ActiveCampaign

United States HQFounded 2003

Deployment

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Overview

About ActiveCampaign

ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM includes live chat for increasing real-time engagement with customers and sharing new updates about the brand.

Users of this automated CRM software can leverage the lead generation module to attract new and potential customers with a consistent lead management approach. This reliable customer relationship management tool offers an automation-first approach to managing the complete sales cycle engagement.

At a glance

Software information

Industries served, licensing and the support ActiveCampaign provides.

Industries

  • Accounting
  • Computer-software
  • E-learning
  • Financial-services
  • Gambling-casinos
  • Health-wellness-fitness

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free trial

Support

  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.5
Based on 31 verified reviews
Ease of use4.3
Features & functionality4.7
Customer support4.2
Value for money4.0
Integrations4.0

What users say

Review Analytics of ActiveCampaign

Every review is verified through Goodfirms before it's published.

4.431 Verified Reviews
Ease of use (3 reviews)4.3
Features & functionality (3 reviews)4.6
Customer support (3 reviews)4.1
Value for money (3 reviews)4.0
Integrations (3 reviews)4.0
Review Summary
Summarized from 31 verified reviews · Updated September 2026
ActiveCampaign is a marketing automation platform valued for its email marketing, automation capabilities, and integrated CRM features at a competitive price point. Users consistently praise its powerful automation workflows, intuitive interface, and strong email deliverability rates, along with extensive integration options. However, the CRM functionality is frequently cited as limited compared to dedicated CRM tools, and the platform lacks a native landing page builder. Some users note a steeper learning curve for those unfamiliar with advanced marketing automation software, and occasional concerns about the form editor and interface navigation sluggishness.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of ActiveCampaign
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What reviewers mention most

Rakshit Panchal, Marketing Specialist at Sydney Digital AgencyVerified Review
Posted on Jan 17, 2023

“Active Campaign is super easy to manage complex email marketing campaigns”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

Sarah Gibson, Director at Proactive HealthcareVerified Review
Posted on Jan 13, 2023

“ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0
At Proactive Healthcare, we use ActiveCampaign. We strive to reach out to potential patients through automated lead nurturing campaigns that address their individual needs while also educating them on how they can proactively manage their health. To do this, we use the best marketing automation software available – ActiveCampaign. With ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences for each contact based on individual interests or preferences. This allows us to target our messaging more effectively and ensure that every message sent is tailored specifically for each person's unique situation. In addition, ActiveCampaign provides powerful insights into patient behavior so that we can continuously optimize our campaigns going forward. Using this data-driven approach, we can maximize engagement with prospects while developing strong relationships with existing customers.
Jon Torres, Founder at Jon TorresVerified Review
Posted on Mar 10, 2022

“I would recommened ActiveCampaign for your business and experience the best results.”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support3.5
Value for money3.0
Integrations3.0

A great lead-gen software in the world of digital marketing can help free up your time so you can see what’s actually working and what needs a change of heart. We at Jon Torres use ActiveCampaign, an all-in-one lead-gen software to automate list building, lead nurturing via email, and create sophisticated sales pipelines to grow lasting relationships with readers.

David Bell, Cybersecurity Editor at COUNTRYVPNSVerified Review
Posted on Jul 2, 2020

“Its automation features are amazing”

Overall rating4.5

We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them.

If you talk about selling services, I would prefer ActiveCampaign. Its automation features are amazing.

Coming to the pros and cons

Pros- 1. Can do almost anything 2.. Easy to understand Automation 3. High deliverability rate 4. versatile goal tracking 5. So many integration options

Cons- 1. Its email editor isn't very easy to use 2. editing emails in automation is quite painstaking 3. There are so many features available so can be overwhelming sometimes

Yujin Yeoh, Founder at Automate OnlineVerified Review
Posted on Jun 29, 2020

“Extremely powerful and advanced automation features”

Overall rating4.8

At our company(Automate Online), we use ActiveCampaign.

Pros include:

It offers extremely powerful and advanced automation features

It has thorough reporting with excellent tracking features.

It offers an easy way of managing subscribers using lists and tags

It features a decent email template builder

It ranks high when it comes to deliverability

Its support system is very helpful and responsive

The price for the plans are reasonable considering the benefits

Cons include:

The interface is a little sluggish when it comes to navigation

If you are a newbie, you may find it difficult to navigate through and manage your contacts

Having better reporting would be ideal

Justin Carpenter, Owner at Modern MaidsVerified Review
Posted on Jun 29, 2020

“Unbelievable software”

Overall rating5.0

At Modern Maids, we use Active Campaign for our email marketing software and it is unbelievable. You can easily create emails using templates and designs. You can add individual people to lists or import groups all at once. The software is very robust and allows you to send the first email when the contact is added or set a timer to send it in a certain number of days. You can schedule a sequence of emails that all have specific triggers based on other factors. Overall I would highly recommend it to other businesses.

Ethan Taub., CEO at Billry and CreditryVerified Review
Posted on Jun 22, 2020

“lots of features”

Overall rating4.0

At Billry and Creditry, we use ActiveCampaign which is one the most popular marketing tools around, with 90,000 plus customers and one I would recommend. It enables everyone to create an email automation sequence with the ability to run A/B split tests too, even if the user hasn't had any previous experience. A negative thing about ActiveCampaign is its reporting. It is not as good as the bigger companies such as Autopilot, but it isn't as costly though. The cost is a tenth of what others are charging. ActiveCampaign has lots of features and it will enable you to boost revenue in a short period of time. 

Zarar Ameen, CEO at CANZ MARKETINGVerified Review
Posted on Jan 10, 2020

“Utterly Unbeatable”

Overall rating4.5

Being a complete email marketing platform - CANZ MARKETING, we found Active Campaign to be utterly unbeatable for its features and benefits. It is a complete CRM with on-point automation. Handling the lists is a piece of cake with ActiveCampaign. The interphase is excellent to work with, even for the beginners. Active Campaign is an option for bigger firms with larger budgets. Also, Active Campaign doesn’t include landing page creation feature, which other software does.

Dr. Mike Golpa, Dental Implant Dentist at G4 by GolpaVerified Review
Posted on Jan 9, 2020

“Superior in nearly every other way”

Overall rating5.0

As a professional who has used multiple software along with ActiveCampaign, I think I'm a perfect fit for your article.

While using much software at G4 by Golpa, you can do so much more with ActiveCampaign. ActiveCampaign is superior in nearly every other way, however. The CRM is top-notch, allowing for customization at every step in a campaign. AciveCampaign's contact records are far easier to use and much more detailed. We've also found that delivery rates are higher with ActiveCampaign - over 90% typically. You can't communicate with people who never receive your emails.

Morgan Taylor, CMO at LetMeBankVerified Review
Posted on Jan 3, 2020

“Very useful for marketing automation purposes.”

Overall rating4.0

ActiveCampaign is better for email automation. It's cheaper and user-friendly. Using it for marketing automation purposes at LetMeBank we found it very useful. ActiveCampaign gets a solid 4, the main downside that it doesn't have a landing page builder option.

Capabilities

ActiveCampaign features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Reporting
  • Sales Automation

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Sales Force Automation Software

  • Campaign Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Sales Forecasting

Workflow Management Software

  • Access Controls
  • Business Process Automation
  • Custom Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Notifications & Reminders
  • Reporting & Analytics
  • Workflow Configuration
  • AI Features

Plans

ActiveCampaign pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Free Trial
14 Days
Enterprise$284 / month
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 8 users
  • Up to 5 lines
Pro$142 / month
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • 5 users

Works with

Integrations

ActiveCampaign connects with the tools your team already uses.

Media

Screenshots & video

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