Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Market Research Companies
Goodfirms has reviewed 5,624 Market Research Companies as of September 2026 across 113 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.
Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.
How this list is built: All 5,624 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Market Research Companies & Firms
Clock Tower Insight is built to help brands focus and prioritize their customer strategy. Our team of data analysts and strategists work with you to convert studies and test results into meaningful information for simplified decision making. We help you gain insight into your consumer’s experience and to prioritize the human across all touchpoints in ... read Clock Tower Insight reviews & insights
Clock Tower Insight is built to help brands focus and prioritize their customer strategy. Our ... read Clock Tower Insight reviews & insights
< $25/hr2 - 92017Columbus, United StatesMaking a positive move to establish ‘where’ you sit in the minds of your customer is essential to successfully differentiating you from the competition. Applying the correct positioning ensures that you find your best market niche, and more importantly reduces the need to compete on price alone, thereby improving not only your sales but your ... read Font reviews & insights
Making a positive move to establish ‘where’ you sit in the minds of your customer ... read Font reviews & insights
< $25/hr2 - 9Birmingham, United KingdomWe are a user experience, service design, strategy and UX research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, services or bricks-and-mortar interactions.
We are a user experience, service design, strategy and UX research firm. We are passionate ... read Akendi reviews & insights
< $25/hr10 - 492007Ottawa, CanadaFlynn combines data and daring to deliver breakthroughs for brands. We’re a nimble, 50-person shop built to create exactly what you need—from tactical strikes to fully integrated campaigns, all under one roof. We use data to inform every marketing decision, giving our clients the confidence to do daring work with a high level of predictability ... read Flynn Agency reviews & insights
Flynn combines data and daring to deliver breakthroughs for brands. We’re a nimble, 50-person shop ... read Flynn Agency reviews & insights
< $25/hr50 - 249Rochester, United StatesFounded in 2004, Tigris is a 13x award winning brand experience agency specializing in dynamic personnel, promotions, marketing & events. At Tigris, we create, plan & staff unforgettable experiences that build up brands, businesses & people. We conceptualize & execute high impact marketing programs & events to promote products & services.
Founded in 2004, Tigris is a 13x award winning brand experience agency specializing in dynamic ... read TIGRIS EVENTS reviews & insights
< $25/hr1,000 - 9,9992004Toronto, CanadaEXL Media is a full-service media agency based in Incline Village, Nevada, USA, founded in 1994. The company specializes in developing and executing strategic media campaigns that help businesses and organizations effectively reach their target audiences while maximizing advertising budgets. With decades of experience in media planning, buying, analytics, and consulting, EXL Media combines industry ... read EXL Media reviews & insights
EXL Media is a full-service media agency based in Incline Village, Nevada, USA, founded in ... read EXL Media reviews & insights
< $25/hr2 - 91994Reno, United StatesApify is a web scraping and automation platform. Turn any website into an API in a few minutes!
Apify is a web scraping and automation platform. Turn any website into an API in ... read Apify reviews & insights
< $25/hr2 - 9Prague, Czech RepublicBS (which also stands for “Bankable Solutions” and “Brilliant Sense”) is our stock in trade. Because a well-considered, effectively communicated brand strategy helps businesses avoid spending a lot while going in the wrong direction with painful sales and marketing mistakes. ROI’s a process-driven shop that first does a deep dive into your marketplace reality – ... read Roi Advertising reviews & insights
BS (which also stands for “Bankable Solutions” and “Brilliant Sense”) is our stock in trade. ... read Roi Advertising reviews & insights
NA2 - 9Kensington, United StatesInsights Opinion is an emerging global leader in research outsourcing, offering expert data collection services to large research and consulting firms. We take pride of owning distinguished and highly competent team of experts with multilingual communication capabilities. Our determination and enthusiasm to perfectly accomplish the assigned tasks has marked a significant success towards our dynamic ... read Insights Opinion Private Limited reviews & insights
Insights Opinion is an emerging global leader in research outsourcing, offering expert data collection services ... read Insights Opinion Private Limited reviews & insights
NA50 - 2492015Noida, IndiaUsing AI Tools
ChatGPT
Based in Karachi, Alynox works with businesses across Pakistan on the practical side of digital marketing — the parts that need to actually run day to day, not just look good in a pitch. That includes managing Meta Ads and Google Ads accounts, keeping social media pages active with regular content, and running WhatsApp marketing ... read Alynox Digital reviews & insights
Based in Karachi, Alynox works with businesses across Pakistan on the practical side of digital ... read Alynox Digital reviews & insights
< $25/hr2 - 92026Karachi, PakistanWhy Alynox Digital?
- One Team, Consistent
- Karachi-Based Expertise
- Flexible Service Options
Westat offers innovative professional services to help clients improve outcomes in health, education, social policy, and transportation. We are dedicated to improving lives through research.Westat’s staff of more than 2,000 are located at our headquarters in Rockville, Maryland, near Washington, DC. Additional staff are located at Westat’s data collection survey processing facilities, at our Telephone ... read Westat reviews & insights
Westat offers innovative professional services to help clients improve outcomes in health, education, social policy, ... read Westat reviews & insights
NA1,000 - 9,9991963Rockville, United StatesVERDE is an innovative market research company. We are pioneers in using data science to meet clients’ requirements. We have applied techniques which have uncovered insights, forming the basis for new business strategies. Our data visualisation techniques have revolutionised the way people see and understand data. We are the first to apply predictive and prescriptive ... read VERDE reviews & insights
VERDE is an innovative market research company. We are pioneers in using data science to ... read VERDE reviews & insights
$25 - $49/hr2 - 92015Ebene, MauritiusSedulo is a full-service competitive and market intelligence consultancy offering a wide variety of primary research-based services. We uniquely combine primary research collection with traditional management consulting disciplines to provide clients with a holistic view of their competitors, their market and their business objectives.
Sedulo is a full-service competitive and market intelligence consultancy offering a wide variety of primary ... read Sedulo Group reviews & insights
$50 - $99/hr10 - 49Louisville, United StatesY2 Analytics is a Salt Lake City-based market research and data analytics group with extensive experience measuring and analyzing public opinion, predicting consumer behavior, and providing data-driven strategic consulting. Our strength is transforming the vast mountain of raw data that is available to corporate firms, municipalities, advocacy groups, and political campaigns into strategic knowledge that ... read Y2 Analytics reviews & insights
Y2 Analytics is a Salt Lake City-based market research and data analytics group with extensive ... read Y2 Analytics reviews & insights
< $25/hr2 - 92013Salt Lake City, United StatesComboApp was founded in 2009 and has undergone several growth phases to become a truly global full-service digital marketing solutions provider. We are a team of experts in Digital Marketing, Product Strategy, UX/UI Design, Web Development, SEO and Content Marketing, PR & Social Media, User Acquisition, and Analytics. Whether you're a startup looking for guidance ... read Comboapp reviews & insights
ComboApp was founded in 2009 and has undergone several growth phases to become a truly ... read Comboapp reviews & insights
$100 - $149/hr10 - 492009Chicago, United StatesDaxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. ... read Daxue Consulting reviews & insights
< $25/hr10 - 492009Beijing, ChinaWe produce Marketing & content creation that communicates your core message in a way that resonates and engages your audience to take action.
We produce Marketing & content creation that communicates your core message in a way that ... read RainCrossPRO reviews & insights
$300+/hr10 - 492019Sheridan, United StatesJohnston Horsburgh (JH) is a specialist Business Development company. When clients are so busy that they don’t have the time or focus to undertake a strategic new Business Development project they call JH. We provide that extra pair of hands businesses occasionally need to assist growth.
Johnston Horsburgh (JH) is a specialist Business Development company. When clients are so busy that ... read Johnston Horsburgh reviews & insights
< $25/hr2 - 92014Bristol, United KingdomEstablished in 2002, Maharashtra Media Services is one of the India's Leading PR organizations with largest network in Maharashtra. With expertise in providing end-to-end media and PR solutions Maharashtra Media Services strength lies in executing PR campaigns in tier I, tier II and tier III cities and in-depth knowledge of rural market in Maharashtra. Our ... read Maharashtra Media Services reviews & insights
Established in 2002, Maharashtra Media Services is one of the India's Leading PR organizations with ... read Maharashtra Media Services reviews & insights
NA10 - 492002Pune, IndiaMutual PR is a leading global management consultancy and a PR firm with offices in India, Germany and UAE. It also has network of over 100 partner agencies across the globe in every continent, giving its clients the very needed international experience.It is a total communication solution provider. Each project is analysed by mutual from ... read Mutual Public Relations reviews & insights
Mutual PR is a leading global management consultancy and a PR firm with offices in ... read Mutual Public Relations reviews & insights
NA50 - 2491995Ahmedabad, IndiaCONCEPT PR – is one of India's premier, full service Public Relations company with a strong presence across India. In addition,Concept PR offers its clients a presence in more than 150 countries worldwide by virtue of its membership with the International PR Exchange (IPREX), a network of like-minded independent international public relations agencies. It is ... read Concept PR reviews & insights
CONCEPT PR – is one of India's premier, full service Public Relations company with a ... read Concept PR reviews & insights
NA250 - 9991995Ahmedabad, IndiaFrom newspapers to Instagram, from classic to social, from event to cooperation - uschi liebl pr knows all communication channels for optimal brand & product PR. 360°-PR on the German-speaking market – tailor-made for every product and every project. Strong content and real passion. Boutique PR agency: Big enough for comprehensive campaigns, small enough for ... read Uschi Liebl pr reviews & insights
From newspapers to Instagram, from classic to social, from event to cooperation - uschi liebl ... read Uschi Liebl pr reviews & insights
NA50 - 2492017Munich, GermanyFounded in 1990 by Ali Saydam, Bersay Communications Consultancy is the leader communications consultancy agency in Turkey. The agency has a highly experienced and well-educated team of 22 PR professionals serving both international and local brands covering a variety of sectors including IT, finance, automotive, and FMCG.
Founded in 1990 by Ali Saydam, Bersay Communications Consultancy is the leader communications consultancy agency ... read Bersay Communications Consultancy reviews & insights
NA50 - 2491990Istanbul, TurkeyArticulon impacts the way clients communicate their brands and events to build stronger relationships with customers, shareholders, employees and the community. Our experience is focused on four practice areas: Professional Services, Health and Wellness, Real Estate, and Cause and Sport Marketing. The agency and its associates have been profiled in numerous publications. In 2010, the ... read Articulon reviews & insights
Articulon impacts the way clients communicate their brands and events to build stronger relationships with ... read Articulon reviews & insights
NA50 - 2492002Raleigh, United StatesOur process starts with a deep dive into a partner’s needs and goals. Once we are informed of initiatives and goals, we challenge our partners by taking what they ask for and building it into what they need. We suggest a mix of tactics that we unify with the messaging and measure constantly through ongoing ... read Bohlsen Group reviews & insights
Our process starts with a deep dive into a partner’s needs and goals. Once we ... read Bohlsen Group reviews & insights
NA50 - 2492009Salt Lake City, United StatesDigital Trails is an international digital marketing agency, focused on content marketing, performance PR and online reputation management. Our clients span from education to online retailers, B2B services and consumer goods. We build, manage and recover their online reputation and drive e-commerce traffic, conversions and revenue.
Digital Trails is an international digital marketing agency, focused on content marketing, performance PR and ... read Digital Trails reviews & insights
NA50 - 2492018London, United KingdomCapstone Media believes that the audience is the starting point for every media buy. Matching target research to the proper media mix is the end goal of every media program.Every media program is measured and optimized continuously to deliver effective media solutions that drive awareness, web traffic, inquiry and ultimately increase sales.Capstone Media programs run ... read Capstone Media reviews & insights
Capstone Media believes that the audience is the starting point for every media buy. Matching ... read Capstone Media reviews & insights
NA10 - 49Brecksville, United StatesBrowse Prospects LLC. is one of the largest digital database companies in the U.S. with in-house divisions focused on email marketing, optin email lists and database appending & hygiene. The majority of our work with Ad Agencies, Publications, Newspapers and Brands is with our permission based email list services. · Over 200 million opt in ... read Browse Prospects LLC reviews & insights
Browse Prospects LLC. is one of the largest digital database companies in the U.S. with ... read Browse Prospects LLC reviews & insights
< $25/hr10 - 49We at MRRData, strongly believe in this age of information and have an unflinching faith in the Power of Data. The research reports present on our platform conveys a multi-faceted analysis of industry and breakthroughs accompanied with business intelligence consulting services customized to specific requirements. Our industry research reports, and analysis will support the strategic ... read MRRData reviews & insights
We at MRRData, strongly believe in this age of information and have an unflinching faith ... read MRRData reviews & insights
NA02 - 9Monkeyting is a full-service digital agency established in London We focus on SEM/PPC/SEO, consulting, UX and UI Design. We’ve been creating unique digital campaigns, design, and experiences for the past ten years. Let us assist your company to grow.
Monkeyting is a full-service digital agency established in London We focus on SEM/PPC/SEO, consulting, UX ... read MONKEYTING reviews & insights
< $25/hr50 - 2492020NYC, United StatesWhat good is a video if it isn't spotted by your target audience? At Spotted Yeti, we make videos. We also provide Smart Video Solutions - videos supported by strategy that drive audience engagement to get results. Now that's smart!
What good is a video if it isn't spotted by your target audience? At Spotted ... read Spotted Yeti Media reviews & insights
NA2 - 92012Covington, United StatesWe first met on the snowy hills of Ithaca, NY while attending Cornell University, and then each began our careers at Procter & Gamble; Julie in New York and Kate in Boston
We first met on the snowy hills of Ithaca, NY while attending Cornell University, and ... read Provisor Marketing reviews & insights
$200 - $300/hr2 - 92001Marblehead, United StatesEffective marketers don't need to be in the office, but they do need to be a part of your business. Our marketers can have internal email addresses, CRM login details, attend sales meetings, they will be part of your company.Spend less hiring talented marketers and create more profit in less time.Get immediate access to a ... read Slap & Tickle reviews & insights
Effective marketers don't need to be in the office, but they do need to be ... read Slap & Tickle reviews & insights
< $25/hr2 - 92020United Kingdom“Solutions Made Simple” is more than just a slogan; it is our mission. We create the most efficient ways to approach challenges and achieve the goals of our clients. We stay on top of the details, so our clients can focus on the big picture. We are here to improve your organization and make your ... read Veritas Management Group reviews & insights
“Solutions Made Simple” is more than just a slogan; it is our mission. We create ... read Veritas Management Group reviews & insights
< $25/hr50 - 2492016Alpharetta, United StatesCoastal Tide is a business consultancy based in the UK, specialising in driving sustainable growth for ambitious companies. With over 25 years of commercial experience, we support clients through tailored strategies in sales transformation, operational excellence, leadership development, trade marketing, and international business expansion. Our hands-on approach and 360° strategic reviews help businesses unlock their ... read Coastal Tide reviews & insights
Coastal Tide is a business consultancy based in the UK, specialising in driving sustainable growth ... read Coastal Tide reviews & insights
< $25/hr10 - 492022Bournemouth, United KingdomAt Arthavya MarkInn, based in Bengaluru, we are your growth partners in the digital world. We specialize in helping businesses, from startups to established firms, thrive online through comprehensive digital marketing and design services. We Offer: Performance Marketing & PPC campaigns that deliver measurable results. SEO (on-page and off-page), crafting keyword-rich content and optimizing websites ... read Arthavya MarkInn reviews & insights
At Arthavya MarkInn, based in Bengaluru, we are your growth partners in the digital world. ... read Arthavya MarkInn reviews & insights
< $25/hr50 - 2492019Bengaluru, IndiaTailorise is a global B2B consultancy specializing in business development and marketing strategy. We partner with organizations to solve complex challenges, unlock sustainable growth, and build market-leading positions. Our expertise lies in delivering tailored, data-driven strategies that transform uncertainty into clarity and ideas into measurable impact. With a focus on long-term value creation, we empower ... read Tailorise reviews & insights
Tailorise is a global B2B consultancy specializing in business development and marketing strategy. We partner ... read Tailorise reviews & insights
$100 - $149/hr10 - 492024Casablanca, MoroccoNexara Soft Private Limited Nexara Soft Private Limited is a forward-thinking digital solutions provider specializing in market research, data analytics, and social media management for global clients. With a commitment to innovation, precision, and strategic insight, we empower businesses to make data-driven decisions and build impactful digital presences in competitive markets. At Nexara Soft, we ... read Nexara Soft reviews & insights
Nexara Soft Private Limited Nexara Soft Private Limited is a forward-thinking digital solutions provider specializing ... read Nexara Soft reviews & insights
< $25/hr2 - 92024Hyderabad, IndiaIn a world screaming for attention, your brand deserves more than just a moment; it deserves the spotlight. At Magnet, we’re not your regular marketing crew. We’re the secret sauce behind brands that stick, slay, and stay top of mind. We mix brains, vibes, and hard-hitting data to build marketing that doesn’t just sell, it ... read Magnet Growth reviews & insights
In a world screaming for attention, your brand deserves more than just a moment; it ... read Magnet Growth reviews & insights
$25 - $49/hr50 - 2492011Albany, United StatesBuilt by specialists from different backgrounds to work together. A hub of specialists and partners, with advisors at the center specialized in geopolitics, economics, business strategy, and technology.
Built by specialists from different backgrounds to work together. A hub of specialists and partners, ... read CripeHub Solutions LLC reviews & insights
$100 - $149/hr2 - 92015Sheridan, United StatesConfetti is a retail-focused branding and packaging design studio that helps emerging and established brands become category leaders. We specialise in building high-impact brand identities, packaging systems, digital experiences, and go-to-market strategies for FMCG, wellness, food & beverage, personal care, and lifestyle brands.
Confetti is a retail-focused branding and packaging design studio that helps emerging and established brands ... read Confetti Design reviews & insights
$50 - $99/hr10 - 492022Mumbai, IndiaBeyondB is a growth architecture firm that designs how brands win their markets. We work at the structural layer of business, aligning distribution, positioning, and technology into systems that create long term competitive advantage. From market entry to expansion, BeyondB builds brands structured for controlled scale and sustained leadership.
BeyondB is a growth architecture firm that designs how brands win their markets. We work ... read BeyondB reviews & insights
NA2 - 92026Greater Noida, IndiaWhy BeyondB?
- Distribution-first growth systems
- Strong positioning and market control
- Scalable growth with tech & strategy
Perfogro Ltd is a digital marketing company supporting brands through data-led strategy, creative execution, and adaptable growth-focused activity. The company works with businesses operating in competitive digital environments and emphasizes clear communication, measurable progress, and practical collaboration. Its broader approach is centered on helping brands navigate changing market conditions with campaigns and brand activity shaped ... read Perfogro Ltd reviews & insights
Perfogro Ltd is a digital marketing company supporting brands through data-led strategy, creative execution, and ... read Perfogro Ltd reviews & insights
NA10 - 492025London, United KingdomWhy Perfogro Ltd?
- Data-driven growth with clear execution
- Transparent, measurable marketing results
- Strategy and creativity for real business impact
Using AI Tools
ChatGPT
Auktify Performance Marketing is Ahmedabad's premier performance marketing agency, dedicated to helping businesses achieve measurable growth through strategic digital advertising. As a leading PPC management company in Ahmedabad, we specialize in creating data-driven campaigns that deliver real results, not just impressions. What sets us apart as a performance marketing company is our commitment to ROI. ... read Auktify reviews & insights
Auktify Performance Marketing is Ahmedabad's premier performance marketing agency, dedicated to helping businesses achieve measurable ... read Auktify reviews & insights
NA2 - 92023Ahmedabad, IndiaWhy Auktify?
- Result Oriented Performance Marketing Company
- Client First - Clear Communication
- High Quality - Data Driven Scalable Approach
Using AI Tools
ChatGPT
Trender is a market research and brand advisory agency that helps brands make smarter, more human decisions. Insight-led brand advisory We combine deep consumer research with strategic thinking to uncover meaningful insights, define clear brand positioning, and shape communication that connects. From understanding people to guiding strategy and creative direction, we turn insight into action ... read TrendER reviews & insights
Trender is a market research and brand advisory agency that helps brands make smarter, more ... read TrendER reviews & insights
$50 - $99/hr2 - 92014Johannesburg, South AfricaWhy TrendER?
- Insight-led thinking
- Strategic clarity
- Local expertise
Using AI Tools
ChatGPT
AMZ Northland is a full-service e-commerce consulting and marketplace management agency based in Canada, dedicated to helping brands and sellers succeed across leading online platforms such as Amazon, Walmart, eBay, Etsy, Shopify, and more. The company offers a comprehensive suite of services designed to support businesses at every stage of their e-commerce journey—from product launch ... read Amz Northland reviews & insights
AMZ Northland is a full-service e-commerce consulting and marketplace management agency based in Canada, dedicated ... read Amz Northland reviews & insights
$25 - $49/hr2 - 92024Richmond Hill, CanadaWhy Amz Northland?
- New Store Setup & Launch Strategy
- Amazon, Walmart, eBay & Etsy Sellers
- Wholesale Brands Onboarding to Faire
Using AI Tools
Claude
Perplexity
Aperture Insights provides turnkey insights and market research services, including primary and secondary research, analysis, and data storytelling. Our process blends expert data analysis with storytelling to deliver recommendations that have immediate impact. Our analysis goes beyond data, putting business questions in context and delivering findings that are clear, concise and decision-ready. Unlike many firms, ... read Aperture Insights LLC reviews & insights
Aperture Insights provides turnkey insights and market research services, including primary and secondary research, analysis, ... read Aperture Insights LLC reviews & insights
$150 - $199/hr2 - 92023Portland, United StatesWhy Aperture Insights LLC?
- Over 30 years of experience
- Focus and flexibilty of a small business
- Exceptional data storytelling and visualization
Using AI Tools
GitHub Copilot
Claude
Perplexity
About AMOSAMOS, part of the Abacus Group, is a Data Intelligence company that turns messy, unstructured data into clean, structured, decision ready datasets. With over 15 years of hands on experience in data collection, extraction, and structuring, we help teams move from scattered, inconsistent sources to reliable datasets they can actually analyze, benchmark, and act ... read AMOS reviews & insights
About AMOSAMOS, part of the Abacus Group, is a Data Intelligence company that turns messy, ... read AMOS reviews & insights
$25 - $49/hr10 - 492010Lahore, PakistanWhy AMOS?
- 15 plus years of hands on Data Expertise
- Accuracy and Quality built into every step
- Continuously updated, benchmark-ready data
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
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