ActiveCampaign

Active Campaign opens up a bunch of automation possibilities and it's very reasonably priced for what you get. The interface is much more refined and the UI/UX is all-around friendlier and more intuitive than any other software. After using the tool for automation purposes at REIZE Energy Drink, I can say that Active Campaign is more suitable for people that want a powerful and advanced platform for their email automation, but don't have the money to fork out for a premium service. It gives you elements of what you would get from a premium, enterprise solution, but for a fraction of the price.

As a Digital Marketing Specialist of Digital Bond Marketing here is my view regarding the software:

PROS: Amazing for building custom workflows and A/B Testing

CONS: Clients can struggle with managing all the different tools and no Landing Page Builder

It's not just an email automation. It's a complex CRM which we use at KathyFray.com and it manages to do loads of intelligent things.

As a Time Management Strategist and Small Business Digital Advisor of The Time Tamer, this is my response.

Active Campaign can seem confusing because of the magnitude of choice. (Where do I start!?)

How ever, many of the automations are easily integrated within the system. It also creates the automation to trigger other workflows such as follow up phone calls or adding a subscriber to Facebook Audience that you can then market to.

ActiveCampaign allows you to map your funnel, how you bring a client into your business. The automations allow you to move a person to a different stage in that funnel based on activity, whether it be how often they look at a product on your website. Based on their position in that process or funnel will determine your response, a Facebook Ad, a phone call or an email. ActiveCampaign allows more control and variation under one umbrella, while also considering your business systems and workflow.

The best thing about it is that it is both a CRM and an email system, this makes the work easy at Suits&Sneakers. The automation system is quite easy to follow and intuitive. Drag and drop functionality is very cool and makes changes to templates pretty fast and easy.

Cons: The design tool is a little clunky to use and sensitive to changes (however you can undo work pretty easy to save the day)

Pros: Good features and price

Cons: Better deliverability

Pros: Everything and my favorite software till now.

Cons: Nothing