Marketo Engage

For the last five years, I’ve been helping businesses grow online using a PPC campaign as well as writing articles to get them organic traffic to their websites. By experiencing it on Falcon Marketing, LLC, I’ve taken it on myself to get some clientele organic and start driving traffic to their websites. The more impressions the higher the chance they get to make a conversion. Once a business gets noticed online on a large scale the chances of them landing a big-time client automatically double. The importance of getting featured for certain keywords and showing up for certain key phrases is genuine. These platforms show you which keywords are worth to go after. AI is crucial and Marketo provides similar software to get them the clientele they want to deal with.

As Founder of my own business website - Stacy Caprio. I find the Marketo interface to be fairly intuitive, and what you can't simply figure out is usually thoroughly covered in their documentation in easy to explain steps, making it ideal for someone to learn as a beginner. It's not a perfect solution however and can be quite expensive, especially as you add on new emails to your list. It also doesn't integrate perfectly with Salesforce and can cause data duplication issues and more especially if you haven't set it up 100% correctly.

Pros: Easy to use.

Cons: Poor landing page & form builder.

Pros: Good

Cons: Not sure

Pros: Industry standard and it is extendable by connecting with our business applications.

Cons: Cost for a few companies.

We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system. Sometimes there are too many options and not enough guidance on best practices. Marketo has documentation on different products.

Pros: This is a great tool to have to track the digital footprints of a prospect. When they go to your website you see ever click and with analytics, it gives you a great snapshot of prospective buyers.

Cons: Some minor UX improvements: Be able to view a subject line without opening the email. Improve Text version editor - Even MailChimp's is superior. Create stronger de-duplication technology native to the platform.

Marketo is a good marketing automation tool. Working in conjunction with our Salesforce data we utilize it to manage our email and nurturing campaigns. We are very satisfied after using this tool.

The best thing about Marketo is that it enables personalization for email marketing, it's not able to apply that same personalization to the same leads once they arrive at the website.

Marketo specializes in custom solutions for enterprises, their software tends to require more IT knowledge to operate. So, It works best for Medium to Large Enterprises. Marketo’s analytics provide deeper, more strategic visibility. If you’re a larger B2B company looking for a custom-built solution to align prospect engagement with business goals, you should consider Marketo.