ActiveCampaign

United States HQFounded 2003

Deployment

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Overview

About ActiveCampaign

ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM includes live chat for increasing real-time engagement with customers and sharing new updates about the brand.

Users of this automated CRM software can leverage the lead generation module to attract new and potential customers with a consistent lead management approach. This reliable customer relationship management tool offers an automation-first approach to managing the complete sales cycle engagement.

At a glance

Software information

Industries served, licensing and the support ActiveCampaign provides.

Industries

  • Accounting
  • Computer-software
  • E-learning
  • Financial-services
  • Gambling-casinos
  • Health-wellness-fitness

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.5
Based on 31 verified reviews

What users say

Review Analytics of ActiveCampaign

Every review is verified through Goodfirms before it's published.

4.431 Verified Reviews
Ease of use (3 reviews)4.3
Features & functionality (3 reviews)4.6
Customer support (3 reviews)4.1
Value for money (3 reviews)4.0
Integrations (3 reviews)4.0
Review Summary
Summarized from 31 verified reviews · Updated September 2026
ActiveCampaign is a marketing automation platform valued for its email marketing, automation capabilities, and integrated CRM features at a competitive price point. Users consistently praise its powerful automation workflows, intuitive interface, and strong email deliverability rates, along with extensive integration options. However, the CRM functionality is frequently cited as limited compared to dedicated CRM tools, and the platform lacks a native landing page builder. Some users note a steeper learning curve for those unfamiliar with advanced marketing automation software, and occasional concerns about the form editor and interface navigation sluggishness.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of ActiveCampaign
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What reviewers mention most

JustinVerified Review
Posted on Dec 22, 2018

“Decent program”

Overall rating3.0

Pros: It has been very easy for us to create landing pages for the websites.

Cons: Hard to learn as well as hard to incorporate within the word press website.

Overall Experience: Decent program as per the price.

Capabilities

ActiveCampaign features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Reporting
  • Sales Automation

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Sales Force Automation Software

  • Campaign Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Sales Forecasting

Workflow Management Software

  • Access Controls
  • Business Process Automation
  • Custom Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Notifications & Reminders
  • Reporting & Analytics
  • Workflow Configuration
  • AI Features

Plans

ActiveCampaign pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Free Trial
14 Days
Enterprise$284 / month
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 8 users
  • Up to 5 lines
Pro$142 / month
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • 5 users

Works with

Integrations

ActiveCampaign connects with the tools your team already uses.

Media

Screenshots & video

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