Ahrefs

4.6 (159 Reviews)|Write a Review|Claimed profile
Singapore HQFounded 2010

Deployment

Web-basediPhone/iPadAndroidWindowsMacLinux

Best for

SmallMediumLarge

Overview

About Ahrefs

Ahrefs is known as the world's largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. Explorer disrupted the stagnant field of backlink analysis and kick-started a new round of competition among SEO software providers. It quickly became one of the world's best backlink analysis of SEO tools.

At a glance

Software information

Industries served, licensing and the support Ahrefs provides.

Industries

  • Information-technology-services

Licensing

  • Proprietary
  • Monthly Payment

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.6
Based on 159 verified reviews

What users like the most

  • Very easy to use, with super helpful information icons that explain key definitions well.
  • I've used it for training young SEOs and it has been great!
  • The blog and other resources are honestly unmatched - the team are personal and really seek to help people.

What users like the least

  • It would be great if we could somehow automate parts of the reports, but I don't actually know if this would be a good thing.
  • Data is sometimes not available
  • Some tools are not very useful, for example, the Content Explorer provides a lot of irrelevant content examples

What users say

Review Analytics of Ahrefs

Every review is verified through Goodfirms before it's published.

4.5159 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.7
Customer support (27 reviews)4.3
Value for money (16 reviews)4.1
Integrations (16 reviews)4.0
Review Summary
Summarized from 159 verified reviews · Updated September 2026
Ahrefs is widely praised for comprehensive SEO capabilities, particularly strong backlink analysis, competitor research, and keyword tracking with accurate data and an intuitive interface. Users consistently highlight its all-in-one functionality, frequent feature updates, and helpful educational resources as major strengths. However, the platform's high pricing is a recurring complaint across reviews, and some users note limitations in specific features like site audits and data segmentation options. The tool's learning curve and occasional discrepancies between estimated and actual traffic metrics are also mentioned as minor drawbacks.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Ahrefs
Sort ByWrite a Review

What reviewers mention most

Tvisha Technologies IncorporationVerified Review
Posted on Oct 14, 2019

“Very Nice”

Overall rating4.0

Pros: This Very Good for Every SEO Activity

Cons: Sometimes it is not loading perfectly

Clayton Johnson, Marketing Director at The Guerrilla AgencyVerified Review
Posted on Oct 9, 2019

“Our Go-to link software”

Overall rating3.0

This is our go-to link analysis software at The Guerrilla. It has always had the largest database to analyze. Lately however I have noticed they are slowing down updates on keywords. SEO requires fresh data and ahrefs seems to be throttling their crawlers/data.

Zfort GroupVerified Review
Posted on Oct 4, 2019

“Overall good to use”

Overall rating4.0
Christian O. Rosenthal, Digital Manager at Zync AgencyVerified Review
Posted on Oct 3, 2019

“Overall Experience: Good”

Overall rating5.0

Pros: Easy to use, multiple tools

Cons: Long learning curve

Ty Daniel Smith, Founder at CoinScribbleVerified Review
Posted on Sep 30, 2019

“Will likely discontinue because of price”

Overall rating4.0

Pros: Extremely useful and feature-rich

Cons: Too expensive

InsightWhaleVerified Review
Posted on Sep 23, 2019

“Ultimate tool”

Overall rating5.0
MishaVerified Review
Posted on Sep 19, 2019

“Overall Experience: Ok”

Overall rating5.0

Pros: Watch clients evaluate the potential of SEO efforts.

Cons: Not easy to figure out positions these days.

Pablo Saura, Digital consultant at Xtrategy.digitalVerified Review
Posted on Sep 17, 2019

“Very good”

Overall rating5.0

Pros: All in one software tool

Cons: Cost

Levi Olmstead, Head of Community Outreach and SEO at G2Verified Review
Posted on Sep 17, 2019

“It allows me to do everything SEO and content related in one spot”

Overall rating5.0

By using Ahrefs for SEO purpose at G2, I can do keyword research, competitor analysis, SERP movement, and monitoring, competitive research, backlink analysis, and monitoring. When it comes to specifically SERP monitoring, Ahrefs gives me the tools to look at things from a holistic or zoomed-in perspective. I can track overall keywords the entire site ranks for, see improvements/losses, track keywords that are breaking onto the first page, etc. I can also dig into specific pieces to see trends in terms of pages picking up keywords, links, and organic traffic.

Ahrefs is a powerful all-in-one SEO software platform that I love using, and frequently get lost in falling into the Ahrefs data rabbit hole.

Louis Watton, Marketing Executive at ShiplyVerified Review
Posted on Sep 16, 2019

“It really has almost everything you could need”

Overall rating5.0

For the SEO work of my company - Shiply, I use Ahrefs over any other software. It is an easy to learn interface with data that is the most up to date of any of the SEO pro tools. Further, it has extensive country features which are crucial for cross-border SEO. The keyword difficulty tool is also incredibly useful for identifying 'low-hanging fruit' keywords and phrases.

Capabilities

Ahrefs features

The full feature set, grouped by module.

SEO Software

  • Competitor Analysis
  • Keyword Research
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Citation Monitoring
  • SERP Performance Analysis
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Custom Report Generation

Plans

Ahrefs pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Lite$129.00 / month
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked prompts
  • 100,000 crawl credits
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
Standard$249 / month
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked prompts
  • 500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
Advanced$449 / month
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked prompts
  • 1,500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Works with

Integrations

Ahrefs connects with the tools your team already uses.

Media

Screenshots & video