Top Media Buying & Planning Agencies

Researched by:Goodfirms Research TeamUpdated:September 29, 2026

Goodfirms has reviewed 3,823 Media Buying & Planning Agencies as of September 2026 across 102 countries. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, Jersey City). Across the category, the median hourly rate is $37, median client rating is 4.8, and 17% of firms employ 50+ members. Explore the vetted Media Buying & Planning Agencies companies below, compare their strengths, and connect with the provider best suited to your requirements.

Buying media without the right strategy can drain budgets fast. That’s why top media buying agencies focus on precision, performance, and constant optimization across digital and traditional channels. Goodfirms makes this process easier by curating a vetted list of trusted media buying and planning agencies, evaluated on market presence, client feedback, and proven results. With detailed profiles, verified reviews, and smart filters, Goodfirms helps businesses confidently compare media buying companies that align with their goals, budget, and target audience.

How this list is built: All 3,823 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of the Best Media Buying Companies & Planning Firms

Find a Media Planning Company Near you
Find a Media Planning Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Who are we? We’re a hardworking, fun loving team of strategists, artists, planners, writers, researchers, digital gurus, producers, editors, photographers, media magicians, musicians, and all around friendly Fothies who wow clients every day across the country and around the world. Even though our moms still don’t get exactly what we do.

    Who are we? We’re a hardworking, fun loving team of strategists, artists, planners, writers, researchers, ... read Ron Foth Advertising reviews & insights

    NA
    10 - 49
    Columbus, United States
  • Smart creative agency based in Turin, working for national and international clients. We use the 2.0 to make the 1.0 better. 
Our mission is to help you understand and engage (meaningful) conversations. Ask, maybe we can help!

    Smart creative agency based in Turin, working for national and international clients. We use the ... read Born Human reviews & insights

    < $25/hr
    2 - 9
    2015
    Turin, Italy
  • FISTASHKI`s team have big competence in creative with such clients like Microsoft, Renault, Lego, Samsung, Royal Canin, Hochland and etc.Monitoring, SIM score measurement, content or subject area research, content analysis, closed groups research (online focus groups), trends watching, key opinion leaders detection, target audience interests verification, best dialogue practices search, competitors activities monitoring.Creative and strategy ... read Fistashki reviews & insights

    FISTASHKI`s team have big competence in creative with such clients like Microsoft, Renault, Lego, Samsung, ... read Fistashki reviews & insights

    $25 - $49/hr
    10 - 49
    2009
    Moscow, Russia
  • Goldfish Media is an independently run multi-media company based in Oxford. We specialise in creating bespoke high-end packages for businesses like you that need help with design, social media, web content, PR, events, photography and video production.

    Goldfish Media is an independently run multi-media company based in Oxford. We specialise in creating ... read Goldfish Media reviews & insights

    < $25/hr
    2 - 9
    2016
    Moscow, Russia
  • We’ve been providing quality outdoor, street-level advertising in El Paso to businesses of all sizes since 2008. Since our launch eight years ago, we’ve grown quite a bit—we now offer 1,600 bench ad locations and waste containers locations located along busy streets and popular pedestrian thoroughfares in every El Paso neighborhood. Whether you’re a small ... read El Paso Bench Ads reviews & insights

    We’ve been providing quality outdoor, street-level advertising in El Paso to businesses of all sizes ... read El Paso Bench Ads reviews & insights

    $50 - $99/hr
    2 - 9
    El Paso, United States
  • We believe great marketing is a marriage of art and science, where insight, creativity and technology live happily ever after. Maybe even in a castle. That’s why we’re not your average advertising agency. Or social media shop. Or PR firm. Or web design group. We’re all those things rolled into one. So while traditional agencies ... read Balcom Agency reviews & insights

    We believe great marketing is a marriage of art and science, where insight, creativity and ... read Balcom Agency reviews & insights

    $50 - $99/hr
    2 - 9
    1993
    Fort Worth, United States
  • EXPLORE THE UNKNOWN. CREATE THE MEMORABLE. At SASSO, we believe that the partnership of strategic thinking and compelling creative provide meaningful experiences and genuine solutions. We solve our clients’ biggest challenges and position them to have an edge over their competition while keeping pace with the ever-changing consumer. We’re not different simply because we say ... read SASSO reviews & insights

    EXPLORE THE UNKNOWN. CREATE THE MEMORABLE. At SASSO, we believe that the partnership of strategic ... read SASSO reviews & insights

    $25 - $49/hr
    10 - 49
    2011
    Baton Rouge, United States
  • Three Box Strategic Communications is a Dallas-based marketing, PR and strategic communications agency named one of Forbes' Best PR Firms in America. Since 2000, we've been the team trusted by brands across the country to tell their stories. The world has changed a lot since then, but strategic communication stands on a consistent blueprint – ... read Three Box reviews & insights

    Three Box Strategic Communications is a Dallas-based marketing, PR and strategic communications agency named one ... read Three Box reviews & insights

    $25 - $49/hr
    2 - 9
    Dallas, United States
  • When talent meets passion, amazing things happen. Nowhere is that more apparent than at Duncan/Day. We’re motivated by a desire to create compelling content and strategy that drives brand preferences. We connect our clients with engaged audiences through effective branding, design, corporate communications, online marketing and packaging. Our collaborative team works the way you work. ... read Duncan/Day reviews & insights

    When talent meets passion, amazing things happen. Nowhere is that more apparent than at Duncan/Day. ... read Duncan/Day reviews & insights

    $50 - $99/hr
    2 - 9
    1986
    Plano, United States
  • We must do the things we think we cannot do. Our first goal is to go beyond the pure advertising business and communication conventions, beyond what has already been seen and heard. Beyond “the impossible to do better”. Every day we ask ourselves what can involve people and by what means. Our answer is always ... read TBWA \ Italy reviews & insights

    We must do the things we think we cannot do. Our first goal is to ... read TBWA \ Italy reviews & insights

    < $25/hr
    50 - 249
    1971
    Milan, Italy
  • Scoppechio is a customer activation agency. We deliver exceptional experiences for companies to dynamically engage audiences across a wide range of channels and touchpoints to support business growth. We serve a broad range of companies where success is particularly reliant on local and regional activation.

    Scoppechio is a customer activation agency. We deliver exceptional experiences for companies to dynamically engage ... read Scoppechio reviews & insights

    NA
    50 - 249
    1987
    Cincinnati, United States
  • We are an independent creative agency based in Dallas, TX. We partner with good companies to elevate their brands through work that is brave, purposeful, and passionately well-crafted.

    We are an independent creative agency based in Dallas, TX. We partner with good companies ... read Fortunato reviews & insights

    $50 - $99/hr
    2 - 9
    2019
    Dallas, United States
  • We're Redonk, a NO-BULL digital marketing agency. We help brands map and understand the broader context of their customers’ journey. We use this insight to design experiences that build brands, deepen customer relationships and grow business.

    We're Redonk, a NO-BULL digital marketing agency. We help brands map and understand the broader ... read Redonk Marketing reviews & insights

    $50 - $99/hr
    2 - 9
    2002
    Plano, United States
  • First Impressions Advertising & Consulting can save the customer up to 40-50% off production of a 1080 high definition :30 commercial. To our Clients we offer still shot and motion shot HD commercial to give the client an opportunity to save 35 to 40% off the cost of production. We have a history of saving ... read First Impressions Advertising & Consulting reviews & insights

    First Impressions Advertising & Consulting can save the customer up to 40-50% off production of ... read First Impressions Advertising & Consulting reviews & insights

    NA
    10 - 49
    Owings Mills, United States
  • SilverBack Advertising is a full-service advertising agency specializing in automotive accounts. We provide the experience, resources, and sophistication that clients want along with the flexibility and accountability that clients need. We have state-of-the-art resources and over 25 years of combined advertising experience ready to work for you. When you partner with SilverBack Advertising you'll have ... read Silverback Advertising reviews & insights

    SilverBack Advertising is a full-service advertising agency specializing in automotive accounts. We provide the experience, ... read Silverback Advertising reviews & insights

    $25 - $49/hr
    10 - 49
    1998
    Baton Rouge, United States
  • We are a full-service media agency, providing award winning communication solutions for our clients. We provide strategy, planning and buying across both traditional and digital media platforms. We don’t just look at the numbers, we dig deeper, we look for the story behind the story. We find the “so what” to give our clients the ... read Meta Media reviews & insights

    We are a full-service media agency, providing award winning communication solutions for our clients. We ... read Meta Media reviews & insights

    NA
    10 - 49
    2019
    Cape Town, South Africa
  • Seattle Advertising offers brand development, SEO, copywriting, mobile advertising and more. Push your brand to the top of search engines with our digital marketing services.

    Seattle Advertising offers brand development, SEO, copywriting, mobile advertising and more. Push your brand to ... read Seattle Advertising reviews & insights

    $50 - $99/hr
    10 - 49
    1989
    Bellevue, United States
  • Echo Media is a Michigan-based full-service mar­ket­ing & brand­ing agency that exists to pro­vide creativity-based and strategy-centered mar­ket­ing and com­mu­ni­ca­tions solu­tions to nonprofits, higher ed institutions, municipalities and mission-driven businesses who have a pas­sion to change the world for good. We are here to assist our client partners in a variety of marketing related services, ... read Echo Media reviews & insights

    Echo Media is a Michigan-based full-service mar­ket­ing & brand­ing agency that exists to pro­vide creativity-based ... read Echo Media reviews & insights

    NA
    10 - 49
    Detroit, United States
  • Helping brands increase there DTC and Amazon sales using paid media, social media, and content marketing.

    Helping brands increase there DTC and Amazon sales using paid media, social media, and content ... read LS Media reviews & insights

    < $25/hr
    2 - 9
    2012
    Westport, United States
  • Topfloor Digital Media is a Grand Rapids, Michigan-based media partner. Bred from an integrated marketing and communications firm, our team provides full-service media strategy and placement in both digital and traditional media environments.While our desks may sit in West Michigan, we get outside the mitten too

    Topfloor Digital Media is a Grand Rapids, Michigan-based media partner. Bred from an integrated marketing ... read Top Floor Digital Media reviews & insights

    NA
    10 - 49
    Grand Rapids, United States
  • Borshoff is where proven expertise meets fearless creativity. We’re a truly integrated marketing communications agency, helping brands find and share their voices across all internal and external touchpoints. We have a deep bench of marketers, communicators and creatives who partner with our clients to solve their most complex challenges. Our success is rooted in the ... read Borshoff reviews & insights

    Borshoff is where proven expertise meets fearless creativity. We’re a truly integrated marketing communications agency, ... read Borshoff reviews & insights

    < $25/hr
    10 - 49
    1984
    Indianapolis, United States
  • What began as a small startup to help small- and medium-sized law firms with their basic marketing needs has since blossomed into an ever-growing group of experienced, skilled, and creative marketing professionals working together to exceed expectations for a wide range of clients located throughout the country, including law firms, healthcare organizations, and even other ... read Lafleur Marketing reviews & insights

    What began as a small startup to help small- and medium-sized law firms with their ... read Lafleur Marketing reviews & insights

    NA
    10 - 49
    2014
    Grand Rapids, United States
  • A full-service marketing agency focused on helping medium-sized businesses grow and grow.Powerful positionings that separate you from your competition in a meaningful and compelling way.Breakthrough broadcast advertising campaigns designed to get noticed and drive sales now.Fully responsive, dynamic websites that present your brand in a powerful and engaging light.

    A full-service marketing agency focused on helping medium-sized businesses grow and grow.Powerful positionings that separate ... read PRstoreky reviews & insights

    $50 - $99/hr
    2 - 9
    2006
    Louisville, United States
  • Good Advertising is a business-to-business sales and marketing communications company. We help our Fortune 500 clients' to execute an effective new business process.

    Good Advertising is a business-to-business sales and marketing communications company. We help our Fortune 500 ... read Good Advertising reviews & insights

    < $25/hr
    10 - 49
    1982
    Memphis, United States
  • Cobblestone Media Group is a Memphis, TN based, full service digital marketing agency that helps attract valuable website traffic, leads, and customers to our client's websites through proven internet marketing strategies. Looking to get your marketing strategy back on track? Like to get more customers? Our expert team of digital marketing experts are here to ... read Cobblestone Media Group reviews & insights

    Cobblestone Media Group is a Memphis, TN based, full service digital marketing agency that helps ... read Cobblestone Media Group reviews & insights

    < $25/hr
    2 - 9
    2011
    Memphis, United States
  • Berk Marketing has a simple mission: we are advocates for our clients’ interests. We don’t work for radio or television stations. We aren’t in the business of selling ad space to fill a calendar. We work for you, our clients. We make it our mission to get you the most effective results with your advertising. ... read Berk Marketing reviews & insights

    Berk Marketing has a simple mission: we are advocates for our clients’ interests. We don’t ... read Berk Marketing reviews & insights

    NA
    10 - 49
    Los Angeles, United States
  • Harmelin Media specializes in strategic media solutions, and has more than 38 years of experience helping clients navigate a rapidly changing media landscape across digital, traditional and lifestyle forms. The firm has grown with a diverse client roster including many Fortune 500 companies across an array of industries, and is now one of the largest ... read Harmelin Media reviews & insights

    Harmelin Media specializes in strategic media solutions, and has more than 38 years of experience ... read Harmelin Media reviews & insights

    $25 - $49/hr
    2 - 9
    1982
    Philadelphia, United States
  • We ONLY work with DMOs. We’re brick and mortared in The Sunshine State and one of the fastest growing companies in Jacksonville, FL. With 75 years of DMO and hotel sales and marketing experience under our belts, we develop meetings, leisure and sports marketing solutions for some of the coolest destinations in the country; however, ... read Digital Edge reviews & insights

    We ONLY work with DMOs. We’re brick and mortared in The Sunshine State and one ... read Digital Edge reviews & insights

    $25 - $49/hr
    10 - 49
    2011
    Jacksonville, United States
  • We work with disruptive companies looking to stand out by bridging our love for technology, design, and experience. Founded in 2006 and strategically located in Miami, we are a multicultural team with a global vision. Some of our clients include Armani Casa, Wendy’s, Kraft, Pizza Hut, Dreamworks and Arianna Huffington’s new venture, Thrive Global. We ... read Crea7ive reviews & insights

    We work with disruptive companies looking to stand out by bridging our love for technology, ... read Crea7ive reviews & insights

    $25 - $49/hr
    10 - 49
    2006
    Miami, United States
  • We are a visionary full-service marketing and advertising agency. We believe in the power of the brand, and create all-inclusive marketing strategies to deliver maximum engagement and ROI. We don’t acquire new clients; we partner with them. As your advertising partner, our top priority is understanding your brand vision, sharing in that vision, and effectively ... read PMC Media Group reviews & insights

    We are a visionary full-service marketing and advertising agency. We believe in the power of ... read PMC Media Group reviews & insights

    $50 - $99/hr
    2 - 9
    2012
    Providence, United States
  • Eyemark Media is in the media planning and buying industry. We specialize in negotiating great values across all media channels, including print, broadcast, digital, out-of-home and direct mail. Our seasoned media buyers have great relationships with media vendors and know the tricks of the trade to get you the very best return on your media ... read Eyemark Media reviews & insights

    Eyemark Media is in the media planning and buying industry. We specialize in negotiating great ... read Eyemark Media reviews & insights

    $25 - $49/hr
    2 - 9
    2015
    Charlotte, United States
  • At The Republik, "Boldly Go"​ is more than our purpose, it is our promise. We are dreamers, thinkers and doers united under a shared mindset to stand out and stand apart. Transforming client challenges into opportunities. And bold ideas into actions. Beyond the norm. We are prepared for anything. And will stop at nothing. When ... read THE REPUBLIK reviews & insights

    At The Republik, "Boldly Go"​ is more than our purpose, it is our promise. We ... read THE REPUBLIK reviews & insights

    $50 - $99/hr
    2 - 9
    2001
    Raleigh, United States
  • Advertising agency offering compelling communications and brand development strategies. Capabilities include comprehensive ad campaigns, graphic design, strategic messaging, marketing collateral, website design, media planning/buying, social media and public relations.

    Advertising agency offering compelling communications and brand development strategies. Capabilities include comprehensive ad campaigns, graphic ... read Boom Advertising reviews & insights

    $50 - $99/hr
    2 - 9
    1997
    Charleston, United States
  • Based in San Francisco, Ars X Machina (AXM) is a female-founded media solutions and analytics agency on a mission to architect meaningful media solutions at the intersection of humans and technology. AXM was born out of holding company veterans who knew there was a better way to partner with and service clients. While data, AI ... read Ars X Machina reviews & insights

    Based in San Francisco, Ars X Machina (AXM) is a female-founded media solutions and analytics ... read Ars X Machina reviews & insights

    NA
    10 - 49
    2005
    San Francisco, United States
  • As an attorney, your prospective clients have a world of choices, but until they've heard of you, you're not one of them. That's where we come in! Whether you're one of the many who haven't fully crossed over to the digital revolution, or a veteran online marketeer, we can be of assistance. Marketing your law ... read Precision Legal Marketing reviews & insights

    As an attorney, your prospective clients have a world of choices, but until they've heard ... read Precision Legal Marketing reviews & insights

    < $25/hr
    10 - 49
    2014
    Virginia Beach, United States
  • We are a group of digital marketing professionals, each with specialized skills. We work together with to develop and execute effective digital strategies for small, medium and large businesses. The leaders at 81 & Sunny are an extension of your team and are embedded within your organization with one goal in mind, which is to ... read EightyOne & Sunny reviews & insights

    We are a group of digital marketing professionals, each with specialized skills. We work together ... read EightyOne & Sunny reviews & insights

    < $25/hr
    2 - 9
    2017
    Sarasota, United States
  • Sierra Computer Group is Northern Nevada's largest and most knowledgeable Information Technology firm. We have been designing, deploying and managing computer solutions for our clients since 1982. From high-end servers, to custom workstations, networking equipment, backup and disaster recovery, we provide the technical expertise to make your business more profitable.

    Sierra Computer Group is Northern Nevada's largest and most knowledgeable Information Technology firm. We have ... read Sierra Computer Group reviews & insights

    < $25/hr
    10 - 49
    1982
    Reno, United States
  • At the Middle Agency, we boost your company thanks to the creation of unique, innovative, and personalized marketing strategies.

    At the Middle Agency, we boost your company thanks to the creation of unique, innovative, ... read Middle Agency reviews & insights

    $100 - $149/hr
    2 - 9
    2019
    Montreal, Canada
  • Международное digital-агентство с офисами в 5 странах: Беларуси, Казахстане, Узбекистане, Молдове и России. За 7 лет активной работы в нашем портфолио крупнейшие бренды в разных сферах бизнеса: авто, e-commerce, банки, застройщики и недвижимость, мобильные операторы и интернет-провайдеры, FMCG. Wunder Digital TOO выступает членом международной Ассоциации интерактивной рекламы, а также является партнером Центрально-Азиатской Рекламной Ассоциации.

    Международное digital-агентство с офисами в 5 странах: Беларуси, Казахстане, Узбекистане, Молдове и России. За 7 ... read Wunder Digital TOO reviews & insights

    NA
    50 - 249
    2013
  • Focus point Social is an advertising agency focused on building multichannel ad funnels and growth strategies. We help talented wellness, nutrition, and fitness businesses increase ROI through paid ads.

    Focus point Social is an advertising agency focused on building multichannel ad funnels and growth ... read Focus point Social reviews & insights

    NA
    2 - 9
    2017
    Bratislava, Slovakia
  • We believe in understanding and connecting people by making sense of data in the digital world. We combine the use of data, creativity, past learning & behavioral science to ensure that we deliver optimal results for businesses.

    We believe in understanding and connecting people by making sense of data in the digital ... read Bricks & Clicks reviews & insights

    NA
    2 - 9
    2014
    Petaling Jaya, Malaysia
  • As leading-edge brand and information design strategists for over two decades, TWG Communications has been exceeding client expectations. As a full service agency, we build brands, apply digital and social media expertise, produce outstanding videos, craft intuitive infographics, design functional collateral materials, and so much more. With our expertise, we have generated actual and tangible ... read TWG Communications reviews & insights

    As leading-edge brand and information design strategists for over two decades, TWG Communications has been ... read TWG Communications reviews & insights

    NA
    10 - 49
    1996
    Toronto, Canada
  • Jovie Social is on it. For years, we have worked with professionals, businesses, and agencies to provide the decisive push that will help set a social media strategy into motion for long-term results. Social media is a force to be reckoned with, and every business needs a concrete plan tied to its objectives. If you ... read Jovie Social reviews & insights

    Jovie Social is on it. For years, we have worked with professionals, businesses, and agencies ... read Jovie Social reviews & insights

    NA
    2 - 9
    Los Angeles, United States
  • We earn trust by delivering results! We are a B2B Services Partner, bringing to you a range of services & solutions in Marketing and Logistics. We offer a unique freemium marketing solution that allows you to pay us only after we generate revenue for you. Our service costs you absolute 0 dollars until you make ... read Ecstasie reviews & insights

    We earn trust by delivering results! We are a B2B Services Partner, bringing to you ... read Ecstasie reviews & insights

    $50 - $99/hr
    50 - 249
    2014
    Pune, India
  • We are a fast-growing digital marketing agency in Tanzania that helps small, medium, and big businesses to grow through online marketing. Whether it's Social media marketing, search engine optimization, web designing, Google paid Ads or Social media paid Ads, we can easily help you get found online by your potential buyers. Being among the list ... read AdsFOX Marketing reviews & insights

    We are a fast-growing digital marketing agency in Tanzania that helps small, medium, and big ... read AdsFOX Marketing reviews & insights

    NA
    2 - 9
    2019
    Kichwele, Tanzania
  • Perfect PR is the agency of public communications that has been working in Ukraine since 2011. We propose the most effective communication solutions in a private, state and public sector. Our vision is to become an integral solution for brand development. Perfect PR specialists perform as independent consultants in the reputation audit for businesses. Moreover, ... read Perfect PR reviews & insights

    Perfect PR is the agency of public communications that has been working in Ukraine since ... read Perfect PR reviews & insights

    $25 - $49/hr
    10 - 49
    2011
    Lviv, Ukraine
  • Introducing Next Level Media, your go-to social media marketing agency that knows how to make your brand speak out loud! We specialize in the hottest social media trends & channnels right now: Influencer, TikTok, Xiaohongshu, and Lemon8 marketing! With our expert strategies and creative ideas, we power up your brand stories and bring them to ... read NLevel reviews & insights

    Introducing Next Level Media, your go-to social media marketing agency that knows how to make ... read NLevel reviews & insights

    NA
    10 - 49
    2020
    Kuala Lumpur, Malaysia
  • s one of the top video production companies in Atlanta, since 2007, our team has brought creativity to the table at every stage of production; concept creation, writing, casting, video production, high-speed Phantom visuals, XR, robotics, post-production, motion graphics, and content management. Fast forward 15 years later and REMEDY (3D Office Tour) has become a ... read Remeday reviews & insights

    s one of the top video production companies in Atlanta, since 2007, our team has ... read Remeday reviews & insights

    < $25/hr
    10 - 49
    2007
    Buford, United States

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Market Influencers
Bottom-right · X ≥ 50, Y < 50
2FIRMS

Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.

Top 5 by composite score

1intouch57 / 472WEDEX57 / 44
Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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Average hourly rates by region.

Where you hire affects what you pay by up to 3×. Comparable quality is available across regions - the rate gap between the priciest and cheapest is the single biggest lever on a project budget.

Average hourly rate · USD

AUOceania$84/hr$84
ZAAfrica$77/hr$77
USNorth America$71/hr$71
GBWestern Europe$71/hr$71
SGAsia Pacific$71/hr$71
UAEastern Europe$57/hr$57
MXLATAM$55/hr$55
INSouth Asia$47/hr$47

What the gap actually buys you

The rate gap between the highest- and lowest-cost regions is largely a cost-of-living and labor-market gap - not a quality gap. Top-tier firms in lower-cost regions routinely deliver work competitive with premium markets at a fraction of the cost.

That said, time-zone overlap, language alignment, and IP protection vary by region. Eastern Europe and LATAM hit a sweet spot: meaningful cost savings with same-day overlap for US/EU clients.

~70%

Typical cost savings when moving a $100K/year dev contract from a premium market to a top value destination - comparable skill, comparable delivery quality.

All countries ranked by Value Score.

Every country with 100+ vetted firms in this category, ranked by Value Score.

CountryFirmsAvg RateAvg RatingValue ScoreAction
INIndia782$48/hr4.983View firms
CACanada187$69/hr577View firms
USUnited States1,285$71/hr4.775View firms
GBUnited Kingdom143$75/hr575View firms
AEUAE119$69/hr4.974View firms
INIndia
782 firms$48/hr4.9
Value Score83 / 100
CACanada
187 firms$69/hr5
Value Score77 / 100
USUnited States
1,285 firms$71/hr4.7
Value Score75 / 100
GBUnited Kingdom
143 firms$75/hr5
Value Score75 / 100
AEUAE
119 firms$69/hr4.9
Value Score74 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Found your target region?

Browse all firms in your chosen country - or let us hand-pick matches based on your project, budget, and time-zone preference.

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Countries with the best Value Score for media planning hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
United States · $0-24/hr

196 firms in this tier - more than any other country, averaging 4.0 ★. Top picks: 216digital, Pure Design Solution, Renoun Creative.

Mid-tier leader
United States · $50-99/hr

193 firms in this tier - more than any other country, averaging 4.9 ★. Top picks: Corecentrix Business Solutions, Venture Aviator, Disrupt Minds.

Top tier leader
United States · $150+/hr

80 firms in this tier - more than any other country, averaging 4.7 ★. Top picks: Colormatics, Cultivating & Marketing Professionals, Offshore Marketers.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

Found your target region?

Browse all media planning firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

Get 3 AI-Matched Firms