Shopify

Canada HQFounded 2006

Deployment

Web-basediPhone/iPad

Best for

SmallMediumLarge

Overview

About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes.

At a glance

Software information

Industries served, licensing and the support Shopify provides.

Industries

  • Marketing-advertising
  • Retail

Licensing

  • Proprietary
  • Monthly Payment
  • Free trial

Support

  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs
  • Infographics
  • Case Studies
  • Whitepapers

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Infographics
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 59 verified reviews

What users like the most

  • What I like most about Shopify is its comprehensive ecosystem. The integration of payment gateways, inventory management, and analytics tools has streamlined my operations significantly. The Shopify App Store is a treasure trove of add-ons, enabling me to enhance my store’s functionality with features like email marketing, SEO optimization, and customer reviews.

What users like the least

  • However, one area where I think Shopify could improve is its pricing model. While the basic plans are affordable, the costs can add up quickly when you start using premium apps and themes. Additionally, the transaction fees for non-Shopify payment gateways can be a bit discouraging for smaller businesses.

What users say

Review Analytics of Shopify

Every review is verified through Goodfirms before it's published.

4.159 Verified Reviews
Ease of use (3 reviews)5.0
Features & functionality (3 reviews)4.6
Customer support (3 reviews)5.0
Value for money (1 review)4.0
Integrations (1 review)4.0
Review Summary
Summarized from 59 verified reviews · Updated September 2026
Shopify is widely praised for its ease of use, clean interface, and straightforward setup, making it accessible for businesses of varying sizes. Users consistently highlight powerful e-commerce features, design templates, and built-in tools for inventory and customer management. However, reviewers frequently note that advanced functionality often requires costly third-party apps and plugins, and customization can be limited without technical knowledge. Integration capabilities and reporting features receive mixed feedback, with some users citing the need to move order management to external platforms as they scale.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Shopify
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What reviewers mention most

AnonymousVerified Review
Posted on Jan 18, 2019

“Best option in the market for e-commerce”

Overall rating4.0

Pros: It is best with Product and Inventory Management system.

Cons: We dislike the features as of to create report and record of inventory.

AnonymousVerified Review
Posted on Jan 17, 2019

“Would recommend for all business purposes”

Overall rating3.0

Pros: The best feature is of ease of check out.

Cons: Too much to get an item.

AnonymousVerified Review
Posted on Jan 16, 2019

“Positive. The built in SEO and apps are fantastic.”

Overall rating4.0

Pros: Simple, purpose-built and overall reasonably priced.

Cons: Sometimes a little too focussed on drop shipping and it could have packages suited to other types of business.

Alexander SurovVerified Review
Posted on Jan 11, 2019

“Easy to use but doesn't have enough functions”

Overall rating4.0

From selling physical products to customized ones, or even drop-shipping, everything is just made easy with Shopify. Everything is complete and can be done within the Shopify system.

M StewartVerified Review
Posted on Jan 11, 2019

“Happy with Shopify!”

Overall rating5.0

Pros: Ease of use, support and design options.

Cons: Difficulty setting up for a beginner and lacks tutorials for the basis of setting up the software.

AraveVerified Review
Posted on Jan 11, 2019

“Easy to setup”

Overall rating4.0

Shopify comes with tons of themes that are adjustable to your need, so you if you are just launching your shop or trying to test the market, Shopify is a good place to start as you wouldn't need to pay for designers and other little overhead costs (like technical help, developer, etc.)

VBDS DesignsVerified Review
Posted on Jan 11, 2019

“Easy to use and Limited options”

Overall rating3.0

The default settings aren't always visually appealing and it can be challenging to create more aesthetically pleasing product listings. It requires a little more HTML knowledge to really customize, especially when you compare to some of the easier drag and drop sites.

AouraghVerified Review
Posted on Jan 11, 2019

“Convenient Software”

Overall rating5.0

Pros: One click Add-ons..

Cons: Does not have flexibility same like Woocomerce.

Rushd Bitar, Founder at VapeNowVerified Review
Posted on Jan 11, 2019

“The fastest and best solution”

Overall rating4.0

Pros: Easy to use, doesn't need a lot of programming,

Cons: Expensive, not fully customizable (closed system)

Overall Experience: I work at my shop part-time and I don't have a lot of time to setup a good online shop. So I chose Shopify because it's the fastest way!

Pravin VipulVerified Review
Posted on Jan 10, 2019

“Working good”

Overall rating3.0

Pros: Easy to use and Complex free.

Cons: Customization is not possible.

Capabilities

Shopify features

The full feature set, grouped by module.

E-Commerce Software

  • Catalog Management
  • Email Marketing
  • Inventory Management
  • Mobile Access
  • Multi-Channel Management
  • Order Management
  • Reporting & Analytics
  • Review Management

Shopping Cart Software

  • Catalog Management
  • Product Ratings/Reviews
  • Refund Management
  • Shipping Management

Order Management Software

  • Catalog Management
  • Customer Management
  • Inventory Management
  • Order Entry
  • Order Fulfillment
  • Order Tracking
  • Reports & Analysis
  • Shipping Management

Marketplace Software

  • Catalog Management
  • Fee/Commission Management
  • Order Management
  • Payment Processing
  • Reporting & Analytics
  • Returns Management
  • Search & Filter
  • Shopping Cart
  • Users Management

Plans

Shopify pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Free Trial
14 Days
Standard$18 / month

Media

Screenshots & video

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