Top Media Buying & Planning Agencies

Researched by:Goodfirms Research TeamUpdated:September 29, 2026

Goodfirms has reviewed 3,823 Media Buying & Planning Agencies as of September 2026 across 102 countries. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, Jersey City). Across the category, the median hourly rate is $37, median client rating is 4.8, and 17% of firms employ 50+ members. Explore the vetted Media Buying & Planning Agencies companies below, compare their strengths, and connect with the provider best suited to your requirements.

Buying media without the right strategy can drain budgets fast. That’s why top media buying agencies focus on precision, performance, and constant optimization across digital and traditional channels. Goodfirms makes this process easier by curating a vetted list of trusted media buying and planning agencies, evaluated on market presence, client feedback, and proven results. With detailed profiles, verified reviews, and smart filters, Goodfirms helps businesses confidently compare media buying companies that align with their goals, budget, and target audience.

How this list is built: All 3,823 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of the Best Media Buying Companies & Planning Firms

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Hourly Rate
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ReviewsAll Companies
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Client Type
  • DEVENEY is an internationally renowned engagement agency known for creating and implementing award-winning, strategic marketing solutions. Driven by results, DEVENEY uses research to create campaigns that open the dialogue between brands and their key stakeholders. The agency specializes in three practice areas – LifeCARE (health care, insurance), LifeSTYLE (travel + tourism, hospitality, destination, food + ... read DEVENEY reviews & insights

    DEVENEY is an internationally renowned engagement agency known for creating and implementing award-winning, strategic marketing ... read DEVENEY reviews & insights

    $25 - $49/hr
    10 - 49
    1996
    New Orleans, United States
  • As a marketing specialist, Adele brings 20 years of marketing strategy, media planning and buying experience to the table for her clients. She’s built her career on having a deep understanding of what motivates people to buy a product or service and how to best reach each consumer. She has bought for a wide variety ... read A. M. George Marketing reviews & insights

    As a marketing specialist, Adele brings 20 years of marketing strategy, media planning and buying ... read A. M. George Marketing reviews & insights

    $25 - $49/hr
    2 - 9
    2000
    New Orleans, United States
  • Our unique understanding of brand development, online marketing strategies and emerging technology coupled with excellent design has made our clients stand-out as leaders in their competitive industries. Our Design, SEO, SEM, and Social Media experts will create an amazing website, optimize it for each search engine, and attract and engage the right customers. We'll help ... read Anntoine Marketing reviews & insights

    Our unique understanding of brand development, online marketing strategies and emerging technology coupled with excellent ... read Anntoine Marketing reviews & insights

    $25 - $49/hr
    10 - 49
    2014
    New Orleans, United States
  • Mags + Marrelli is a creative boutique focusing on digital, social media and print communications. We are located in Bridgeport, CT and are dedicated to delivering strategic + creative work for brands, marketers, agencies, and start-ups.

    Mags + Marrelli is a creative boutique focusing on digital, social media and print communications. ... read Mags & Marrelli reviews & insights

    < $25/hr
    2 - 9
    Bridgeport, United States
  • We are a brand definition, consumer experience and influence agency that believes moments make brands. This is not “flavor of the month” thinking, but our unwavering approach to everything we do. When brands deliver memorable experiences that truly connect with consumers, conversations take place that in turn amplify brands’ influence. Harnessing the power of these ... read Commit Agency reviews & insights

    We are a brand definition, consumer experience and influence agency that believes moments make brands. ... read Commit Agency reviews & insights

    < $25/hr
    10 - 49
    1997
    Chandler, United States
  • MSSmedia is a GSA-certified vendor, an EDWOSB and HUBZone certified small business. Founded in 2003, MSSmedia is a Miami-based Media and Public Relations company providing clients with succinct, optimized, and successful integrated marketing and communication solutions for over 15 years. Our mission is to develop and execute share-worthy marketing solutions that engage audiences, inspires action ... read MSSmedia reviews & insights

    MSSmedia is a GSA-certified vendor, an EDWOSB and HUBZone certified small business. Founded in 2003, ... read MSSmedia reviews & insights

    $25 - $49/hr
    10 - 49
    2003
    Miami, United States
  • We all know the right agency should increase sales, strengthen your brand, and poise you for future success. To do that in today’s market, the agency you hire must get your customers actively involved in your business. Ignore the fluff, the philosophy, or how different an agency claims they are. Results are all that matter. ... read The Group Advertising reviews & insights

    We all know the right agency should increase sales, strengthen your brand, and poise you ... read The Group Advertising reviews & insights

    $25 - $49/hr
    10 - 49
    2006
    Orlando, United States
  • We opened our doors in 1994 as a team set out to create a new category in marketing and creative. One that believes business is personal. People first. We believe if you respect them, listen to them and talk to them, a relationship will ignite. That applies to all people: customers, vendors, associates and friends.

    We opened our doors in 1994 as a team set out to create a new ... read The Knight Agency reviews & insights

    $25 - $49/hr
    10 - 49
    1994
    Orlando, United States
  • Dixon Schwabl, a full-service marketing communications firm established in 1987, provides marketing, advertising, public relations, social and digital media, research, interactive and media placement services to more than 100 clients nationally. The firm generated nearly $70 million in revenue in 2017. Based in Rochester, New York, Dixon Schwabl has been ranked one of the 25 ... read Dixon Schwabl reviews & insights

    Dixon Schwabl, a full-service marketing communications firm established in 1987, provides marketing, advertising, public relations, ... read Dixon Schwabl reviews & insights

    < $25/hr
    50 - 249
    1987
    Buffalo, United States
  • Coleman Intellect is a digital marketing and creative agency that helps tell the visual story of organizations’ diverse dreams. A Black-owned, Tampa-based organization dedicated to making a difference through innovative content that addresses the complex social world around us.

    Coleman Intellect is a digital marketing and creative agency that helps tell the visual story ... read Coleman Intellect reviews & insights

    $50 - $99/hr
    2 - 9
    2021
    Tampa, United States
  • DCW Media is an independent, full-service media planning and buying agency specializing in delivering performance-driven campaigns across both traditional and digital channels. For over 40 years, DCW has partnered with brands across industries—including healthcare, higher education, gaming, non-profits, hospitality, retail, and energy—to turn marketing investments into measurable business results. Our approach is rooted in collaboration ... read DCW Media reviews & insights

    DCW Media is an independent, full-service media planning and buying agency specializing in delivering performance-driven ... read DCW Media reviews & insights

    NA
    10 - 49
    1973
    NYC, United States
  • Lumi is a creative digital marketing agency, built to support your consumer brands needs. From strategy to design, development to distribution, and analytics and optimization - we create the right type of content and experiences for your consumers online in order to create emotional connections that will keep them coming back again and again. Let ... read Lumi Agency reviews & insights

    Lumi is a creative digital marketing agency, built to support your consumer brands needs. From ... read Lumi Agency reviews & insights

    $25 - $49/hr
    10 - 49
    2016
    Hartford, United States
  • Successful marketing connects and motivates. It stirs emotions and creates a 1:1 relationship with prospects, customers and sales teams. Providing intelligent eTrigue Lead Generation & Harvesting, BullsEye Demand Creation, unconventional guerilla marketing & award-winning creative, 3marketeers will generate higher quality sales leads faster, compress your sales cycle and drive money to your bottom line quicker. ... read 3marketeers Advertising reviews & insights

    Successful marketing connects and motivates. It stirs emotions and creates a 1:1 relationship with prospects, ... read 3marketeers Advertising reviews & insights

    $50 - $99/hr
    10 - 49
    1986
    San Jose, United States
  • The mission of Walsh Public Relations is to meet the needs of our clients and provide them with the best total public relations representation. Our efforts will not cease in our quest to achieve the results outlined for each of the companies, products or individuals we represent. By performing to the highest expectations in every ... read Walsh PublicRelations reviews & insights

    The mission of Walsh Public Relations is to meet the needs of our clients and ... read Walsh PublicRelations reviews & insights

    $25 - $49/hr
    2 - 9
    Bridgeport, United States
  • Communications Strategy Group (CSG®) is a strategic communications and marketing agency that provides public relations, content marketing, brand communications, corporate communications, social media and design services for Fortune 500 companies and challenger brands across financial and professional services, health and wellness, education, technology, aviation and consumer industries.

    Communications Strategy Group (CSG®) is a strategic communications and marketing agency that provides public relations, ... read CSG Group reviews & insights

    NA
    10 - 49
    2004
    Denver, United States
  • Froehlich Communications Inc is an independent marketing and creative services agency based in Des Moines. We're 100% dedicated to our our clients' success. Today's complex media channels demand audacious ideas, one to one engagement and brand consistency to move ahead. Established in 1985, we are a trusted partner to Fortune 500 companies, internal marketing teams, ... read Froehlich Communications reviews & insights

    Froehlich Communications Inc is an independent marketing and creative services agency based in Des Moines. ... read Froehlich Communications reviews & insights

    < $25/hr
    2 - 9
    1985
    Des Moines, United States
  • Romph & Pou Agency is more than an advertising agency. We are an integrated marketing firm with the marketing strategy, targeted advertising creative, effective media delivery and fast execution your company deserves. Whether your marketing challenge calls for broadcast advertising, direct mail or the latest in digital and social advertising, website design, website optimization and ... read Romph & Pou Agency reviews & insights

    Romph & Pou Agency is more than an advertising agency. We are an integrated marketing ... read Romph & Pou Agency reviews & insights

    $50 - $99/hr
    50 - 249
    1981
    Baton Rouge, United States
  • Vossler Media Group is a full service production company + creative agency fiercely focused on visual and audio content. Our team collaborates with brands and agencies to solve creative problems and shepherd their vision through every step of the production pipeline. We've erased the boundary between creative and execution. This allows us to create experiential ... read Vossler reviews & insights

    Vossler Media Group is a full service production company + creative agency fiercely focused on ... read Vossler reviews & insights

    $25 - $49/hr
    10 - 49
    2004
    Bellevue, United States
  • As a veteran-owned small business enterprise that was established in 1980, we have a Google Five Star Rating and are known for our unmatched customer service, creativity, and affordability. Our staff specializes in developing strategic corporate content that communicates a consistent brand identity and marketing message across all mediums from print to digital.

    As a veteran-owned small business enterprise that was established in 1980, we have a Google ... read Altek Media Group reviews & insights

    NA
    10 - 49
    1980
    Riverside, United States
  • We are a full-service Advertising Agency specializing in Brand Development, Integrated Marketing, Graphic Design, Web Development, Video Production, and Event Management. We specialize in bold, successful and innovative ideas for our clients that unite strategic marketing and media placement with solid, memorable, and results-oriented creative.

    We are a full-service Advertising Agency specializing in Brand Development, Integrated Marketing, Graphic Design, Web ... read Red Rocket Studios reviews & insights

    $25 - $49/hr
    10 - 49
    1997
    Orlando, United States
  • Modus Direct is the NEXT generation of Direct Response marketing, advancing the methodology where the old guard left off. We combine intense mathematical understanding with tactically focused creative to produce maximum results with the least risk. In today’s challenging business environment, fresh thinking, keen problem solving and accountability are paramount to success. Old Guard agencies ... read Modus Direct reviews & insights

    Modus Direct is the NEXT generation of Direct Response marketing, advancing the methodology where the ... read Modus Direct reviews & insights

    $25 - $49/hr
    10 - 49
    2009
    Sarasota, United States
  • Belltower Advertising is your Cincinnati-based advertising agency with a 20-year track record of delivering affordable, high-impact marketing solutions. We offer a full spectrum of services, including traditional and digital marketing, media buying, PPC, social media, and in-depth marketing analysis to spread your brand's message locally or nationally. Our data-driven approach helps businesses of all sizes ... read Belltower Advertising reviews & insights

    Belltower Advertising is your Cincinnati-based advertising agency with a 20-year track record of delivering affordable, ... read Belltower Advertising reviews & insights

    NA
    10 - 49
    2004
    Newport, United States
  • WrightPath Solutions - Strategic Public Relations & Political Consultants Leading Ohio-based strategic public relations firm specializing in political campaigns, land use consulting, crisis communications, and advocacy programs. About WrightPath Solutions Founded in 2014 with over 26+ years of award-winning experience, WrightPath Solutions delivers custom strategic communications solutions for political campaigns, land use/rezoning projects, crisis management, ... read WrightPath Solutions reviews & insights

    WrightPath Solutions - Strategic Public Relations & Political Consultants Leading Ohio-based strategic public relations firm ... read WrightPath Solutions reviews & insights

    NA
    2 - 9
    2014
    Beachwood, United States
  • Using AI Tools

    • ClaudeClaude
    • CanvaCanva

    Venture Creations is a digital advertising and video production agency based in West Michigan, working with clients since 2009. We run KPI-focused ad campaigns across Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft, and we produce the creative that goes into them: live-action video, CGI and 3D product animation and photography, and graphic design.We also handle ... read Venture Creations reviews & insights

    Venture Creations is a digital advertising and video production agency based in West Michigan, working ... read Venture Creations reviews & insights

    NA
    2 - 9
    2009
    Hudsonville, United States

    Why Venture Creations?

    • Small team, direct access to us
    • CGI & 3D animation, not just video
    • Quick & Nimble
  • Rule29 is a creative agency and Certified B Corporation® that helps businesses connect with their ideal audiences through strategy, design, and making creative matter®. We love the immediate and lasting difference our work makes for our clients, for their customers, for the world. We grow businesses, tell stories, meet challenges, exceed expectations, change lives, explore ... read Rule29 Creative reviews & insights

    Rule29 is a creative agency and Certified B Corporation® that helps businesses connect with their ... read Rule29 Creative reviews & insights

    $200 - $300/hr
    10 - 49
    2000
    Geneva, United States
  • Apple Box Studios is the epitome of a boutique Pittsburgh advertising agency and creative management firm. Our expertise spans marketing, advertising, social media, web design, and video production. With a relentless passion for creativity and innovation, we're not just marketers; we're storytellers. We bring brands to life through captivating narratives that resonate with your audience. ... read Apple Box Studios reviews & insights

    Apple Box Studios is the epitome of a boutique Pittsburgh advertising agency and creative management ... read Apple Box Studios reviews & insights

    < $25/hr
    10 - 49
    2002
    Pittsburgh, United States
  • At Willow, we’re more than just a marketing consultancy and full-service agency, we’re a team of passionate professionals committed to helping our clients grow. With over 33 years of experience, we’ve honed our craft in strategy, branding, design and web development serving businesses with tailored marketing communications solutions. Founded in 1992 in Indianapolis, Indiana, we’ve ... read Willow Marketing reviews & insights

    At Willow, we’re more than just a marketing consultancy and full-service agency, we’re a team ... read Willow Marketing reviews & insights

    < $25/hr
    10 - 49
    1992
    Indianapolis, United States
  • BAM Marketing is a full-service marketing management company located in the historic Frisco Building in downtown St. Louis at 9th and Olive Street. BAM has one of the most dynamic and experienced marketing teams in the St. Louis region.

    BAM Marketing is a full-service marketing management company located in the historic Frisco Building in ... read BAM Marketing Agency reviews & insights

    < $25/hr
    2 - 9
    St. Louis, United States
  • Beyond Spots & Dots is a full service advertising agency with global reach located in Pittsburgh, Pennsylvania which strategically implements television, radio, internet, outdoor and print advertising into your business's advertising plan to achieve your marketing goals. We strive to work with clients who are passionate about what they do and who are interested in ... read Beyond Spots and Dots reviews & insights

    Beyond Spots & Dots is a full service advertising agency with global reach located in ... read Beyond Spots and Dots reviews & insights

    $25 - $49/hr
    10 - 49
    2006
    Pittsburgh, United States
  • Digital media is the most effective way to increase sales, build a loyal following, and inspire others with your vision. Paradigm Motion - Memphis.

    Digital media is the most effective way to increase sales, build a loyal following, and ... read Paradigm Motion reviews & insights

    < $25/hr
    2 - 9
    Memphis, United States
  • Search Influence is a digital marketing agency based in New Orleans that serves local and national clients. With ROI-focused marketing strategies that help optimize the potential of each client, Search Influence offers search engine optimization, paid digital advertising, social media marketing, and other made-to-measure strategies that elevate a business's connection with its target customers.A national ... read Search Influence reviews & insights

    Search Influence is a digital marketing agency based in New Orleans that serves local and ... read Search Influence reviews & insights

    $25 - $49/hr
    50 - 249
    2006
    New Orleans, United States
  • Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live healthier, wealthier, happier lives. For more than 30 years, the agency has served a roster of regional, national and global clients in the healthcare, financial services and leisure industries with a full range of integrated marketing services.

    Adams & Knight is an integrated marketing agency dedicated to serving clients that help people ... read Adams & Knight reviews & insights

    < $25/hr
    50 - 249
    1988
    Avon, United States
  • At the Estipona Group, we are experts at communicating what makes you — well, you. And we deliver messages about your awesome you-ness (we’re in advertising, so we’re allowed to make up words) through means like strategic advertising, design, branding, social media and public relations. We have a talented cadre of seasoned professionals, unique perspectives ... read Estipona Group reviews & insights

    At the Estipona Group, we are experts at communicating what makes you — well, you. ... read Estipona Group reviews & insights

    $50 - $99/hr
    2 - 9
    1993
    Reno, United States
  • Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients.

    Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services ... read inferno reviews & insights

    < $25/hr
    10 - 49
    1999
    Memphis, United States
  • Fisher Design and Advertising delivers comprehensive advertising, graphic design, public relations, and sales and marketing solutions to a wide range of companies. Those solutions include strategic planning, corporate branding and identity design, print, radio, television and Internet advertisements, brochures, websites, press releases, community outreach, media placement, reputation management. Our clients have included Fidelity, Armor Holdings, ... read Fisher reviews & insights

    Fisher Design and Advertising delivers comprehensive advertising, graphic design, public relations, and sales and marketing ... read Fisher reviews & insights

    $25 - $49/hr
    10 - 49
    1989
    Jacksonville, United States
  • MCGUINNESS MEDIA & MARKETING is an award-winning, full-service advertising agency located in Rhode Island. MMM has been providing effective and comprehensive marketing solutions to clients since 2012. Current regional and national clients include Twin River Casino Hotel, Tiverton Casino Hotel, Hard Rock Hotel & Casino Biloxi, Kings Dining & Entertainment, HarborOne Bank, Storage America, Children’s ... read McGuinness Media reviews & insights

    MCGUINNESS MEDIA & MARKETING is an award-winning, full-service advertising agency located in Rhode Island. MMM ... read McGuinness Media reviews & insights

    $50 - $99/hr
    10 - 49
    2012
    Providence, United States
  • Atomicdust is a brand and design consultancy. We’re dedicated to solving business problems through strategies, identities, experiences and environments that are as purposeful as they are beautiful. Every day, we help businesses reinvent themselves and clarify who they are and why it matters to their audiences. We give brands strong, strategic foundations, and bring them ... read Atomicdust reviews & insights

    Atomicdust is a brand and design consultancy. We’re dedicated to solving business problems through strategies, ... read Atomicdust reviews & insights

    < $25/hr
    10 - 49
    2001
    St. Louis, United States
  • Think Tank is a boutique marketing firm that strives to deliver exceptional results by implementing the extraordinary. We know that creating a unique position for companies takes a clear, focused message and the ability to connect in a meaningful way with a brand’s audience. We listen to our clients’ unique challenges, brainstorm as a collaborative ... read Think Tank reviews & insights

    Think Tank is a boutique marketing firm that strives to deliver exceptional results by implementing ... read Think Tank reviews & insights

    < $25/hr
    10 - 49
    2006
    St. Louis, United States
  • The King Agency, Inc. (TKA) is a creative marketing group based in the historic fan district of Richmond, Virginia. Founded in 1997, TKA has completed local, regional, national and international advertising and marketing programs for companies of all sizes. Experienced in all industries, with specific skills in healthcare, financial, automotive and real estate, TKA is ... read The King Agency reviews & insights

    The King Agency, Inc. (TKA) is a creative marketing group based in the historic fan ... read The King Agency reviews & insights

    < $25/hr
    10 - 49
    1997
    Virginia Beach, United States
  • SB Marketing LLC is an established marketing firm located in the Larkin District of Buffalo, New York. For over 10 years, our commitment has been delivering results to our clients. Our philosophy is "say what you do, do what you say." We build brand recognition by creating exceptional visual content, implementing results-driven marketing campaigns, executing ... read SB Marketing reviews & insights

    SB Marketing LLC is an established marketing firm located in the Larkin District of Buffalo, ... read SB Marketing reviews & insights

    < $25/hr
    2 - 9
    2010
    Buffalo, United States
  • AIM Digital Marketing Agency is a full service digital marketing company that is a part of Bonneville International. Also known as Audience In Motion (A.I.M.), the company provides services to all industries and markets to help them grow their digital footprint, increase online visibility, drive traffic to their websites and produce leads for their business. ... read AIM Digital Agency reviews & insights

    AIM Digital Marketing Agency is a full service digital marketing company that is a part ... read AIM Digital Agency reviews & insights

    NA
    10 - 49
    2018
    Salt Lake City, United States
  • We Innovate to Help Businesses Grow We leverage technology and infuse media to help businesses thrive. At our core, we’re focused on building trust in our relationships. Trust that will deliver results. At Walker Media Agency, we are dedicated to forming lasting partnerships, producing powerful strategies, and generating distinctive campaigns that outperform the competition and ... read Walker Media Agency reviews & insights

    We Innovate to Help Businesses Grow We leverage technology and infuse media to help businesses ... read Walker Media Agency reviews & insights

    NA
    10 - 49
    2021
    Milwaukee, United States
  • Entravision is a leading global advertising, media, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our services are anchored by a world-class sales operation, healthy financials, and unique commercial partnerships with industry leaders such as Univision, Facebook, The Tradesk, Spotify, LinkedIn, TikTok, and Google, among others. Our portfolio enables ... read Entravision Digital reviews & insights

    Entravision is a leading global advertising, media, and ad-tech solutions company connecting brands to consumers ... read Entravision Digital reviews & insights

    NA
    50 - 249
    2016
    Santa Monica, United States
  • Welcome to Social Media Cowboys, the digital marketing agency you can count on for all your online needs! Our primary mission is to strengthen businesses like yours to not only grow, but to truly flourish in the dynamic and constantly evolving digital landscape. We take immense pride in our ability to blend innovative creativity with ... read Social Media Cowboys reviews & insights

    Welcome to Social Media Cowboys, the digital marketing agency you can count on for all ... read Social Media Cowboys reviews & insights

    $25 - $49/hr
    2 - 9
    2017
    Waco, United States
  • SalesFish is a strategic B2B Sales, Telemarketing, and B2B Marketing Agency. We specialize in high-touch disciplined strategic marketing and branding. So, whether your need is traditional or “disruptive” B2B marketing tactics, digital strategies, B2B lead generation, or event marketing and management

    SalesFish is a strategic B2B Sales, Telemarketing, and B2B Marketing Agency. We specialize in high-touch ... read SalesFish reviews & insights

    $25 - $49/hr
    10 - 49
    2016
    Costa Mesa, United States
  • Founded in Boca Raton in 1999, with a satellite office in New York City, MDG Advertising has earned a leading reputation for successful branding, solid marketing and media-buying strategies, unparalleled creative execution, and innovative interactive solutions. Our interactive capabilities include website design and development, with a focus on optimum usability, information architecture, and SEO as ... read MDG Advertising reviews & insights

    Founded in Boca Raton in 1999, with a satellite office in New York City, MDG ... read MDG Advertising reviews & insights

    $50 - $99/hr
    10 - 49
    1999
    Boca Raton, United States
  • Crafting a general market marketing strategy and then translating it into Spanish language is not an effective approach for today’s multicultural America. For a brand to be culturally engaging, it takes more than just translating words.

    Crafting a general market marketing strategy and then translating it into Spanish language is not ... read CultureSpan Marketing reviews & insights

    < $25/hr
    10 - 49
    1980
    El Paso, United States
  • POOLHOUSE is an ad agency hell-bent on crafting the best ad campaigns for candidates, causes and companies. We work to win, and build our clients razor-sharp spots. From YouTube all the way down to television; no one will make it better. POOLHOUSE has succeeded at the highest level of politics, corporate and public affairs – ... read POOLHOUSE reviews & insights

    POOLHOUSE is an ad agency hell-bent on crafting the best ad campaigns for candidates, causes ... read POOLHOUSE reviews & insights

    $25 - $49/hr
    2 - 9
    2013
    Richmond, United States

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Market Influencers
Bottom-right · X ≥ 50, Y < 50
2FIRMS

Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.

Top 5 by composite score

1intouch57 / 472WEDEX57 / 44
Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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Average hourly rates by region.

Where you hire affects what you pay by up to 3×. Comparable quality is available across regions - the rate gap between the priciest and cheapest is the single biggest lever on a project budget.

Average hourly rate · USD

AUOceania$84/hr$84
ZAAfrica$77/hr$77
USNorth America$71/hr$71
GBWestern Europe$71/hr$71
SGAsia Pacific$71/hr$71
UAEastern Europe$57/hr$57
MXLATAM$55/hr$55
INSouth Asia$47/hr$47

What the gap actually buys you

The rate gap between the highest- and lowest-cost regions is largely a cost-of-living and labor-market gap - not a quality gap. Top-tier firms in lower-cost regions routinely deliver work competitive with premium markets at a fraction of the cost.

That said, time-zone overlap, language alignment, and IP protection vary by region. Eastern Europe and LATAM hit a sweet spot: meaningful cost savings with same-day overlap for US/EU clients.

~70%

Typical cost savings when moving a $100K/year dev contract from a premium market to a top value destination - comparable skill, comparable delivery quality.

All countries ranked by Value Score.

Every country with 100+ vetted firms in this category, ranked by Value Score.

CountryFirmsAvg RateAvg RatingValue ScoreAction
INIndia782$48/hr4.983View firms
CACanada187$69/hr577View firms
USUnited States1,285$71/hr4.775View firms
GBUnited Kingdom143$75/hr575View firms
AEUAE119$69/hr4.974View firms
INIndia
782 firms$48/hr4.9
Value Score83 / 100
CACanada
187 firms$69/hr5
Value Score77 / 100
USUnited States
1,285 firms$71/hr4.7
Value Score75 / 100
GBUnited Kingdom
143 firms$75/hr5
Value Score75 / 100
AEUAE
119 firms$69/hr4.9
Value Score74 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Found your target region?

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Countries with the best Value Score for media planning hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
United States · $0-24/hr

196 firms in this tier - more than any other country, averaging 4.0 ★. Top picks: 216digital, Pure Design Solution, Renoun Creative.

Mid-tier leader
United States · $50-99/hr

193 firms in this tier - more than any other country, averaging 4.9 ★. Top picks: Corecentrix Business Solutions, Venture Aviator, Disrupt Minds.

Top tier leader
United States · $150+/hr

80 firms in this tier - more than any other country, averaging 4.7 ★. Top picks: Colormatics, Cultivating & Marketing Professionals, Offshore Marketers.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

Found your target region?

Browse all media planning firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

Get 3 AI-Matched Firms