ActiveCampaign

United States HQFounded 2003

Deployment

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Overview

About ActiveCampaign

ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM includes live chat for increasing real-time engagement with customers and sharing new updates about the brand.

Users of this automated CRM software can leverage the lead generation module to attract new and potential customers with a consistent lead management approach. This reliable customer relationship management tool offers an automation-first approach to managing the complete sales cycle engagement.

At a glance

Software information

Industries served, licensing and the support ActiveCampaign provides.

Industries

  • Accounting
  • Computer-software
  • E-learning
  • Financial-services
  • Gambling-casinos
  • Health-wellness-fitness

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.5
Based on 31 verified reviews

What users say

Review Analytics of ActiveCampaign

Every review is verified through Goodfirms before it's published.

4.431 Verified Reviews
Ease of use (3 reviews)4.3
Features & functionality (3 reviews)4.6
Customer support (3 reviews)4.1
Value for money (3 reviews)4.0
Integrations (3 reviews)4.0
Review Summary
Summarized from 31 verified reviews · Updated September 2026
ActiveCampaign is a marketing automation platform valued for its email marketing, automation capabilities, and integrated CRM features at a competitive price point. Users consistently praise its powerful automation workflows, intuitive interface, and strong email deliverability rates, along with extensive integration options. However, the CRM functionality is frequently cited as limited compared to dedicated CRM tools, and the platform lacks a native landing page builder. Some users note a steeper learning curve for those unfamiliar with advanced marketing automation software, and occasional concerns about the form editor and interface navigation sluggishness.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of ActiveCampaign
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What reviewers mention most

Ron Stefanski, Founder/CEO at Jobs for Teens HQVerified Review
Posted on Apr 22, 2019

“The software offers the most bang for your buck”

Overall rating5.0

As a Founder & CEO of Jobs for Teens HQ, I want to conclude that of all the options that I've tried, hands down Active Campaign is the best.  

PROS: The reason is pretty simple, they have all of the minimal tools required to be successful with automation, but if you expand (as I have) they have all of the tools already built into their software suite to grow with you. Beyond that. for the cost, I don't know that there is another marketing automation platform that offers as many robust tools as Active Campaign does.  

CONS: At times, the software gets a little confusing because it has so much functionality and it's easy to get lost in the plethora of options they offer. Support used to be better in my opinion.  It's become more difficult to get someone on the phone and although they offer live chat support, it hasn't always cut it for me.

Alex Tran, Digital Marketing Strategist at Hollingsworth LLCVerified Review
Posted on Apr 18, 2019

“Great lead generation service”

Overall rating4.0

We have used ActiveCampaign for the drip campaigns of our company - Hollingsworth LLC on supply chain education. ActiveCampaign does offer a CRM and lead generation service that I would like to explore in the future.

Josh Gallant, Digital Marketing Strategist at Foundation MarketingVerified Review
Posted on Apr 18, 2019

“Automation capabilities alone make it worth the price”

Overall rating5.0

The automation capabilities alone make it worth the price. We've been able to route our entire inbound marketing system through it—it's the centerpiece of our tool stack and has helped the B2B sales process of Foundation Marketing immensely. The only con I've come across a few times is the subpar form editor, but it's not a feature we use often anyway. Plenty of pros to list—two, in particular, would have to be how detailed you can get with automation triggers & the ability to update custom audiences on Facebook automatically.

Nate Masterson, CMO at Maple HolisticsVerified Review
Posted on Apr 18, 2019

“Helps business growing”

Overall rating5.0

ActiveCampaign keeps everything in one place in order to make it easier to oversee business leads. It helps companies send personalized emails to potential customers, send relevant email follow-ups, keep track of customer information, and more. It can also help with subscriptions, site tracking, and split action, just to name a few features. As a CMO of Maple Holistics, I really feel like ActiveCampaign has thought of everything that a company might need, eliminating a lot of the busywork that companies would otherwise have to do. Anything that saves me time and makes my life easier is great in my book.

Joshua Lewis, Director at Dorks DeliveredVerified Review
Posted on Apr 17, 2019

“Strong product”

Overall rating5.0

The teams of Dorks Delivered are definitely Active Campaign fanboys. It's to start off with, more cost-effective and easier to use. It has helped many businesses out there that we work with and it's totally worth checking out. I would say comfortably when you're looking at different marketing automation software pieces, you can't go past Active Campaign. You can use it to connect into your landing pages, your website, Facebook. So overall, really, really strong product and definitely worth checking out on their trial.

Lawrence Ladomery, Marketing Manager at Network Dynamics Pty LtdVerified Review
Posted on Apr 17, 2019

“Most accurate marketing software”

Overall rating4.0

I am the Marketing Manager of Network Dynamics Pty Ltd and here is my experience of using ActiveCampaign:

Pros: ActiveCampaign offers great value for money, considering that a $9 plan offers 75% of what much more expensive platforms can do.



Features include: email marketing, marketing automation, live chat and CRM pipelines, that are fully integrated with each other. This helps with accuracy and makes it a breeze to get things up and running.



Cons: The CRM function is very limited compared to a proper CRM and it doesn't offer landing page functionality.

Kat Soper, Businesses Growth & Systems Strategist, Trainer and Coach at The Helpful BrandVerified Review
Posted on Apr 17, 2019

“It's robust and it has a great user experience”

Overall rating5.0

Experience using Active Campaign is that I've used it for my own business - The Helpful Brand for around 2 years.



PROS: I love how intuitive it is to use, and how many things it integrates with. I get really great delivery and open rates compared to some of the other providers I use (so I think less goes to spam). There are endless uses for automation and the like.



CONS: I don't really like it from a CRM perspective. It tries hard, but it would be good if the CRM part was stronger. I feel like I need an additional CRM really.

It's not really a con as such, but I'd prefer that the pricing was not tiered per amount of contacts stored.



Overall experience is that I'd definitely recommend Active Campaign to anyone wanting to make money from their email list and have smart automated marketing (and actively do). It's far simpler to use than other competitors, the pricing is competitive compared to the others too, it's robust and it has a great user experience.

Sacha Brant , Founder & CEO at Brand ScrubbersVerified Review
Posted on Apr 17, 2019

“My favorite email marketing services”

Overall rating4.0

ActiveCampaign is one of my favorite email marketing services and I highly use it my business - Brand Scrubbers. It's highly customizable, versatile and effective. So I'm sure you're wondering where they lose the point. 



Well, ActiveCampaign is amazing, however, it's not an entry-level program. It's intended for those who know how to harness the many features and capabilities and tends to present a larger learning curve to those who don't. Simply put, the features can be overwhelming if you're not skilled and therefore I cannot recommend for ALL business users.

Grant Higginson, President at Welby ConsultingVerified Review
Posted on Dec 28, 2018

“Most user friendly tool”

Overall rating4.0

Pros: We are very happy with the price factor of the software.

Cons: It's CRM seems incomplete to us.

Keshav Jha, Senior Research Analyst at Delta PartnersVerified Review
Posted on Dec 28, 2018

“Powerful Email Marketing with Automation”

Overall rating4.0

ActiveCampaign is a Marketing tool that lets me do email marketing, automation and contact management. They help with the migration of contacts from your old platform at no cost. What I like about this software is not only its email templates but also its integrated forms that you can customize to collect customer data.

Capabilities

ActiveCampaign features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Reporting
  • Sales Automation

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Sales Force Automation Software

  • Campaign Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Sales Forecasting

Workflow Management Software

  • Access Controls
  • Business Process Automation
  • Custom Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Notifications & Reminders
  • Reporting & Analytics
  • Workflow Configuration
  • AI Features

Plans

ActiveCampaign pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Free Trial
14 Days
Enterprise$284 / month
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 8 users
  • Up to 5 lines
Pro$142 / month
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • 5 users

Works with

Integrations

ActiveCampaign connects with the tools your team already uses.

Media

Screenshots & video

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