Ahrefs

4.6 (159 Reviews)|Write a Review|Claimed profile
Singapore HQFounded 2010

Deployment

Web-basediPhone/iPadAndroidWindowsMacLinux

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Overview

About Ahrefs

Ahrefs is known as the world's largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. Explorer disrupted the stagnant field of backlink analysis and kick-started a new round of competition among SEO software providers. It quickly became one of the world's best backlink analysis of SEO tools.

At a glance

Software information

Industries served, licensing and the support Ahrefs provides.

Industries

  • Information-technology-services

Licensing

  • Proprietary
  • Monthly Payment

Support

  • Email
  • 24x7 Support

Training

  • Webinar
  • Documentation

Knowledge Base

Languages (1)
English

Review analytics

What customers report

4.6
Based on 159 verified reviews

What users like the most

  • Very easy to use, with super helpful information icons that explain key definitions well.
  • I've used it for training young SEOs and it has been great!
  • The blog and other resources are honestly unmatched - the team are personal and really seek to help people.

What users like the least

  • It would be great if we could somehow automate parts of the reports, but I don't actually know if this would be a good thing.
  • Data is sometimes not available
  • Some tools are not very useful, for example, the Content Explorer provides a lot of irrelevant content examples

What users say

Review Analytics of Ahrefs

Every review is verified through Goodfirms before it's published.

4.5159 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.7
Customer support (27 reviews)4.3
Value for money (16 reviews)4.1
Integrations (16 reviews)4.0
Review Summary
Summarized from 159 verified reviews · Updated September 2026
Ahrefs is widely praised for comprehensive SEO capabilities, particularly strong backlink analysis, competitor research, and keyword tracking with accurate data and an intuitive interface. Users consistently highlight its all-in-one functionality, frequent feature updates, and helpful educational resources as major strengths. However, the platform's high pricing is a recurring complaint across reviews, and some users note limitations in specific features like site audits and data segmentation options. The tool's learning curve and occasional discrepancies between estimated and actual traffic metrics are also mentioned as minor drawbacks.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Ahrefs
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What reviewers mention most

Parag Gupta, Co-Founder at DianAppsVerified Review
Posted on Dec 26, 2019

“Really good”

Overall rating4.0

Pros: Great reach, user-friendly, decent cost

Cons: No so far!

Geoffrey Hoesch, CEO at Dragonfly Digital MarketingVerified Review
Posted on Dec 20, 2019

“Results speak highly for the work done by the tool”

Overall rating5.0

We utilize Ahrefs for a lot of SEO and content strategies at Dragonfly Digital Marketing including competitive link research, keyword research, rank tracking, and to identify content opportunities, I recommend Ahrefs as the best all-around tool, because they specialize in links, and that’s crucial for SEO. It primarily started as a link building tool, and links are incredibly beneficial for SEO, we’ve continued to use the tool as its offerings have increased. Ahrefs does offer cost per click predictions.

Orekov SkayaVerified Review
Posted on Dec 16, 2019

“Functional and user-friendly”

Overall rating5.0
WEBDIGITAVerified Review
Posted on Dec 10, 2019

“It has everything that any marketer needs”

Overall rating5.0
ComboAppVerified Review
Posted on Dec 4, 2019

“My favourite tool”

Overall rating5.0
Adam Hempenstall, Founder & CEO at Better ProposalsVerified Review
Posted on Dec 3, 2019

“It really is a no-brainer”

Overall rating5.0

I'm Adam, founder, and CEO at Better Proposals. I would like to share my thoughts regarding my use of the Ahrefs tool. It’s much more user-friendly and provides so many useful features that I definitely get my money’s worth every month. It has the most up-to-date keyword data and backlinks.

Alex Lapp, Social Media Manager at Insite AdviceVerified Review
Posted on Nov 29, 2019

“Great”

Overall rating4.0

It provides Best Data but I find it expensive sometimes.

Skyracle TechnologiesVerified Review
Posted on Nov 5, 2019

“Must have software for every SEO agency”

Overall rating5.0

Pros: Nothing can beat its features

Cons: Little bit expensive

Victoria Naichuk, Digital Marketing Specialist at RomexsoftVerified Review
Posted on Oct 24, 2019

“Best service for SEO”

Overall rating5.0

Pros: Great interface, all in all

Cons: backlinks overview only for 2 last month

Gautham Ramakrishnan, Head Of Marketing at ZomentumVerified Review
Posted on Oct 17, 2019

“The best SEO tool in the market!”

Overall rating5.0

I have been using Ahrefs for more than 3 years now and the tool has been doing wonders for me and my team! The tool has actually helped me to scale multiple businesses organically! I'd recommend this tool anyday to any business!

Capabilities

Ahrefs features

The full feature set, grouped by module.

SEO Software

  • Competitor Analysis
  • Keyword Research
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Citation Monitoring
  • SERP Performance Analysis
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Custom Report Generation

Plans

Ahrefs pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Lite$129.00 / month
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked prompts
  • 100,000 crawl credits
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
Standard$249 / month
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked prompts
  • 500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
Advanced$449 / month
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked prompts
  • 1,500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Works with

Integrations

Ahrefs connects with the tools your team already uses.

Media

Screenshots & video