Shopify

Canada HQFounded 2006

Deployment

Web-basediPhone/iPad

Best for

SmallMediumLarge

Overview

About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes.

At a glance

Software information

Industries served, licensing and the support Shopify provides.

Industries

  • Marketing-advertising
  • Retail

Licensing

  • Proprietary
  • Monthly Payment
  • Free trial

Support

  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs
  • Infographics
  • Case Studies
  • Whitepapers

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Infographics
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 59 verified reviews
Ease of use5.0
Features & functionality5.0
Customer support5.0

What users like the most

  • What I like most about Shopify is its comprehensive ecosystem. The integration of payment gateways, inventory management, and analytics tools has streamlined my operations significantly. The Shopify App Store is a treasure trove of add-ons, enabling me to enhance my store’s functionality with features like email marketing, SEO optimization, and customer reviews.

What users like the least

  • However, one area where I think Shopify could improve is its pricing model. While the basic plans are affordable, the costs can add up quickly when you start using premium apps and themes. Additionally, the transaction fees for non-Shopify payment gateways can be a bit discouraging for smaller businesses.

What users say

Review Analytics of Shopify

Every review is verified through Goodfirms before it's published.

4.159 Verified Reviews
Ease of use (3 reviews)5.0
Features & functionality (3 reviews)4.6
Customer support (3 reviews)5.0
Value for money (1 review)4.0
Integrations (1 review)4.0
Review Summary
Summarized from 59 verified reviews · Updated September 2026
Shopify is widely praised for its ease of use, clean interface, and straightforward setup, making it accessible for businesses of varying sizes. Users consistently highlight powerful e-commerce features, design templates, and built-in tools for inventory and customer management. However, reviewers frequently note that advanced functionality often requires costly third-party apps and plugins, and customization can be limited without technical knowledge. Integration capabilities and reporting features receive mixed feedback, with some users citing the need to move order management to external platforms as they scale.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Shopify
Sort ByWrite a Review

What reviewers mention most

Ian JohnsonVerified Review
Posted on Jan 10, 2019

“Happy customer”

Overall rating4.0

Pros: Easy interface

Cons: Could use better sales dashboard.

Piya ParnVerified Review
Posted on Jan 10, 2019

“Easy to use and well integrated”

Overall rating4.0

Using Shopify as your eCommerce platform now is a no-brainer as far as I am concerned. For an extremely reasonable monthly fee, creating an online store has never been more of a steal. Creating stores with it makes life easier for me, my client, and the customer. Picking/editing themes, uploading products, creating collections, and customizing pages are all made easy for the client.

jcfiliceVerified Review
Posted on Jan 10, 2019

“Very Good platform”

Overall rating4.0

Pros: Ease of use, built-in analytics and apps.

Cons: Many limitations.

Kinjal Bhanushali, R&D Manager at uFaber Edutech Pvt LtdVerified Review
Posted on Jan 10, 2019

“Perfect and Affordable”

Overall rating4.0

My favorite thing is that Shopify is extremely affordable. They have a lot of different options for different budgets, which I really appreciate. The software is also very easy to learn, so creating your website and products descriptions is a breeze. However, what makes Shopify stand out the most is their customer service.

AnonymousVerified Review
Posted on Jan 10, 2019

“Works Awesome”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support5.0

Pros: Very easy to use

Cons: Nothing so far

F BenzakanVerified Review
Posted on Jan 10, 2019

“Best for its various features”

Overall rating4.0

Pros: It's got a lot of plugins and features.

Cons: It's restrictive sometimes.

Nenad Severovic , Senior Product Manager for Mobile Apps at WayfairVerified Review
Posted on Jan 10, 2019

“Best E-commerce platform”

Overall rating4.0

Pros: it was easy to set up.

Cons: Not the fan of pricing model.

Ayman Elkomy, Telecom Engineer at Huawei TechnologiesVerified Review
Posted on Jan 10, 2019

“They are really good”

Overall rating5.0

The features and versatility of Shopify are what makes it a popular choice for people wanting to start an online shop. With this tool, you can create an online store, pick a design theme, customize the layout, upload products, manage inventory, process checkout transactions, adjust shipping taxes and generate sales reports.

Amo HimanVerified Review
Posted on Jan 9, 2019

“Great product and should recommend to everyone”

Overall rating4.0

Pros: Easy interface

Cons: None

Ritesh Panchal, Senior QA Engineer at InfostretchVerified Review
Posted on Jan 9, 2019

“Costly but good experience”

Overall rating5.0

Pros: Lost of Add-on available, Fast loading, 24*7 support and good SEO team.

Cons: Paid apps in app stores, Costly when third party payment method used, Not easy to migrate to another platform.

Overall Experience: Costly but good experience with it. I would recommend it to use.

Capabilities

Shopify features

The full feature set, grouped by module.

E-Commerce Software

  • Catalog Management
  • Email Marketing
  • Inventory Management
  • Mobile Access
  • Multi-Channel Management
  • Order Management
  • Reporting & Analytics
  • Review Management

Shopping Cart Software

  • Catalog Management
  • Product Ratings/Reviews
  • Refund Management
  • Shipping Management

Order Management Software

  • Catalog Management
  • Customer Management
  • Inventory Management
  • Order Entry
  • Order Fulfillment
  • Order Tracking
  • Reports & Analysis
  • Shipping Management

Marketplace Software

  • Catalog Management
  • Fee/Commission Management
  • Order Management
  • Payment Processing
  • Reporting & Analytics
  • Returns Management
  • Search & Filter
  • Shopping Cart
  • Users Management

Plans

Shopify pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Free Trial
14 Days
Standard$18 / month

Media

Screenshots & video

This profile is not fully claimed

Do you own or represent Shopify? Verify your business email to claim and manage this Goodfirms profile.

Request claim