Top Media Buying & Planning Agencies

Researched by:Goodfirms Research TeamUpdated:September 29, 2026

Goodfirms has reviewed 3,823 Media Buying & Planning Agencies as of September 2026 across 102 countries. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, Jersey City). Across the category, the median hourly rate is $37, median client rating is 4.8, and 17% of firms employ 50+ members. Explore the vetted Media Buying & Planning Agencies companies below, compare their strengths, and connect with the provider best suited to your requirements.

Buying media without the right strategy can drain budgets fast. That’s why top media buying agencies focus on precision, performance, and constant optimization across digital and traditional channels. Goodfirms makes this process easier by curating a vetted list of trusted media buying and planning agencies, evaluated on market presence, client feedback, and proven results. With detailed profiles, verified reviews, and smart filters, Goodfirms helps businesses confidently compare media buying companies that align with their goals, budget, and target audience.

How this list is built: All 3,823 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of the Best Media Buying Companies & Planning Firms

Find a Media Planning Company Near you
Find a Media Planning Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Sintagma media is PR and marketing agency whose team has years of experience working in the media and publishing as well as in the marketing and PR departments of national and multinational companies. Working with clients and in the media has been an excellent basis for understanding our client needs and creating the best strategies ... read Sintagma Media reviews & insights

    Sintagma media is PR and marketing agency whose team has years of experience working in ... read Sintagma Media reviews & insights

    < $25/hr
    2 - 9
    Zagreb, Croatia
  • By curiously questioning everything, we aspire to think, design, do, and be better. Every day. At Granyon, we design great experiences that establish emotional connections and drive engagement. Our approach is based on trust and asking the right questions. At the right time. This is how good results appear — and it's also how good ... read Granyon reviews & insights

    By curiously questioning everything, we aspire to think, design, do, and be better. Every day. ... read Granyon reviews & insights

    < $25/hr
    2 - 9
    2016
    Copenhagen, Denmark
  • People 'n Rich - H is a communications holding group and affiliated partner of Hakuhodo, Japan's 2nd largest agency with access to a global network of 67 offices around the world. Backed with a repository of global research, data and insights, we know how to tell a good brand story in an integrated manner across ... read People 'n Rich reviews & insights

    People 'n Rich - H is a communications holding group and affiliated partner of Hakuhodo, ... read People 'n Rich reviews & insights

    $25 - $49/hr
    50 - 249
    1988
    Kuala Lumpur, Malaysia
  • Koeppel Direct is a leading direct response television and digital media buying agency specializing in integrated, multi-channel direct response television - DRTV, online direct response, radio direct response and print direct response campaigns that generate results and drive sales, immediately and long-term.

    Koeppel Direct is a leading direct response television and digital media buying agency specializing in ... read Koeppel Direct reviews & insights

    < $25/hr
    10 - 49
    1995
    Dallas, United States
  • Media Perspectives Limited is Nigeria's No 1 media planning and buying agency. The agency was founded in 2001 and officially launched its services to the public in 2005. Since then, we have grown in size and reputation and are now a member of the Starcom MediaVest Group, the largest media advertising network in the world. ... read Starcom Media Perspectives reviews & insights

    Media Perspectives Limited is Nigeria's No 1 media planning and buying agency. The agency was ... read Starcom Media Perspectives reviews & insights

    $50 - $99/hr
    50 - 249
    2001
    Ikeja, Nigeria
  • We speak human, in a digital world. We are a full service digital, creative & BTL agency based in Mexico City working with clients around the globe. We help brands connect, engage and create meaningful experiences.

    We speak human, in a digital world. We are a full service digital, creative & ... read Conqr reviews & insights

    < $25/hr
    2 - 9
    City of Mexico, Mexico
  • Cyrid Media offers Business-Focused Digital Marketing Solutions for CMO’s, Business Owners, and Senior Marketers. We are a next generation marketing intelligence firm with advanced AdTech capabilities. Our streamlined, omni-channel approach is designed to improve audience development, drive marketing transformation, capture actionable data insights, and yield larger return on ad spend for our clients.

    Cyrid Media offers Business-Focused Digital Marketing Solutions for CMO’s, Business Owners, and Senior Marketers. We ... read Cyrid Media reviews & insights

    NA
    10 - 49
    2000
    Warrensville Heights, United States
  • HOLY is an independent, 100% employee-owned Nordic advertising agency with a strong belief in communication and its impact on people.We believe in a committed team of enlightened people who drive brands forward. We always challenge the conventional and never take the easiest path - we take the most interesting. With new thinking and innovation, we ... read HOLY AGENCY reviews & insights

    HOLY is an independent, 100% employee-owned Nordic advertising agency with a strong belief in communication ... read HOLY AGENCY reviews & insights

    < $25/hr
    2 - 9
    2014
    Stockholm, Sweden
  • Roop & Co. is an award-winning, integrated marketing agency that specializes in content marketing and graphic design for B2B businesses. We create compelling content, distribute it across digital and traditional channels, and measure its impact on our clients’ business goals. Equipped with vast industry expertise, wide-ranging capabilities and distinct talent, our team delivers a hands-on, ... read Roop & Co reviews & insights

    Roop & Co. is an award-winning, integrated marketing agency that specializes in content marketing and ... read Roop & Co reviews & insights

    NA
    2 - 9
    1996
    Westlake, United States
  • We started in 2007 in Minsk with a small team. During this time, offices were opened in Moscow, New York and Almaty. Our agencies develop expertise in their region - this gives room for maneuver. For thirteen years of work, we have implemented more than 2000 projects of international and national advertisers. In Belarus we ... read Artox Media Russia reviews & insights

    We started in 2007 in Minsk with a small team. During this time, offices were ... read Artox Media Russia reviews & insights

    $25 - $49/hr
    50 - 249
    2007
    Moscow, Russia
  • We are a full-service Web Design, Email Marketing, Search Engine Optimization (SEO/SEM), and Social Marketing agency located just outside of Dallas in Plano, TX. We actively service hundreds of clients, including many national and global accounts. We research, design, develop, execute, and track the results from our web based marketing solutions.

    We are a full-service Web Design, Email Marketing, Search Engine Optimization (SEO/SEM), and Social Marketing ... read Atomic Design & Consulting reviews & insights

    $50 - $99/hr
    2 - 9
    2002
    Plano, United States
  • At T2 Media, we plan, negotiate, buy and steward media buys including television, radio, print, out of home, digital display, digital video, paid search and paid social. We don’t design your advertising creative, but we make sure your target audience sees, hears or experiences it.

    At T2 Media, we plan, negotiate, buy and steward media buys including television, radio, print, ... read T2 Media reviews & insights

    $100 - $149/hr
    2 - 9
    Plano, United States
  • Lessing-Flynn was founded in 1907, some eight decades before Al Gore got around to inventing the Internet. At the time, America was struggling through a period of economic turmoil that would be forever remembered as The Panic of 1907. In other words, the perfect time for a young man by the name of Lessing to ... read Lessing-Flynn reviews & insights

    Lessing-Flynn was founded in 1907, some eight decades before Al Gore got around to inventing ... read Lessing-Flynn reviews & insights

    < $25/hr
    2 - 9
    1907
    Des Moines, United States
  • Gone are the days of putting out a low payment lease offer and relying on the OEM nameplate to drive your business. DMG’s team works with you, hand-in-hand, to bring your unique story to life so your customers know who they’re choosing to do business with. There’s more to advertising than just paid media. Our ... read Driven Media Group reviews & insights

    Gone are the days of putting out a low payment lease offer and relying on ... read Driven Media Group reviews & insights

    NA
    10 - 49
    Hunt Valley, United States
  • Happy Hour Media Group is a rapidly growing advertising agency with deep roots in broadcast media buying/creative. We raise the bar to render success in a way that impacts our clients’ businesses. Driven by transparency, our passion is to help clients create and distribute their message to drive engagement with their advertising. We prove our ... read Happy Hour reviews & insights

    Happy Hour Media Group is a rapidly growing advertising agency with deep roots in broadcast ... read Happy Hour reviews & insights

    < $25/hr
    10 - 49
    2015
    Bellevue, United States
  • We are dedicated to serving best-practices organizations committed to enhancing the lives of the communities they serve. Our clients include national and international leaders in their categories. From Fortune 500 companies to leading global non-profits, from innovative start-ups to venerable government agencies. If you “do good,” we’re committed to helping you do better.

    We are dedicated to serving best-practices organizations committed to enhancing the lives of the communities ... read Interlex reviews & insights

    $50 - $99/hr
    2 - 9
    San Antonio, United States
  • Our mission is to see uninspired companies inspired and inspired companies build deeper relationships with both customers and employees. We work with companies to help them communicate their value clearly to attract the right customers so they can increase revenue more quickly. 4th Avenue Media is a full-service marketing and communication firm specializing in differentiating ... read 4th Avenue Media reviews & insights

    Our mission is to see uninspired companies inspired and inspired companies build deeper relationships with ... read 4th Avenue Media reviews & insights

    < $25/hr
    2 - 9
    2008
    Bellevue, United States
  • We believe that every interaction a consumer has with a brand can and should be great. It’s a challenge and a privilege we take very seriously. We start off every day with one challenge: do something great. We’re driven consultants, creatives, and strategists who improve clarity and connection, creating and enhancing great brands that move ... read The Atkins Group reviews & insights

    We believe that every interaction a consumer has with a brand can and should be ... read The Atkins Group reviews & insights

    $100 - $149/hr
    2 - 9
    1963
    San Antonio, United States
  • CCMedia is a full service media buying agency. We offer our clients a wide range of services, including digital media, traditional media, social media marketing, and we are a Google Certified Partner. We are all about exponentially increasing our clients’ advertising exposure, revenue, and campaign results through creative, proven media strategies. We offer unique and ... read CCMedia reviews & insights

    CCMedia is a full service media buying agency. We offer our clients a wide range ... read CCMedia reviews & insights

    NA
    2 - 9
    1991
    Reno, United States
  • Welcome to Wingspan. We are an independent and creatively driven marketing agency that develops powerful connections between brands and consumers. While we maintain a digitally-driven focus, we believe that it doesn’t matter where, how, or in what medium an idea is expressed. You still have to start with a great one, and execute it properly. ... read Wingspan Integrated Marketing reviews & insights

    Welcome to Wingspan. We are an independent and creatively driven marketing agency that develops powerful ... read Wingspan Integrated Marketing reviews & insights

    $25 - $49/hr
    10 - 49
    2009
    Louisville, United States
  • We are not like other media buying agencies. Our experiences with regional clients led us to develop Micro Market Media®, a trademarked media buying process which removes many of the disadvantages that regional companies encounter when investing in advertising. Regional businesses typically advertise on either local or national platforms. Local advertising can be very costly ... read A3 Media reviews & insights

    We are not like other media buying agencies. Our experiences with regional clients led us ... read A3 Media reviews & insights

    $50 - $99/hr
    2 - 9
    1995
    Philadelphia, United States
  • From TV to radio, print to internet, Nartak Media Group will turn your advertising budget into increased impressions, leads and sales. Nartak Media Group is an unbiased and efficient time/space buying service with our fingers on the pulse of the market. We purchase media VERY efficiently, enabling our clients to acquire more media at a ... read Nartak Media Group reviews & insights

    From TV to radio, print to internet, Nartak Media Group will turn your advertising budget ... read Nartak Media Group reviews & insights

    $50 - $99/hr
    2 - 9
    1984
    Pittsburgh, United States
  • MMSI is a direct-to-consumer media agency specializing in paid and pay for performance media. We offer expert guidance through every part of your video ad campaign (including linear TV, satellite, streaming/OTT, VOD, Connected TV, and more) and the know-how to scale it efficiently. Our data-driven experience leads to superior planning, strategy, and optimizations that enhance ... read MMSI reviews & insights

    MMSI is a direct-to-consumer media agency specializing in paid and pay for performance media. We ... read MMSI reviews & insights

    $50 - $99/hr
    2 - 9
    1985
    Providence, United States
  • Fish Advertising combines strategic expertise, expert media buying and on-demand creativity to prove without a doubt that speed, quality and value are not mutually exclusive. The Fish team leverages the power of creativity with the immediacy of technology for some of the most recognizable national & regional clients, delivering quality creative in remarkably short timeframes. ... read Fish Advertising, Inc reviews & insights

    Fish Advertising combines strategic expertise, expert media buying and on-demand creativity to prove without a ... read Fish Advertising, Inc reviews & insights

    $50 - $99/hr
    2 - 9
    2009
    Providence, United States
  • After working together for more than a decade in several client/agency relationships, Lee James and David Soliday joined forces to create Mythic. David grew up on the client side. Lee comes from the creative side of the agency world. These two perspectives are what allow Mythic to have a unique understanding of what a client's ... read Mythic reviews & insights

    After working together for more than a decade in several client/agency relationships, Lee James and ... read Mythic reviews & insights

    $50 - $99/hr
    2 - 9
    Charlotte, United States
  • GWL Adver­tis­ing, Inc. is a full-service adver­tis­ing agency, spe­cial­iz­ing in all forms of adver­tis­ing and cre­ative mar­ket­ing, estab­lished in 1993 by Gary W. Lay. We pro­duce com­plete cam­paigns con­sist­ing of tele­vi­sion, radio, digital/social media, print, POP and direct mail. We proudly ser­vice 50+ clients in 16 states and our track record of client sat­is­fac­tion and ... read GWL ADVERTISING, INC. reviews & insights

    GWL Adver­tis­ing, Inc. is a full-service adver­tis­ing agency, spe­cial­iz­ing in all forms of adver­tis­ing and ... read GWL ADVERTISING, INC. reviews & insights

    $25 - $49/hr
    2 - 9
    1993
    Little Rock, United States
  • People break bread together for a million reasons, and when they do, your food goes from something people just eat to the centerpiece of experiences. We translate that into the digital world, creating a deeper bond built around your food online before customers reach your doors. Combine the power of food with the power of ... read Littlefield Agency reviews & insights

    People break bread together for a million reasons, and when they do, your food goes ... read Littlefield Agency reviews & insights

    < $25/hr
    10 - 49
    1980
    Tulsa, United States
  • The Nicholson Agency is a full service agency that offers everything from integrated marketing solutions to public relations. We do it all - on budget, and on time. It's been over 28 years since our agency first opened its doors. While a lot has changed since then, one thing has always remained constant – our ... read Nicholson Agency reviews & insights

    The Nicholson Agency is a full service agency that offers everything from integrated marketing solutions ... read Nicholson Agency reviews & insights

    $50 - $99/hr
    2 - 9
    1986
    Little Rock, United States
  • We are your friendly, full-service SEO agency. Got a digital marketing question? Head to our website & let’s schedule a virtual coffee ☕️ We offer custom digital marketing solutions for local businesses to thrive including web deaign, SEO, PPC, email marketing, social media, and analytics.

    We are your friendly, full-service SEO agency. Got a digital marketing question? Head to our ... read Digital Neighbor reviews & insights

    < $25/hr
    2 - 9
    2016
    Tampa, United States
  • Advant Technology your advantage in programmatic advertising. We are a data-driven programmatic ad agency. We work with brands and agencies to deliver global campaigns across native, display, video, CTV, programmatic audio, user acquisition and more. Our network spans hundreds of publishers and apps directly for premium supply. Our core values are focused on delivering a ... read Advant Technology ltd reviews & insights

    Advant Technology your advantage in programmatic advertising. We are a data-driven programmatic ad agency. We ... read Advant Technology ltd reviews & insights

    $100 - $149/hr
    10 - 49
    2014
    London, United Kingdom
  • It's about big ideas and detail, aesthetics and practicalities. It's a team of people who love developing online strategy, and the result is inspirational digital. We apply a data-driven strategic approach and cutting-edge technologies across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. We ... read NLOM reviews & insights

    It's about big ideas and detail, aesthetics and practicalities. It's a team of people who ... read NLOM reviews & insights

    $25 - $49/hr
    2 - 9
    Melbourne, Australia
  • Using AI Tools

    • EpoxyReach AI ToolsEpoxyReach AI Tools

    EpoxyReach is a complete client acquisition and marketing system built specifically for epoxy and concrete coating contractors. We help contractors attract qualified homeowners, generate exclusive leads, automate follow-ups, and book more estimates through targeted advertising, high-converting landing pages, and proven sales systems.

    EpoxyReach is a complete client acquisition and marketing system built specifically for epoxy and concrete ... read EpoxyReach reviews & insights

    NA
    2 - 9
    2025
    Sheridan, United States

    Why EpoxyReach?

    • Specialized in Epoxy Contractor Marketing
    • Exclusive Leads & Booked Estimates
    • Complete Ads-to-Appointment System
  • Highlanders Creative is a strategy-grounded creative house based in Park City, Utah. They focus on turning insight into tangible campaigns, emphasizing execution alongside strategy. The company was founded by Michael Mendieta and Ed McCulloch. Michael Mendieta, CCO, brings over 15 years of experience in brand and social strategy, having worked with major clients and founded ... read Highlanders Creative reviews & insights

    Highlanders Creative is a strategy-grounded creative house based in Park City, Utah. They focus on ... read Highlanders Creative reviews & insights

    $50 - $99/hr
    2 - 9
    2025
    Park City, United States
  • We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.

    We’re a creatively driven agency who work happily across a wide range of disciplines. We ... read Uncle Grey reviews & insights

    < $25/hr
    10 - 49
    Copenhagen, Denmark
  • We are one of the leading Out-of-Home advertising companies in Nigeria. We work closely with advertisers and agencies to create beautiful and effective OOH advertising platforms. We continually develop high-quality sites, building billboards using the latest tools and technologies. New technologies and ideas are opening up what is possible within outdoor advertising. We are at ... read Gems Communications Ltd reviews & insights

    We are one of the leading Out-of-Home advertising companies in Nigeria. We work closely with ... read Gems Communications Ltd reviews & insights

    < $25/hr
    10 - 49
    2003
    Lagos, Nigeria
  • Orientation Marketing is life science and pharmaceutical marketing agency operating solely within specialist scientific sectors. We help ingredients, packaging, nutraceutical, medical technology, contract manufacturing, development and research organisations uncover opportunities to become more visible, increase engagement and generate leads.

    Orientation Marketing is life science and pharmaceutical marketing agency operating solely within specialist scientific sectors. ... read Orientation Marketing reviews & insights

    $100 - $149/hr
    2 - 9
    2015
    Knutsford, United Kingdom
  • By integrating and directing advertising, public relations, and Internet marketing into a cohesive strategy, JH Communications develops focused, creative and well-managed communications campaigns.

    By integrating and directing advertising, public relations, and Internet marketing into a cohesive strategy, JH ... read JH Communications reviews & insights

    < $25/hr
    2 - 9
    2002
    Providence, United States
  • Part of Beattie, the integrated communications agency, we have been at the forefront of crisis management and crisis communications for 31 years. During that time, we have seen it all – media investigations, terrorist incidents, fatal accidents, company closures, killer outbreaks of e-coli, product recalls and sex scandals. Most times the issue or crisis did ... read Only Crisis reviews & insights

    Part of Beattie, the integrated communications agency, we have been at the forefront of crisis ... read Only Crisis reviews & insights

    $25 - $49/hr
    2 - 9
    London, United Kingdom
  • Hotspex Media is the fastest growing programmatic trading desk in Canada. What sets us apart: Client Centric: Our media planners, campaign managers, account executives, and data scientists provide 360º support. Customized Strategies: Our solutions directly address your business and marketing objectives instead taking a "one size fits all approach". Integrated Buying Source: All your advertising ... read Hotspex Media reviews & insights

    Hotspex Media is the fastest growing programmatic trading desk in Canada. What sets us apart: ... read Hotspex Media reviews & insights

    NA
    10 - 49
    2019
    Toronto, Canada
  • hub is a full service agency offering insight, strategy, advertising, media planning & buying, design, digital, photography, video and print. We’re a team of talented individuals who are passionately committed to producing inspiring creative and delivering equally inspiring results.

    hub is a full service agency offering insight, strategy, advertising, media planning & buying, design, ... read HUB reviews & insights

    < $25/hr
    10 - 49
    2006
    Leeds, United Kingdom
  • Third Eye Local provides market and strategy analysis, media planning, media buying and negotiation from traditional to digital, creative execution, website and social development, media budgeting, copywriting, event strategy, event planning and execution. Third Eye Local also develops compelling employee recruiting and training solutions as part of our solution suite. As we serve just our ... read Third Eye Local reviews & insights

    Third Eye Local provides market and strategy analysis, media planning, media buying and negotiation from ... read Third Eye Local reviews & insights

    < $25/hr
    2 - 9
    2015
    Brookfield, United States
  • Who do you trust with your social media marketing? For every kick ass marketing agency, there’s at least 10 that aren’t. Probably more. So what makes Socialistics different? That’s a conversation in and of itself, but long story short, results. No, not vanity metrics like followers, shares, likes, etc. We’re talking about real results. Leads, ... read Socialistics reviews & insights

    Who do you trust with your social media marketing? For every kick ass marketing agency, ... read Socialistics reviews & insights

    $150 - $199/hr
    10 - 49
    2018
    Seattle, United States
  • Zeleman is an Ethiopian, integrated full service, communications, advertising and production agency. We are the only full service agency with all capabilities built in-house to provide the most efficient and cost effective solutions for our clients. Founded in 2005 by CEO and Chief Creative Director Zelalem Woldemariam, Zeleman currently employs over 120 experienced communications professionals. ... read Zeleman Communications reviews & insights

    Zeleman is an Ethiopian, integrated full service, communications, advertising and production agency. We are the ... read Zeleman Communications reviews & insights

    $50 - $99/hr
    10 - 49
    2005
    Addis Ababa, Ethiopia
  • Founded in 1946, we push ourselves and our clients to rise above the status quo. As the world’s top communications agency for global clients, we’re committed to doing what’s right and pursuing what matters. We’re on a mission to not only be the world’s most inclusive agency, but to make the world a more inclusive ... read FleishmanHillard reviews & insights

    Founded in 1946, we push ourselves and our clients to rise above the status quo. ... read FleishmanHillard reviews & insights

    < $25/hr
    50 - 249
    1946
    St. Louis, United States
  • Frement is a Hong Kong based Public Relations & Marketing Agency with over 20 years of experience.As former Miss Hong Kong & the mastermind behind Frement, Lelia Chow has a unique ability to connect and deliver the most prominent celebrities & media for her clients.

    Frement is a Hong Kong based Public Relations & Marketing Agency with over 20 years ... read Frement reviews & insights

    NA
    10 - 49
    Hong Kong, China
  • Heth PR + FLDWRK Digital are now Milk Creative Communications -- Success in communications is finding the most direct path to connect people with your brand. We like to be inspired, and we think the rest of the world feels that way too. For us, communications strategy needs to be dynamic. Thoughtful. Different. It needs ... read Milk reviews & insights

    Heth PR + FLDWRK Digital are now Milk Creative Communications -- Success in communications is ... read Milk reviews & insights

    NA
    10 - 49
    2008
    Vancouver, Canada
  • To get started, we always need to learn more about your business and suggest ways Undertow can help. From small one-off plays to big budget spectacles and of course the long-term arrangements we usually forge as a result, we can almost always add value. The first step is dropping Greer an email and she'll happily ... read Undertow Media reviews & insights

    To get started, we always need to learn more about your business and suggest ways ... read Undertow Media reviews & insights

    NA
    10 - 49
    2013
    Auckland, New Zealand
  • Porter Novelli is one of the world’s leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli’s heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural ... read Porter Novelli PR reviews & insights

    Porter Novelli is one of the world’s leading public relations agencies. With 90 offices in ... read Porter Novelli PR reviews & insights

    NA
    2 - 9
    Auckland, New Zealand

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Market Influencers
Bottom-right · X ≥ 50, Y < 50
2FIRMS

Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.

Top 5 by composite score

1intouch57 / 472WEDEX57 / 44
Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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Average hourly rates by region.

Where you hire affects what you pay by up to 3×. Comparable quality is available across regions - the rate gap between the priciest and cheapest is the single biggest lever on a project budget.

Average hourly rate · USD

AUOceania$84/hr$84
ZAAfrica$77/hr$77
USNorth America$71/hr$71
GBWestern Europe$71/hr$71
SGAsia Pacific$71/hr$71
UAEastern Europe$57/hr$57
MXLATAM$55/hr$55
INSouth Asia$47/hr$47

What the gap actually buys you

The rate gap between the highest- and lowest-cost regions is largely a cost-of-living and labor-market gap - not a quality gap. Top-tier firms in lower-cost regions routinely deliver work competitive with premium markets at a fraction of the cost.

That said, time-zone overlap, language alignment, and IP protection vary by region. Eastern Europe and LATAM hit a sweet spot: meaningful cost savings with same-day overlap for US/EU clients.

~70%

Typical cost savings when moving a $100K/year dev contract from a premium market to a top value destination - comparable skill, comparable delivery quality.

All countries ranked by Value Score.

Every country with 100+ vetted firms in this category, ranked by Value Score.

CountryFirmsAvg RateAvg RatingValue ScoreAction
INIndia782$48/hr4.983View firms
CACanada187$69/hr577View firms
USUnited States1,285$71/hr4.775View firms
GBUnited Kingdom143$75/hr575View firms
AEUAE119$69/hr4.974View firms
INIndia
782 firms$48/hr4.9
Value Score83 / 100
CACanada
187 firms$69/hr5
Value Score77 / 100
USUnited States
1,285 firms$71/hr4.7
Value Score75 / 100
GBUnited Kingdom
143 firms$75/hr5
Value Score75 / 100
AEUAE
119 firms$69/hr4.9
Value Score74 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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Countries with the best Value Score for media planning hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
United States · $0-24/hr

196 firms in this tier - more than any other country, averaging 4.0 ★. Top picks: 216digital, Pure Design Solution, Renoun Creative.

Mid-tier leader
United States · $50-99/hr

193 firms in this tier - more than any other country, averaging 4.9 ★. Top picks: Corecentrix Business Solutions, Venture Aviator, Disrupt Minds.

Top tier leader
United States · $150+/hr

80 firms in this tier - more than any other country, averaging 4.7 ★. Top picks: Colormatics, Cultivating & Marketing Professionals, Offshore Marketers.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

Found your target region?

Browse all media planning firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

Get 3 AI-Matched Firms