Top Media Buying & Planning Agencies

Researched by:Goodfirms Research TeamUpdated:September 29, 2026

Goodfirms has reviewed 3,823 Media Buying & Planning Agencies as of September 2026 across 102 countries. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, Jersey City). Across the category, the median hourly rate is $37, median client rating is 4.8, and 17% of firms employ 50+ members. Explore the vetted Media Buying & Planning Agencies companies below, compare their strengths, and connect with the provider best suited to your requirements.

Buying media without the right strategy can drain budgets fast. That’s why top media buying agencies focus on precision, performance, and constant optimization across digital and traditional channels. Goodfirms makes this process easier by curating a vetted list of trusted media buying and planning agencies, evaluated on market presence, client feedback, and proven results. With detailed profiles, verified reviews, and smart filters, Goodfirms helps businesses confidently compare media buying companies that align with their goals, budget, and target audience.

How this list is built: All 3,823 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of the Best Media Buying Companies & Planning Firms

Find a Media Planning Company Near you
Find a Media Planning Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Impact to our people, clients, partners and society through creativity" has been our mantra for 19+ years. From brands you've heard to brands you will, we help them grow their brand with integrated digital marketing strategy and campaigns, from social media to search engine, from business-driven website to social media video creation, from precision marketing ... read RED Comm Indonesia reviews & insights

    Impact to our people, clients, partners and society through creativity" has been our mantra for ... read RED Comm Indonesia reviews & insights

    < $25/hr
    50 - 249
    2001
    Jakarta, Indonesia
  • Established in November 2010, Asia Media Prisma known as AMP, is a holding company of ten agencies specialize in Advertising, Media Specialist, Brand Activation, Sports Marketing, Sophisticated Strategic Media & Brand, Competitor Analysis, Media Planning & Buying of TV, Pay TV, Cinema, Print, Radio, Digital, OOH and other related medium, TV Post Buy Report (Periodically), ... read AMP reviews & insights

    Established in November 2010, Asia Media Prisma known as AMP, is a holding company of ... read AMP reviews & insights

    < $25/hr
    2 - 9
    2010
    Jakarta, Indonesia
  • Mediakeys is an entrepreneurial international advertising exchange, offering 25+ years’ experience creating and fulfilling global campaigns for local and international advertisers and agencies. Established in 1993 as with a foundation in creative services and international media, they have grown into a multi-media advertising specialist with local offices in 16 countries and reach far beyond that. ... read MEDIAKEYS reviews & insights

    Mediakeys is an entrepreneurial international advertising exchange, offering 25+ years’ experience creating and fulfilling global ... read MEDIAKEYS reviews & insights

    $50 - $99/hr
    2 - 9
    1993
    Milan, Italy
  • Advertising Agency ⭐18 Years of Experience ⭐ Experts in the Malaysian Market Branding Strategies | Creative | Digital | Media As a leading branding agency in Malaysia, we help clients discover and develop communication strategies to capture their brand’s essence. We combine engaging designs with effective communication across a wide range of media whilst keeping ... read K-Gic Advertising reviews & insights

    Advertising Agency ⭐18 Years of Experience ⭐ Experts in the Malaysian Market Branding Strategies | ... read K-Gic Advertising reviews & insights

    $50 - $99/hr
    10 - 49
    2001
    Kuala Lumpur, Malaysia
  • We like that we’re known for crafting original films and exceptional multi-disciplinary digital content. Our goal is to create the kind of powerful work that is engaging, and that speaks to a global audience by fostering the development of uniquely creative and effective ideas. In over a decade we’ve built a strong international network of ... read REVOLVER reviews & insights

    We like that we’re known for crafting original films and exceptional multi-disciplinary digital content. Our ... read REVOLVER reviews & insights

    $25 - $49/hr
    2 - 9
    2014
    Amsterdam, Netherlands
  • For more than 25 years, we have developed visual content for all platforms through creative services such as concept development, live-action production, visual effects, CGI, compositing, design, 2D and 3D animation, colour grading, premium finishing, and emerging technologies including VR, AR, and live experiences. We believe in craftsmanship, imagination and passion. Working with agility and ... read Glassworks reviews & insights

    For more than 25 years, we have developed visual content for all platforms through creative ... read Glassworks reviews & insights

    $50 - $99/hr
    50 - 249
    1996
    Amsterdam, Netherlands
  • We are a global digital partner, dedicated to offering digital marketing solutions, focused on results and security in the management of information. BNN your digital partner

    We are a global digital partner, dedicated to offering digital marketing solutions, focused on results ... read BNN Mexico reviews & insights

    < $25/hr
    50 - 249
    2007
    City of Mexico, Mexico
  • We design integrated campaigns for our clients using traditional media such as: television, radio, press, outdoor, cinema as well as digital channels, including: programmatic, content marketing, social media, video, mobile. We also work with partner agencies to organise PR and BTL activity. Because of the tight integration of all the departments within Media Group the ... read Media Group Dom Mediowy reviews & insights

    We design integrated campaigns for our clients using traditional media such as: television, radio, press, ... read Media Group Dom Mediowy reviews & insights

    $25 - $49/hr
    2 - 9
    1994
    Warsaw, Poland
  • Understanding how to buy advertising can be confusing. When a rep tries to sell you “today’s special”, it is usually the spots they couldn’t sell yesterday. Let us customize a marketing campaign design to fit your business needs. Call us for a consultation.

    Understanding how to buy advertising can be confusing. When a rep tries to sell you ... read NEVES MEDIA SOLUTIONS reviews & insights

    < $25/hr
    2 - 9
    Panama City, United States
  • GTB is a global precision marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.We’re a global team with a simple purpose. We make ... read GTB reviews & insights

    GTB is a global precision marketing agency, creating ideas that inspire people to act. Founded ... read GTB reviews & insights

    $50 - $99/hr
    1,000 - 9,999
    2007
    Montreal, Canada
  • Adworth Media is a fresh and innovative advertising agency dealing in various medias of promotion namely Radio, Outdoor, Inflight Branding, Creative designing and Television advertising. We have developed and successfully executed media plans for numerous brands. We have a track record of best service and timely implementation which oriented towards results.

    Adworth Media is a fresh and innovative advertising agency dealing in various medias of promotion ... read Adworth Media reviews & insights

    NA
    2 - 9
    2008
    Delhi, India
  • We optimize our clients' campaigns to achieve a higher advertising investment return. Oblicua is an independent, private organization and is not owned by any medium or communication group, which guarantees quality assurance and professional management focused solely on the client.

    We optimize our clients' campaigns to achieve a higher advertising investment return. Oblicua is an ... read Oblicua reviews & insights

    $25 - $49/hr
    10 - 49
    1996
    Madrid, Spain
  • We are an organization with experience in planning and executing strategies in multiple advertising areas, with the aim of positioning brands in national and international markets.

    We are an organization with experience in planning and executing strategies in multiple advertising areas, ... read Artica Media reviews & insights

    < $25/hr
    2 - 9
    Maracay, Venezuela
  • We design brand experiences for a new generation. We are a digital agency in Spain and we believe that great ideas are capable of changing the world.

    We design brand experiences for a new generation. We are a digital agency in Spain ... read Agencia INNN reviews & insights

    $25 - $49/hr
    10 - 49
    2011
    Sevilla, Spain
  • the world of Saroj Ads, one of the finest and the most effective advertising agencies in the world. At Saroj Ads creativity flourishes while brands come to life drawing the consumers’ attention in a compelling way. Saroj Ads indeed is the Fountain Head of Creativity where innovation thrives and is the buzzword that influences consumer ... read Saroj Ads reviews & insights

    the world of Saroj Ads, one of the finest and the most effective advertising agencies ... read Saroj Ads reviews & insights

    NA
    10 - 49
    1989
    Hyderabad, India
  • Novel Web Creation is coming into existence from the year of 2008. From the last 10 years, it is well developed and deal in both custom web applications, corporate branding. We are leading with innovative ideas and creative thoughts. We offer a high status background in the field of market. Novel Web Creation is the ... read Novelweb creation reviews & insights

    Novel Web Creation is coming into existence from the year of 2008. From the last ... read Novelweb creation reviews & insights

    NA
    10 - 49
    2008
    Jaipur, India
  • Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

    Setting the standard for the next generation of global agencies, Archetype partners with category creators ... read Archetype reviews & insights

    < $25/hr
    250 - 999
    2019
    Milan, Italy
  • Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,000 employees ... read Spark Foundry reviews & insights

    Spark Foundry is a global media agency brand within Publicis Media, a key division of ... read Spark Foundry reviews & insights

    < $25/hr
    1,000 - 9,999
    Chicago, United States
  • Mass Media Advertising is a full featured marketing and advertising agency. We provide a full slate of solutions for your needs. When other agencies outsource most services we strive to provide you everything in house. We also have the capabilities to target you audience in Español! Mass Media Advertising is composed of expert Marketing Consultants ... read E.P. Mass Media Advertising Inc. reviews & insights

    Mass Media Advertising is a full featured marketing and advertising agency. We provide a full ... read E.P. Mass Media Advertising Inc. reviews & insights

    $50 - $99/hr
    2 - 9
    El Paso, United States
  • MediaDex is a marketing partner that provides measurable results for companies that are looking for ways to drive growth and improve their share of voice in local markets. Our planners and buyers have extensive media buying experience in all media in more than 150 markets for over 40 years. Our focus is to deliver the ... read Media Dex reviews & insights

    MediaDex is a marketing partner that provides measurable results for companies that are looking for ... read Media Dex reviews & insights

    < $25/hr
    2 - 9
    1999
    Cincinnati, United States
  • Orchard Digital Marketing is an independent full-service digital marketing agency. We’re focused on Growth Optimization for businesses in complex categories to drive results that are real, measurable, and lasting. Growth Optimization brings together our core offerings of Solutions Architecture, Total Digital Experience, and Integrated Communications to unlock untapped potential across every stage of the customer ... read Orchard reviews & insights

    Orchard Digital Marketing is an independent full-service digital marketing agency. We’re focused on Growth Optimization ... read Orchard reviews & insights

    < $25/hr
    10 - 49
    2016
    Cincinnati, United States
  • At Group C, we examine your digital or traditional media strategy and make recommendations on which channels will bring the most value and work to improve ROI on your behalf.

    At Group C, we examine your digital or traditional media strategy and make recommendations on ... read Group C Digital reviews & insights

    < $25/hr
    2 - 9
    Des Moines, United States
  • The directors of Watson Ferguson Marketing Agency, Andrew and Dylan, have over 20 years of experience working for global ad agencies like Ogilvy and BBDO, working on accounts like Volkswagen, Johnson & Johnson, AB InBev, Distell, Cadbury, Mars, Adidas and Red Bull. Wanting to offer clients an alternative, they launched the business in early 2016. ... read Watson Ferguson reviews & insights

    The directors of Watson Ferguson Marketing Agency, Andrew and Dylan, have over 20 years of ... read Watson Ferguson reviews & insights

    NA
    50 - 249
    Cape Town, South Africa
  • Our mission is to create wealth for third parties by identifying, growing, marketing and management of outdoor media related opportunities.Through our networking and experience we can offer individuals and private companies turnkey advertising medium solutions to cater for any outdoor advertising need.Negotiating the best transaction and rental terms are important as this not only affects ... read Outdoor Media SA reviews & insights

    Our mission is to create wealth for third parties by identifying, growing, marketing and management ... read Outdoor Media SA reviews & insights

    NA
    10 - 49
    Cape Town, South Africa
  • Brooklyn Outdoor specializes in national sales representation for independent out-of-home companies across the country. We solicit business from a diversified client base including media-buying services, advertising agencies, and clients direct. We specialize in relationships with these top OOH agencies and media buyers and focus on developing and maintaining the relationships to maximize business and thus ... read Brooklyn Outdoor reviews & insights

    Brooklyn Outdoor specializes in national sales representation for independent out-of-home companies across the country. We ... read Brooklyn Outdoor reviews & insights

    NA
    2 - 9
    2013
    Detroit, United States
  • Alan Sussman is a Detroit advertising icon and a true visionary with an inexhaustible will to win. With over 40 years in advertising, Alan has created some of America’s most important advertising triumphs. Like D.O.C.’s famous Sexy Specs campaign starring Richard Golden, and his other icon marketing with Florine Mark for Weight Watchers, Geoffrey Fieger ... read The Sussman Agency reviews & insights

    Alan Sussman is a Detroit advertising icon and a true visionary with an inexhaustible will ... read The Sussman Agency reviews & insights

    NA
    50 - 249
    1987
    Southfield, United States
  • As a full-service branding agency we assist our clients with every facet of their brand, from marketing and corporate consulting to PR and advertising services. Each of M3 Group’s departments specializes in providing a unique piece to our comprehensive range of services to provide the most targeted integrated solutions for our clients. We know that ... read M3 Group reviews & insights

    As a full-service branding agency we assist our clients with every facet of their brand, ... read M3 Group reviews & insights

    NA
    10 - 49
    2002
    Detroit, United States
  • People ask us all the time – what do you specialize in? While there’s really no one industry or field, our clients hire us because they all have one thing in common. They’re moving. They’re moving products or shifting ideas. They’re repositioning after identifying new market needs or changing advertising vehicles they’ve used in the ... read Sharp Marketing Associates reviews & insights

    People ask us all the time – what do you specialize in? While there’s really ... read Sharp Marketing Associates reviews & insights

    NA
    10 - 49
    Grand Rapids, United States
  • MediaWorx LLC, specializes in the development of priority market and national media programs for leading consumer packaged goods brands. MediaWorx plans and places media schedules and broadcast promotions for clients across a range of mediums including radio, print, digital/social, out-of-home and television.

    MediaWorx LLC, specializes in the development of priority market and national media programs for leading ... read MediaWorx reviews & insights

    < $25/hr
    10 - 49
    2002
    Shelton, United States
  • As a full-service advertising and web development agency, Rudkin Productions finds inspiration in creating effective and engaging marketing materials that help our clients succeed. Since our beginning in 1992, we have been guided by the belief that we can do anything, no matter how technologically challenging or graphically complex the project is. With an experienced ... read Rudkin Productions reviews & insights

    As a full-service advertising and web development agency, Rudkin Productions finds inspiration in creating effective ... read Rudkin Productions reviews & insights

    $50 - $99/hr
    10 - 49
    1992
    Boerne, United States
  • In an increasingly fractured media environment, industry experts seem to come and go with the day’s news. Commanding the attention of any audience is difficult; sustaining that attention requires much more than public statements and press releases. At The Harbinger Group, we can help you rise above the clamor. We are focused on strategy first ... read The Harbinger Group reviews & insights

    In an increasingly fractured media environment, industry experts seem to come and go with the ... read The Harbinger Group reviews & insights

    NA
    10 - 49
    Chicago, United States
  • Public Communications Inc. (PCI) is an award-winning, national, integrated communications firm headquartered in Chicago specializing in healthcare, conservation, nonprofit and culture and destination communications. We are a communications and marketing agency with a purpose – to make a positive difference for our clients, our community and the world. PCI is a founding partner of the ... read Public Communications Inc reviews & insights

    Public Communications Inc. (PCI) is an award-winning, national, integrated communications firm headquartered in Chicago specializing ... read Public Communications Inc reviews & insights

    NA
    10 - 49
    1962
    Chicago, United States
  • Welcome to Bloom Ads, Inc. a fully integrated media planning and buying agency headquartered in Los Angeles. Our obsession with media is your gain. Our team will work with you every step of the way in order to create and implement an effective strategy that is tailored to your needs and delivers results - ROI ... read Bloom Ads reviews & insights

    Welcome to Bloom Ads, Inc. a fully integrated media planning and buying agency headquartered in ... read Bloom Ads reviews & insights

    NA
    10 - 49
    2008
    Woodland Hills, United States
  • Headquartered in Los Angeles, we are an independent, female­-owned, 150-plus-person agency. Our commitment to creative and executional excellence has led to our roster of blue-chip clients, from Fortune 500 to growth companies. Quigley-Simpson unites brand and demand for results that matter. We operate from a single principle: Everything we do has to work. And we ... read QUIGLEY-SIMPSON reviews & insights

    Headquartered in Los Angeles, we are an independent, female­-owned, 150-plus-person agency. Our commitment to creative ... read QUIGLEY-SIMPSON reviews & insights

    NA
    250 - 999
    2002
    Los Angeles, United States
  • We place an emphasis on the development of solutions that truly move an audience to see, hear and feel from a brand new perspective. It’s about being able to capture a person’s attention, and then having something very relevant to say. We care deeply about our clients and their success. It demands that we invest ... read Misfit reviews & insights

    We place an emphasis on the development of solutions that truly move an audience to ... read Misfit reviews & insights

    NA
    10 - 49
    Sacramento, United States
  • As corporations start marketing smarter, it is apparent that the full service advertising agencies will need to concentrate their services on "mega" corporations. Many medium and large corporations have found that combining the expertise of two or more sources can be a cost-effective approach to achieving successful results. Anticipating these marketing shifts, The Media Source, ... read The Media Source reviews & insights

    As corporations start marketing smarter, it is apparent that the full service advertising agencies will ... read The Media Source reviews & insights

    NA
    10 - 49
    Wichita, United States
  • We are a San Diego based media agency specializing in the strategy, planning and placement of media advertising throughout the country. Our knowledge platforms include traditional, non-traditional media, and cause marketing. Ark Marketing has a reputation for successful, targeted marketing plans. That’s because we take the time to learn all about you, your business and ... read Ark Marketing reviews & insights

    We are a San Diego based media agency specializing in the strategy, planning and placement ... read Ark Marketing reviews & insights

    NA
    2 - 9
    2003
    San Diego, United States
  • Koroberi was founded in 1999 as a full-service B2B agency specializing in science and technology marketing. Over the decades, we've stayed true to our B2B focus, partnering with companies in the supply chain, robotics, software, energy, medical and telecommunications industries – stable, growing industries that are set to fundamentally change our world.

    Koroberi was founded in 1999 as a full-service B2B agency specializing in science and technology ... read Koroberi reviews & insights

    NA
    2 - 9
    1999
    Raleigh, United States
  • Rogers Advertising is a full-service advertising and marketing firm whose aim is to deliver more qualified customers to our clients for the best ROI. Working with us you can expect: an all-inclusive marketing strategy to meet your goals, transparent communication for your campaigns, top-notch creative and production services, management of your digital presence - your ... read The Rogers Agency reviews & insights

    Rogers Advertising is a full-service advertising and marketing firm whose aim is to deliver more ... read The Rogers Agency reviews & insights

    < $25/hr
    2 - 9
    2004
    Chesapeake, United States
  • Our company was founded 11 years ago in Philadelphia by Claudia Post. Until recently, we were known as Smokin’ Hot Solutions, a group of cannabis marketing experts that worked with cannabis companies. The name Smokin’ Hot Solutions, and the tagline “We Create The Buzz” was perfect then, but not today. As the industry has matured, ... read MOST reviews & insights

    Our company was founded 11 years ago in Philadelphia by Claudia Post. Until recently, we ... read MOST reviews & insights

    < $25/hr
    10 - 49
    2009
    Philadelphia, United States
  • When it comes to SEO services, Strive Digi Tech is the best organization you’ll ever find. We are fully focused on providing you best and most affordable SEO services in India. With our finest quality of services, we have earned the badge of best SEO Company in Mohali! Our only motto is to help those ... read Strive Digi Tech reviews & insights

    When it comes to SEO services, Strive Digi Tech is the best organization you’ll ever ... read Strive Digi Tech reviews & insights

    < $25/hr
    2 - 9
    2020
    Mohali, India
  • Burrelles is a media monitoring and intelligence service provider generating strategic data insights that help PR professionals drive winning communications strategies. Our comprehensive suite of services is seamless, simple, and personalized to connect you instantly to your media data across all of today’s channels—print media, digital media, online news, broadcast media, social media.

    Burrelles is a media monitoring and intelligence service provider generating strategic data insights that help ... read Burrelles reviews & insights

    < $25/hr
    250 - 999
    1888
    Jersey City, United States
  • Bench is the digital media agency that’s been shaking up the Australian digital media scene since 2012. Founded and managed by digital disruptors Ori Gold and Shai Luft, Bench rapidly became the go-to independent digital media agency for brands looking to make a big impact in the digital world. In today's fast-paced and ever-changing media ... read Bench Media reviews & insights

    Bench is the digital media agency that’s been shaking up the Australian digital media scene ... read Bench Media reviews & insights

    NA
    10 - 49
    2012
    Sydney, Australia
  • Redland Media LLC, is a publisher of online content. The company also provides technical and SEO services for select clients. The Redland Media portfolio of websites include some great brands that inform and assist customers in their buying decisions.

    Redland Media LLC, is a publisher of online content. The company also provides technical and ... read Redland Media LLC reviews & insights

    $25 - $49/hr
    2 - 9
    Montgomery, United States
  • Using AI Tools

    • ChatGPTChatGPT

    Primex Media Services Pvt. Ltd. is at the forefront of Media Management and Public Relations, dedicated to crafting impactful, insight-driven strategies that inspire action and foster connections globally.Headquartered in Surat, with a strong network spanning India and abroad, we are renowned for our progressive approach, driven by data insights that shape our clients’ journeys in ... read Primex Media Services reviews & insights

    Primex Media Services Pvt. Ltd. is at the forefront of Media Management and Public Relations, ... read Primex Media Services reviews & insights

    $50 - $99/hr
    10 - 49
    2016
    Surat, India

    Why Primex Media Services?

    • Innovative solutions
    • Superior service quality
    • Best price
  • HEK Yeah Media are some of the most gifted, creative and downright quirky individuals out there. Our work continually receives attention from all the right places, and it’s all thanks to them.Our approach to social media content, blog posts, writing your media releases, coverage of your events, video creation, newsletter writing and design, and media ... read Hek Yeah Media reviews & insights

    HEK Yeah Media are some of the most gifted, creative and downright quirky individuals out ... read Hek Yeah Media reviews & insights

    NA
    10 - 49
    British Columbia, Canada
  • The way we view TV has changed. Connected TV is the fastest growing addressable media solution that enables you to reach your target audience, at scale, whilst benefiting from the targeting and tracking capabilities of digital channels. Through Keynes you have access to the most premium CTV & OTT channels. We work with advertisers of ... read Keynes Digital reviews & insights

    The way we view TV has changed. Connected TV is the fastest growing addressable media ... read Keynes Digital reviews & insights

    NA
    10 - 49
    2018
    Austin, United States
  • The Liechty Media team brings more than 30 years of experience in traditional and digital media, planning and placing advertising for national, regional, and local campaigns. We work for clients who are committed to provide their customers with excellent service and value and who serve their communities with fairness and integrity. And, in an advertising ... read Liechty Media reviews & insights

    The Liechty Media team brings more than 30 years of experience in traditional and digital ... read Liechty Media reviews & insights

    < $25/hr
    2 - 9
    2001
    Wayne, United States

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Market Influencers
Bottom-right · X ≥ 50, Y < 50
2FIRMS

Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.

Top 5 by composite score

1intouch57 / 472WEDEX57 / 44
Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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Average hourly rates by region.

Where you hire affects what you pay by up to 3×. Comparable quality is available across regions - the rate gap between the priciest and cheapest is the single biggest lever on a project budget.

Average hourly rate · USD

AUOceania$84/hr$84
ZAAfrica$77/hr$77
USNorth America$71/hr$71
GBWestern Europe$71/hr$71
SGAsia Pacific$71/hr$71
UAEastern Europe$57/hr$57
MXLATAM$55/hr$55
INSouth Asia$47/hr$47

What the gap actually buys you

The rate gap between the highest- and lowest-cost regions is largely a cost-of-living and labor-market gap - not a quality gap. Top-tier firms in lower-cost regions routinely deliver work competitive with premium markets at a fraction of the cost.

That said, time-zone overlap, language alignment, and IP protection vary by region. Eastern Europe and LATAM hit a sweet spot: meaningful cost savings with same-day overlap for US/EU clients.

~70%

Typical cost savings when moving a $100K/year dev contract from a premium market to a top value destination - comparable skill, comparable delivery quality.

All countries ranked by Value Score.

Every country with 100+ vetted firms in this category, ranked by Value Score.

CountryFirmsAvg RateAvg RatingValue ScoreAction
INIndia782$48/hr4.983View firms
CACanada187$69/hr577View firms
USUnited States1,285$71/hr4.775View firms
GBUnited Kingdom143$75/hr575View firms
AEUAE119$69/hr4.974View firms
INIndia
782 firms$48/hr4.9
Value Score83 / 100
CACanada
187 firms$69/hr5
Value Score77 / 100
USUnited States
1,285 firms$71/hr4.7
Value Score75 / 100
GBUnited Kingdom
143 firms$75/hr5
Value Score75 / 100
AEUAE
119 firms$69/hr4.9
Value Score74 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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Countries with the best Value Score for media planning hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
United States · $0-24/hr

196 firms in this tier - more than any other country, averaging 4.0 ★. Top picks: 216digital, Pure Design Solution, Renoun Creative.

Mid-tier leader
United States · $50-99/hr

193 firms in this tier - more than any other country, averaging 4.9 ★. Top picks: Corecentrix Business Solutions, Venture Aviator, Disrupt Minds.

Top tier leader
United States · $150+/hr

80 firms in this tier - more than any other country, averaging 4.7 ★. Top picks: Colormatics, Cultivating & Marketing Professionals, Offshore Marketers.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

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Browse all media planning firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

Get 3 AI-Matched Firms