Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Media Buying & Planning Agencies
Goodfirms has reviewed 3,822 Media Buying & Planning Agencies as of September 2026 across 102 countries. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, Jersey City). Across the category, the median hourly rate is $37, median client rating is 4.8, and 17% of firms employ 50+ members. Explore the vetted Media Buying & Planning Agencies companies below, compare their strengths, and connect with the provider best suited to your requirements.
Buying media without the right strategy can drain budgets fast. That’s why top media buying agencies focus on precision, performance, and constant optimization across digital and traditional channels. Goodfirms makes this process easier by curating a vetted list of trusted media buying and planning agencies, evaluated on market presence, client feedback, and proven results. With detailed profiles, verified reviews, and smart filters, Goodfirms helps businesses confidently compare media buying companies that align with their goals, budget, and target audience.
How this list is built: All 3,822 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Media Buying Companies & Planning Firms
We don't fit the mold. A marketing company, a PR firm, a digital agency - none are quite enough. We create brands and advertising campaigns for companies and organizations across the nation. We build enterprise-level web and mobile applications. We handle crisis communications for clients we can't mention. And we are able to do it ... read KPS3 Marketing reviews & insights
We don't fit the mold. A marketing company, a PR firm, a digital agency - ... read KPS3 Marketing reviews & insights
NA50 - 2491991Reno, United StatesFrom strategic PR programs and social media campaigns to search-engine marketing, copy writing and media tours, our team will help craft the right PR strategy to deliver results. As a boutique PR agency, we deliver award-winning results for clients. Our business has been generated 90% by referrals. We’re confident that few, if any, other agencies ... read Lee And London reviews & insights
From strategic PR programs and social media campaigns to search-engine marketing, copy writing and media ... read Lee And London reviews & insights
NA2 - 92013San Diego, United StatesBelief is a powerful word. A sustaining word. At Exponent, it is the foundation and result of everything we accomplish for our clients. Our bold, nimble approach has earned accolades for building belief through purpose, innovation and creativity. We’ve earned Agency of the Year recognition by PR Week Awards and SABRE Awards by helping brands ... read Exponent PR reviews & insights
Belief is a powerful word. A sustaining word. At Exponent, it is the foundation and ... read Exponent PR reviews & insights
NA10 - 492006Minneapolis, United StatesKCD PR is a top-ranked financial PR firm providing public relations, marketing communications and social media marketing strategy to clients in the financial, fintech, cybersecurity, high-tech and professional services industries. The award winning firm boasts a team of professionals who are focused on delivering excellence across all aspects of strategic communications; specifically traditional and social ... read KCD PR reviews & insights
KCD PR is a top-ranked financial PR firm providing public relations, marketing communications and social ... read KCD PR reviews & insights
NA2 - 92009San Diego, United StatesAt Liquid, we’re here to help your brand stand for something people actually believe in. An identity they want to assume. A team they want to suit up for. A Tribe where they know they belong. Because when your brand’s values are authentic, energizing and shared by your company, employees and customers, you have a ... read Liquid PR Agency reviews & insights
At Liquid, we’re here to help your brand stand for something people actually believe in. ... read Liquid PR Agency reviews & insights
NA50 - 2492000San Jose, United StatesWe’re a communications agency that unleashes the power of relationships and connections to deliver great ideas and get results. Headquartered in Baltimore, MD with an additional office in Harrisburg, PA.
We’re a communications agency that unleashes the power of relationships and connections to deliver great ... read Abel Communications reviews & insights
NA50 - 2492005Baltimore, United StatesFallston Group, LLC is a highly trusted, executive advisory firm focused on building, strengthening and defending reputations. We operate where leadership, strategy and communications intersect. Reputations are both positively and negatively impacted by many variables. Whether working with clients in a proactive or reactive sense, we engage with velocity and vision while turning adversity into ... read Fallston Group reviews & insights
Fallston Group, LLC is a highly trusted, executive advisory firm focused on building, strengthening and ... read Fallston Group reviews & insights
NA50 - 2492009Baltimore, United StatesAJ Ross Creative Media, Inc. is a full service Advertising, Marketing and Web Design Company that provides product/brand positioning, marketing strategy, and creative development for the Healthcare, Real Estate, Corporate. Manufacturing, Tourism and Engineering industry. AJ Ross’s services include graphic design, sales promotions, website development, PR, broadcast, media planning and placement.
AJ Ross Creative Media, Inc. is a full service Advertising, Marketing and Web Design Company ... read AJ Ross Creative Media reviews & insights
NA50 - 2491991NYC, United StatesBottle is a multi-award winning communications consultancy serving B2B, consumer, financial, healthcare and technology sectors. We pride ourselves on generating great results from campaigns based on sound customer insight. This enables us to tell your company or brand story in a compelling and creative manner, and to bring your story to life and disseminate it ... read Bottle reviews & insights
Bottle is a multi-award winning communications consultancy serving B2B, consumer, financial, healthcare and technology sectors. ... read Bottle reviews & insights
NA50 - 2492003Oxford, United KingdomOmnicom Group (NYSE: OMC) is a strategic holding company that has the industry’s most diverse portfolio of more than1,000 companies serving over 5,000 clients in more than 100 countries. Omnicom and its agencies have a corporate culture distinguished by a long-standing belief in the power of learning and training. The company offers the industry’s richest ... read Omnicom Group reviews & insights
Omnicom Group (NYSE: OMC) is a strategic holding company that has the industry’s most diverse ... read Omnicom Group reviews & insights
NA1,000 - 9,999London, United KingdomWe are a digital marketing agency based in Malaysia. We leverage cutting edge digital marketing services to help small, medium enterprises (SMEs) like you to get more leads and sales. We have only one obsession – fuelling growth for your business. Everything we do is about driving revenue and profitability.
We are a digital marketing agency based in Malaysia. We leverage cutting edge digital marketing ... read Grayscale Digital reviews & insights
$50 - $99/hr2 - 92020Shah Alam, MalaysiaAt 2B we focus on you, your budget and creating the creative solutions that others can’t. We consistently deliver the highest quality creative solutions without the need to charge you for services you neither need nor want.2B is firmly established as one of Canberra’s leading providers of advertising and design services. We are a locally ... read 2B reviews & insights
At 2B we focus on you, your budget and creating the creative solutions that others ... read 2B reviews & insights
NA10 - 492005Canberra, AustraliaLagos based Marketing agency offerings online and offline services in Nigeria. We have worked with companies, NGOs, Political organizations and celebrities in Nigeria to grow their brand. Digital marketing Services rendered by Kong marketing include Social media management, search engine optimization (SEO), content marketing, Facebook ads, Google AdWords & email marketing. Our offline marketing Services ... read Kong Marketing Agency reviews & insights
Lagos based Marketing agency offerings online and offline services in Nigeria. We have worked with ... read Kong Marketing Agency reviews & insights
$50 - $99/hr2 - 92018Ikeja, NigeriaMarketing agency specializing in Media Buying, Digital Content and Artificial Intelligence. We connect people with brands in the most intelligent and meaningful way.
Marketing agency specializing in Media Buying, Digital Content and Artificial Intelligence. We connect people with ... read Nowma Media House reviews & insights
< $25/hr10 - 492018Distrito Federal, MexicoAdvantage Media & Digital, LLC is a full service advertising agency based in Columbus, Ohio. We provide media buying, planning, research, creative. Advantage Media & Digital provides a turn-key marketing campaign including TV, Radio, Print and Digital, along with creative including TV and Radio production, graphic design and photography.
Advantage Media & Digital, LLC is a full service advertising agency based in Columbus, Ohio. ... read Advantage Media & Digital reviews & insights
NA2 - 92000Westerville, United StatesAdvance Ohio is an exciting digital company with a start-up personality that provides a suite of cutting-edge solutions that help a wide range of businesses reach their marketing goals. We use data to implement industry-proven solutions to drive measurable results for our customers. Advance Ohio is part of Advance Local, the leading provider of news ... read Advance Ohio reviews & insights
Advance Ohio is an exciting digital company with a start-up personality that provides a suite ... read Advance Ohio reviews & insights
NA250 - 9992016Cleveland, United StatesCommunications Counsel, Inc. is a national communications consulting firm based in Ohio. Our client list includes major universities, government leaders, major national corporations, and non-profit associations. Our work spans 25 different states.Our services include advertising, public relations, crisis communications, media training, public records law training, and confidential counsel on issues found at the intersection of ... read Communications Counsel reviews & insights
Communications Counsel, Inc. is a national communications consulting firm based in Ohio. Our client list ... read Communications Counsel reviews & insights
NA10 - 49Columbus, United StatesGREENCREST is a full-service integrated marketing agency with expertise in turning market players into industry leadersTM. In today’s ever-changing marketing world, you need a partner who can turn brands into necessities, digital marketing into desire, advertising into revenue, public relations into opportunity, SEO and SEM into success, web design into lead generation, and social media ... read Green Crest reviews & insights
GREENCREST is a full-service integrated marketing agency with expertise in turning market players into industry ... read Green Crest reviews & insights
NA10 - 491990Columbus, United StatesMore than execution, Pixaura creates a unique strategy tailored to your business goals and objectives. Do you want more leads, exposure and sales? We’ve got you. Our digital marketing ninjas take what’s unique about your brand and tell your story in a way that draws in the right consumers, and yields results. We custom-tailor solutions ... read Pixaura reviews & insights
More than execution, Pixaura creates a unique strategy tailored to your business goals and objectives. ... read Pixaura reviews & insights
NA2 - 92019Cincinnati, United StatesThere is no trade-off between quality and speed. Our common P&G background allows for instant collaborative synergy within our work teams. Having 100% of our output generated by senior executive talent translates to unparalleled quality, speed, and ultimately, value for our clients. Our consultants have successfully managed big organizations and bottom-lines around the world and ... read Cincinnati Consulting Consortium reviews & insights
There is no trade-off between quality and speed. Our common P&G background allows for instant ... read Cincinnati Consulting Consortium reviews & insights
NA10 - 49Cincinnati, United StatesFor 30 years, PROFILES has provided branding, messaging, strategic planning, earned media, digital communications, advertising, website development, special event management and crisis communications programs to support our clients' goals and objectives. Through the implementation of targeted strategies and compelling messages, our communications programs shape perceptions and generate high-impact and cost-effective results for businesses, organizations and ... read PROFILES Agency reviews & insights
For 30 years, PROFILES has provided branding, messaging, strategic planning, earned media, digital communications, advertising, ... read PROFILES Agency reviews & insights
NA2 - 91990Baltimore, United StatesWhether it's developing co-op media dollars, a network television buy, a spot television buy in 20 markets, or a digital campaign in five markets, we've got it covered. We'll help you determine the best media plan and buy for your advertising budget.700 million. The number of active internet sites currently online. Tap into our research ... read Mak Media reviews & insights
Whether it's developing co-op media dollars, a network television buy, a spot television buy in ... read Mak Media reviews & insights
NA10 - 49Baltimore, United StatesTMI is an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency & client’ relationship. We aim to empower our clients by working alongside them, sharing our industry knowledge to help deliver real results, all driven by data. Initially we were a paid only ... read TMI Collective reviews & insights
TMI is an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies ... read TMI Collective reviews & insights
NA10 - 492009Cape Town, South AfricaRobert Berning Productions, Inc. worked out of a modest New Orleans French Quarter walk up. Now, 40 years later, we are still in the New Orleans metropolitan area and have evolved into a complete communications and production company, Berning Marketing & Production. During the past 40 years, we have produced award-winning national, regional and local ... read Berning Marketing reviews & insights
Robert Berning Productions, Inc. worked out of a modest New Orleans French Quarter walk up. ... read Berning Marketing reviews & insights
$50 - $99/hr50 - 2491975New Orleans, United StatesEbony+Ivory is an independent, full-service advertising and creative agency based in South Africa, established in 1969. With over five decades of industry experience, the company provides integrated marketing, branding, media, digital, and creative solutions to help businesses build, grow, and strengthen their brands. Ebony+Ivory combines traditional advertising expertise with modern digital capabilities to deliver end-to-end ... read Ebony+ Ivory reviews & insights
Ebony+Ivory is an independent, full-service advertising and creative agency based in South Africa, established in ... read Ebony+ Ivory reviews & insights
< $25/hr10 - 491969Johannesburg, South AfricaMPH Marketing Solutions is a full-service digital and traditional advertising agency. As specialists in website design, social media, video and digital marketing we help clients throughout Metro-Detroit and all over the US. Headquartered in Berkley, Michigan and we offer the hands on attention of a boutique firm with the scale of a mega agency and ... read MHP Marketing Solutions reviews & insights
MPH Marketing Solutions is a full-service digital and traditional advertising agency. As specialists in website ... read MHP Marketing Solutions reviews & insights
NA10 - 49Berkley, United StatesWelcome to Lovio George, a boutique communications + design agency that takes our work personally. We're curious. We work hard. We make a difference. In the communities we're immersed in. In your business. From global brands to local favorites. From Shanghai to Detroit. From the Super Bowl to Detroit's Riverfront to The PGA of America. ... read Lovio George reviews & insights
Welcome to Lovio George, a boutique communications + design agency that takes our work personally. ... read Lovio George reviews & insights
NA10 - 49Detroit, United StatesFor over 30 years, Highstreet Advertising has been helping a large variety of businesses, large and small, reach and exceed their advertising and marketing goals. We invite you to explore our to see if we are the right agency for you. At Highstreet Advertising, you'll find a talented group of individuals with big ideas, experience ... read Highstreet Advertising reviews & insights
For over 30 years, Highstreet Advertising has been helping a large variety of businesses, large ... read Highstreet Advertising reviews & insights
$50 - $99/hr2 - 91981Seattle, United StatesRomph & Pou Agency is more than an advertising agency. We are an integrated marketing firm with the marketing strategy, targeted advertising creative, effective media delivery and fast execution your company deserves. Whether your marketing challenge calls for broadcast advertising, direct mail or the latest in digital and social advertising, website design, website optimization and ... read Romph Pou Agency reviews & insights
Romph & Pou Agency is more than an advertising agency. We are an integrated marketing ... read Romph Pou Agency reviews & insights
$25 - $49/hr2 - 9San Antonio, United StatesSan Antonio's largest advertising agency with full digital and traditional teams under one roof. Texas Creative was built with a graphic design and brand identity backbone. In the past several years, TXC's clients have relied on us for their expanding digital marketing needs and our broad abilities have enabled us to provide one-source solutions for ... read Texas Creative reviews & insights
San Antonio's largest advertising agency with full digital and traditional teams under one roof. Texas ... read Texas Creative reviews & insights
$50 - $99/hr2 - 9San Antonio, United StatesKelly Scott Madison is a leading independent media agency that delivers results through original solutions. Our staff stays attuned to the latest industry trends, eager to provide clients with the next business-transforming insight. From experienced professionals to fresh minds, everyone at KSM shares the distinct desire to deliver results that go beyond the expected.
Kelly Scott Madison is a leading independent media agency that delivers results through original solutions. ... read KSM Media reviews & insights
NA50 - 2491966Chicago, United StatesUSIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, we Practice the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for our client and agency partners. Founded by media pioneer Dennis ... read USIM reviews & insights
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day ... read USIM reviews & insights
NA250 - 9992004Los Angeles, United StatesUsing an agency yields many benefits. Read about our research tools, relationships with media outlets and trusted partners, our negotiation process, and how we leverage these to achieve maximum added value for our clients.
Using an agency yields many benefits. Read about our research tools, relationships with media outlets ... read Media Solutions reviews & insights
NA10 - 49Sacramento, United StatesLegal Communications is a full service advertising agency dedicated to high-impact law firm marketing and branding. We offer a broad range of creative solutions to help grow your practice. From exclusive Brand Identity to powerful TV Campaigns, Legal Communications Group positions your firm for continued growth with a well-thought-out, strategic plan. As your law firm ... read Legal Communications Group reviews & insights
Legal Communications is a full service advertising agency dedicated to high-impact law firm marketing and ... read Legal Communications Group reviews & insights
$50 - $99/hr2 - 9Warminster, United StatesInPulse Digital is a strategic and creative digital marketing agency with over 15 years of experience. Before digital was cool, and FB or YouTube existed, we were helping transform companies' communications. With deep expertise in data-driven digital and social strategy, content production and unique paid media efficiencies, InPulse Digital exists to find the right strategy ... read Inpulse Digital reviews & insights
InPulse Digital is a strategic and creative digital marketing agency with over 15 years of ... read Inpulse Digital reviews & insights
< $25/hr10 - 492010Miami, United StatesAmplified is a full-service digital media buying agency, providing end-to-end campaign strategy and management. Whether you’re an agency or a brand, we serve as an extension of your team to run the day-to-day management, so you can focus on what you do best. Digital media is our passion and analytics are our currency. We use ... read Amplified Digital Agency reviews & insights
Amplified is a full-service digital media buying agency, providing end-to-end campaign strategy and management. Whether ... read Amplified Digital Agency reviews & insights
NA2 - 92016San Diego, United StatesOur team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media. We work in areas as diverse as search engine optimization, social media marketing, email marketing and digital marketing.
Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. ... read Online Advantages reviews & insights
NA10 - 49Sunnyvale, United StatesSINCE OPENING IN 1990, THE AGENCY HAS EVOLVED AND ADAPTED TO THE CHANGING MEDIA MARKET AND NOW HAS BECOME “MEDIA AGNOSTIC”, UTILIZING TRADITIONAL AND DIGITAL MEDIA AS TOOLS IN COMMUNICATING TO BUSIER AND MORE WIRED CONSUMERS.ELKINS ADVERTISING PERENNIALLY APPEARS ON THE SAN JOSE/SILICON VALLEY BUSINESS JOURNAL LIST OF THE 25 LARGEST ADVERTISING AGENCIES IN SANTA ... read Elkins Advertising reviews & insights
SINCE OPENING IN 1990, THE AGENCY HAS EVOLVED AND ADAPTED TO THE CHANGING MEDIA MARKET ... read Elkins Advertising reviews & insights
NA10 - 491990San Jose, United StatesWe are cultural content creators that produce advertising campaigns that are culturally relevant and socially conscious. We Provide clients with an opportunity to reach, speak to, and embrace Hispanics through marketing and communications.Milagro Marketing is a full-service advertising agency that has taken the business of Hispanic marketing to a new level. We build brands that ... read Milagro Marketing reviews & insights
We are cultural content creators that produce advertising campaigns that are culturally relevant and socially ... read Milagro Marketing reviews & insights
NA50 - 249San Jose, United StatesSan Jose Internet Marketing Agency is an incorporated company that is employee owned. Our group consists of professionals that have been working together for many years and has a combined 53 years of experience helping business owners with their advertising in Internet Marketing, TV, Radio, Yellow Pages and Print. We have all invested and committed ... read San Jose Internet Marketing Agency reviews & insights
San Jose Internet Marketing Agency is an incorporated company that is employee owned. Our group ... read San Jose Internet Marketing Agency reviews & insights
NA10 - 49San Diego, United StatesOur mission is to grow the business of our customers through digital channels, associating the latest technology platforms in the areas of business intelligence, seo, paid-media and crm management, with a team of experts in strategy, performance and inbound marketing content.
Our mission is to grow the business of our customers through digital channels, associating the ... read Gigantic Digital Growth reviews & insights
$50 - $99/hr10 - 49Madrid, SpainWith backgrounds in architecture, eCommerce, graphic design, strategy and professional paper plane throwing (true story), along with what seems like a lifetime in advertising, Nectar & Co was established in 2014 with the firm belief that less is more, creativity is paramount and work should be fun. We’re proud of keeping things simple, starting conversations ... read Nectar reviews & insights
With backgrounds in architecture, eCommerce, graphic design, strategy and professional paper plane throwing (true story), ... read Nectar reviews & insights
< $25/hr2 - 92014Sydney, AustraliaOur main profile is Adwords and Facebook campaign management, as well as web development. We provide our clients with a complete solution in each case, as well as online marketing consultancy from planning to launching the business and continuous improvement of results through regular campaign optimisation.
Our main profile is Adwords and Facebook campaign management, as well as web development. We ... read Toptarget - Online Marketing Ügynökség reviews & insights
$50 - $99/hr2 - 92014Kraft Concept is a 360° Integrated Marketing agency with an objective to deliver complete strategy, marketing, technology, and consulting solutions under a single roof. Our aim is to thus help companies save their overall cost while at the same time provide a tailored fit customized solutions with a dedicated team for every project. We pride ... read Kraft Concept Marketing Solutions Pvt Ltd reviews & insights
Kraft Concept is a 360° Integrated Marketing agency with an objective to deliver complete strategy, ... read Kraft Concept Marketing Solutions Pvt Ltd reviews & insights
NA10 - 492021Mumbai, IndiaThinkLogic Media Group is an online media company that helps enterprise technology solution providers grow by driving demand and awareness in Asia Pacific through our niche online publications and bespoke marketing methodologies. ThinkLogic Media Group offers a range of innovative marketing solutions to generate demand and leads for enterprise technology marketers in Asia Pacific.
ThinkLogic Media Group is an online media company that helps enterprise technology solution providers grow ... read ThinkLogic Media Group reviews & insights
NA50 - 249Singapore, SingaporeWe are industry recognized online advertising agency which is providing all types of advertising tools that specializes in helping businesses generate revenue online as well as offline too. We believe that every client's advertising deserves transparency, hard work and ROI. We have structured our process around these to ensure that businesses are growing and constantly ... read Social Theory Marketing Pvt. Ltd reviews & insights
We are industry recognized online advertising agency which is providing all types of advertising tools ... read Social Theory Marketing Pvt. Ltd reviews & insights
< $25/hr10 - 492018Bathinda, IndiaWe are Belong Creative. We craft magnetic brands. As passionate thinkers and doers, we nurture brands to create a meaningful difference to people's lives - belong to a culture, belong to a place,, belong to a tribe. We specialise in employer branding, property branding and corporate branding, advertising campaigns and marketing communications. We work with ... read Belong Creative reviews & insights
We are Belong Creative. We craft magnetic brands. As passionate thinkers and doers, we nurture ... read Belong Creative reviews & insights
NA10 - 492009Sydney, AustraliaWE ARE A TEAM OF PROFESSIONALS WITH COMBINED EXPERTISE IN MARKETING, PRODUCTION, AND GRAPHIC DESIGN. SNXP Studio features a team of highly experienced and creative talents in marketing, photography, videography, and graphic design capable of fulfilling your visual & marketing needs. We provide a wide range of services in the fields of photos, videos, content ... read SNXP Studio reviews & insights
WE ARE A TEAM OF PROFESSIONALS WITH COMBINED EXPERTISE IN MARKETING, PRODUCTION, AND GRAPHIC DESIGN. ... read SNXP Studio reviews & insights
$100 - $149/hr10 - 492022Denpasar, Indonesia
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
Read the full methodology















