for example, the Content Explorer provides a lot of irrelevant content examples

What users say

Review Analytics of Ahrefs

Every review is verified through Goodfirms before it's published.

4.5159 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.7
Customer support (27 reviews)4.3
Value for money (16 reviews)4.1
Integrations (16 reviews)4.0
Review Summary
Summarized from 159 verified reviews · Updated September 2026
Ahrefs is widely praised for comprehensive SEO capabilities, particularly strong backlink analysis, competitor research, and keyword tracking with accurate data and an intuitive interface. Users consistently highlight its all-in-one functionality, frequent feature updates, and helpful educational resources as major strengths. However, the platform's high pricing is a recurring complaint across reviews, and some users note limitations in specific features like site audits and data segmentation options. The tool's learning curve and occasional discrepancies between estimated and actual traffic metrics are also mentioned as minor drawbacks.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Ahrefs
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What reviewers mention most

Muhammad Ali Sangi, Digital Marketing Specialist at PureVPNVerified Review
Posted on Apr 3, 2020

“Helped me a lot and I have learned new strategies”

Overall rating5.0

Being a Digital Marketer and Data Analyst by Profession, SEO Tools have been the first thing to do every morning. For my business - PureVPN, I have been using many tools for SEO but my favorite one will always be Ahrefs because it has a complete package from finding trending topics, keyword research, rank tracker or backlinks comparison, you name it everything’s there. It not only supports Google search engine but also supports many search engines such as; Amazon, Bing, Yahoo, Baidu, etc.

Advantages of Ahrefs:

·    You can generate millions of keyword ideas for Ahrefs and also it helps in making secondary keyword combination with primary keywords showing the keyword traffic aswelland keyword difficulty.

·    It also helped me in finding trending topics regarding my persona, which increased conversions.

·    You Can also audit backlinks of your competitors which can help in making strategy.

·    Traffic Estimation is also an amazing part of Ahrefs for analysis.

·    AnalyzingCompetitors move can help increase ranking, which is also in Ahrefs.

·    Tracking Organic Keywords

Disadvantages of Ahrefs:

·    Keyword ranking is not up to date and also not matching with the ranking on the google search engine. They need to work on updating daily bases keyword ranking.

Matt Tutt, SEO Consultant at Matt Tutt Digital MarketingVerified Review
Posted on Apr 2, 2020

“My favorite SEO tool as of now”

Overall rating5.0

For my SEO consultancy - Matt Tutt Digital Marketing, I've been using Ahrefs. In my opinion not only is their backlink database much more comprehensive and accurate, allowing for much more insightful analysis, but they have some great keyword content analysis tools and other cool features.

Ahrefs is now my SEO tool of choice in 2020. It's got a huge amount of backlink information accessible, making it perfect for competitive SEO analysis and for finding new backlink opportunities. It also has inbuilt SEO audits so you can automate a basic audit of a site on a regular basis, and they've got some great keyword and content research tools. For me, because of the additional backlink info from their database, I prefer this tool.

Downsides of Ahrefs would probably be that compared to other software, some of the tools may not be so intuitive to use, and the reports you can create aren't as customizable. Ahref's SEO audits, for example, are quite bland.

Dustin DeTorres, CEO at DeTorres GroupVerified Review
Posted on Apr 2, 2020

“Greatest tool in SEO industry”

Overall rating5.0

I've been personally using Ahrefs for the past 4 years for my company - DeTorres Group and love the tool. They have made some really nice improvements to both the functionality and the data backing up what you see associated with your campaigns. Recently, they also added some additional features related to keyword rank tracking that add a lot of value to SEOs like myself.

Pros: The backlink profile granularity in which you can obtain for the researched URL. I also like comparing URLs to each other in the tool to see why Google may favor one over the other.

Cons: I wish they had white-label, good looking reports that you could send to yourself or clients.

Overall: I use Ahrefs daily and in conjunction with other tools you're able to get a big picture of every possible angle of a website's SEO opportunities.

Sarah Steinman, SEO and Content Writer at Cape & Bay MarketingVerified Review
Posted on Apr 2, 2020

“Great performer in SEO market”

Overall rating5.0

Ahrefs - Ahrefs is a traffic and web page analysis tool with solutions for competitive analysis, keyword research, backlink research, content research, rank trafficking, and web monitoring. This tool is great because it tracks your data while comparing it to leading industry competitors. On top of its practical uses, Ahrefs helps teach its users how best to leverage their tools as well as apply its data. As an SEO and Content Writer at Cape & Bay Marketing, I found that it tracks data and offers a lot of competitive analysis options. However, it’s training tools are more in-depth. Ahrefs has actual training courses. Ahrefs courses are more to give you an understanding of its capabilities, giving you the tools needed to then create your own campaigns and strategies.

Chad Hanson, Managing General Partner at Sustainable 9Verified Review
Posted on Mar 31, 2020

“Keyword research is much more accurate”

Overall rating5.0

As a Managing General Partner of Sustainable 9, I found Ahrefs to be a great tool. It really stands out once you start using it. Its backend works super well, and their keyword research tool is second to none. I have found the keyword research I do with Ahrefs to be much more accurate, which improves my overall digital marketing. I would say the only con is the learning curve.

Matthew Woodward, Director at MatthewWoodward.co.ukVerified Review
Posted on Mar 31, 2020

“Unbeatable for anything backlink related”

Overall rating4.0
Haley Anhut, Marketing Manager at Clean OriginVerified Review
Posted on Mar 31, 2020

“Ahrefs is the only platform I’ve consistently used”

Overall rating4.5

Pros: Intuitive interface, tons of training videos, various price points

Cons: Doesn’t have some of the alerts that I received when testing out Moz, such as missing title tags, duplicate H1s, etc. These are fairly easy SEO best practices, but sometimes it’s nice to have a tool to help with some of the checklist work. Ranking keywords and traffic over time is also not always the most intuitive experience.

Overall experience: Our team at Clean Origin really loves Ahrefs because of the large number of SEO tools. From the keyword explorer to the rank tracker, there are endless ways to analyze your site’s SEO, keep up-to-date with your competition, and add valuable content to your site.

Lennart Meijer, Co-Founder at TheotherstrawVerified Review
Posted on Mar 30, 2020

“It just does everything you need for SEO”

Overall rating5.0

As a Co-Founder of Theotherstraw, I found Ahrefs as a great tool as their keyword data is really good and their backlink tools are out of this world. Also, Ahrefs user interface is very user friendly and makes it very easy to get to all the data that you need in a matter of seconds.

Mitchell Kelly, Director at Pathfinder AllianceVerified Review
Posted on Mar 30, 2020

“Market leader in SEO software”

Overall rating5.0

Ahrefs is so clearly the market leader in SEO software at this point that an SEO agency like ours - Pathfinder Alliance, has no credibility if it's not in their toolkit. Their USP is the size of their index. It dwarfs their competitors and this has been verified by a number of independent tests. Because they crawl more pages and find more links than their competitors, they can provide more data to SEO professionals. Overall though, the fact that Ahrefs has the far larger index means that it wins hands down. They've also done a great job at bolting on extra functionality over time - their site audit tool is a great alternative to DeepCrawl, content explorer has a lot of the functionality of Buzzsumo and their rank tracker is now one of the best on the market.

Suraj PrakashVerified Review
Posted on Mar 27, 2020

“One of the fast bot”

Overall rating5.0

Myself Suraj Prakash handling the site - Loggon and I will be sharing my reviews regarding Ahrefs software:

Pros: Analyze fast keyword, Show us how much backlinks can help in rank? and Fast backlinks finder

Cons: Can’t find URL target keywords

Capabilities

Ahrefs features

The full feature set, grouped by module.

SEO Software

  • Competitor Analysis
  • Keyword Research
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Citation Monitoring
  • SERP Performance Analysis
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Custom Report Generation

Plans

Ahrefs pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Lite$129.00 / month
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked prompts
  • 100,000 crawl credits
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
Standard$249 / month
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked prompts
  • 500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
Advanced$449 / month
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked prompts
  • 1,500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Works with

Integrations

Ahrefs connects with the tools your team already uses.

Media

Screenshots & video