Marketo Engage

Marketo is fantastic tool to use in order to easily watch how consumers move through your funnel. This also provides insights to leakages so that you can make corrective steps to get more from awareness to purchase. It's automation is a time saver and easy to set up. The only downfall is that it is you have to add your own CRM that plays well since they don't offer one. It has a high price tag, but it delivers on performance for that price.

Marketo is an all around good platform (one of the best), but honestly a little more expensive than a lot of the competitors out there.

I use Marketo day in and day out and it's great from a developer side as well as out of the box admin side. There's a lot to learn and its daunting but the community is well developed at this point. I would recommend it as a high-end solution for marketing operations that can grow with your business.

Marketo as a platform has immensely helped our marketing teams. The automation capabilities, power of tokens, robust API, Segmentations and, integration capabilities are a huge plus. They are enhancing the backend platform to optimize the speed and performance overall which is necessary for instances that deal with million of records. I would love to see integration between Marketo AND Adobe DAM, Test and Target and, Adobe analytics for end to end tracking.

We use Marketo to run all of our complex nurture programs, and for that it is great. However, I don't believe it is the market leader it once was. The landing page builder is more trouble than it is worth, as is the email builder. The provided forms look like they are straight out of the 1990s and there are many others out there who do it better. It seems like much of the recent effort and investment has been put towards buffing up recent acquisitions like Bizable vs working on the core product. Marketo is great because so much integrates with it, and it is visually easy to keep up with complex strategies, but features wise you're paying for a lot that could be better.

Marketo is great, but it is advanced. If you’re just starting out with Marketing software, there are more “templates” options out there, but when it comes to professional level tools, creativity, and customization options - there’s nothing better than Marketo.

I've been using Marketo for the past 6. When I first began my Marketo journey my experience was filled with bewilderment and a lot of sessions where I was yelling at my computer monitor. I soon learned the quirks of Marketo and accepted its limitations. Once you understand what Marketo is good at vs what it sucks at the software and you will live quite a harmonious existence together. Being able to bang out landing pages, emails and campaign automations swiftly is definitely a major strength for Marketo. All and all, a solid software that stills has room for growth.

Marketo has obviously proved helpful to me in managing my various digital marketing tasks at Cogneesol. This software facilitates the multiple options in terms of lead scoring, form management, landing page creation & many more. Being a digital marketing professional, it is much needed for me to perform multi-channel marketing activities with different tools. For this, I had explored various platforms and then found Marketo, the best option that served my purpose. 

Marketo’s features enable me to do multiple integrations with other tools. Audience targeting becomes easy, our business website serves different niche audiences, and this allows me to send dynamic content that is customized for different segments of the audience. 

If I have to highlight the cons of this tool, the only thing I would say is that, at the initial phase, it is difficult to understand the functioning of its model as it is a little bit complex. You need to learn it from a pro user of this, in order to navigate and understand each section of this tool completely, as it is difficult to manage on your own.